Pedro German Lopez Meza (antisubliminal@gmail.com)

Life Storyteller

Monterrey Area, Mexico

Current
Past
  • Copywritter / Art Director at DDB MEXICO (www.ddbmexico.com)
  • Production / PR at La Nuit Des Publivores (www.publivoros.com.mx)
  • Production / PR at Circulo Creativo de Mexico (www.circulocreativo.com.mx)
  • Marketing Assistant at Turner International (www.turner.com)

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Education
  • Universidad del Valle de Mexico (www.uvmnet.edu)
  • Universidad del Valle de México (www.uvmnet.edu)
Recommended
Pedro German has 2 recommendation(s) 2 people have recommended Pedro German
Connections
142 connections
Industry
Marketing and Advertising
Websites

Pedro German Lopez Meza (antisubliminal@gmail.com)’s Summary

A high-energy, highly effective marketing and business developer, results oriented with proven international expertise in successfully executing during start up, growth and/or turnaround phase in B2B and B2C segments. Experience in global markets such as Mexico, UK, US, Spain, Netherlands, Brazil, Chile, Argentina, Colombia, Ecuador, Peru, Panama.

Highly skilled at developing business strategies, analyzing market opportunities, identifying customers needs, self-generating business opportunities and deals, successfully entering into new markets, solving problems, presenting strategies and alternatives to achieve results. Global expertise in B2C, B2B, Marketing through CROSSMEDIA: TV, radio, print, internet, mobile SMS/WAP, IVR and new media; also expert in brand marketing, communications, advertising and promotion. Marketing Consultant and Social Response. Art Director and Fashion Consultant.

Established an own consultant firm -DEK360- in July 2002 to provide 360° marketing and business solutions for top brands. Founder & Editor of MEKATE.COM the first Spanish online space with Marketing+Advetising+Visual+Lifestyle with Storytellers from different sectors and locations.
Founder & President of CONVER: marketing student association.

BRAND EXPERTISE: Crispin+Porter & Bogusky, Wieden+Kennedy, Goodby Silverstein & Partners, 180 Amsterdam, Nike, Adidas, Coca-Cola, Unilever, Hershey’s, Anheuser-Busch, Glenfiddich, Cuervo, Cervecería Cuauhtemoc Moctezuma, Pernod Ricard, HP, Electronic Arts, Pfizer, Philip Morris, British American Tobacco, VW, Chrysler, Peugeot, Ford, Samsung, Unilever, Kellogg, Luksic, Televisa, Endemol, Telecinco, Mega, RCN, Caracol, Gamavisión, Terra, MVS, MEDCOM, Grupo Cie, TELMEX, VISA, Citigroup, HSBC, Konica-Minolta, Campbell's, Danone, Jugos del Valle, Dormimundo, Gatorade, Michelin, Philips, Henkel, Turner International, New York Life, Laureate Inc. (Universidad del Valle de México), La Nuit des Publivores, Un Kilo de Ayuda.

Pedro German Lopez Meza (antisubliminal@gmail.com)’s Specialties:

International expertise:
+ Consultant
+ Business Development
+ Marketing
+ Forecasting / Budget / P&L
+ Advertising
+ Crossmedia Strategy
+ Product Management
+ Public Relations / Special Events
+ Digital
+ Mobile
+ Art Direction
+ Production

Excellent team work, communications and leadership skills. Ambitious, analytical, creative, entrepreneur, proactive, self motivated, strategic minded and structured planner. Business developer, operations management. Financial oriented.

Pedro German Lopez Meza (antisubliminal@gmail.com)’s Experience

  • Group Creative Director / Business Intelligence Director

    Grupo W (www.grupow.com)

    (Partnership; Internet industry)

    February 2008 — Present (1 year 10 months)

    Grouper of Creative Services / Business Intelligence / Digital Producer of Successful Digital Marketing Experiences for clients such as: Unilever, Hershey's, Coca-Cola, Danone, Electronic Arts, Nike, HP, Sprint, VW, Anheuser-Busch, Glenfiddich, Pfizer, among others; working in productions / joint ventures with agencies like Wieden+Kennedy, Goodby Silverstein & Partners, 180 Amsterdam, Crispin + Porter & Boguski.

  • Business Development Director / Head Consultant / Founder

    DEK360 (www.dek360.com)

    (Marketing and Advertising industry)

    July 2002 — Present (7 years 5 months)

    -360° Crossmedia solutions with business development & strategies, marketing, creative direction of advertising/communication campaigns, digital marketing, special events, online/offline design, creative/art consultant.
    -GOALS: Developed successful business and pitching for new accounts in different industry sectors; successful Interruptor & Storyteller with Direct and Social Media campaings for Warner Brothers, Telmex, VISA, Cervecería Cuauhtémoc Moctezuma, Jose Cuervo; successful brand launch for Konica-Minolta & relaunch for Martell; Business development for Food and Retail Companies in UK, Spain, Brazil, Mexico.
    Media awards and publications like The One Show, Indexbook, Circulo Creativo, HOW Design, Design is Kinky, Shift Japan, etc.
    -CLIENTS: Warner Brothers, VISA, Citigroup, HSBC, Telmex, Grupo Cie, Cerveceria Cuauhtemoc Moctezuma, Cuervo, Pernod Ricard, Konika-Minolta, Campbell’s.

  • Editor / Storyteller

    MEKATE.COM (www.mekate.com)

    (Public Company; Internet industry)

    April 2001 — Present (8 years 8 months)

    Founder & Editor of MEKATE.COM the first Spanish online space with Marketing+Advetising+Visual+Lifestyle with Storytellers from Mexico, Spain, Argentina that live, dream and share their work.

  • Global Marketing Manager / Business Intelligence

    Naranya (www.naranya.com)

    (Marketing and Advertising industry)

    December 2005 — January 2008 (2 years 2 months)

    -Business Intelligence, marketing/creative management, operations, P&L, product launch & development, digital producer for marketainment with crossmedia campaigns, Mobile Marketing & content, interactive formats on iTV, Call TV, radio, print, internet, Online Advertising Network Services, SMS, WAP, IVR, Speech Recognition (ASR), Mobile Content, Trade, Direct, Special Events in Mexico, Spain, USA, Chile, Argentina, Colombia, Ecuador, Peru, Panama.
    Implementations of Business Intelligence: Microstrategy, Proclarity, Cube Analysis, Dynamic Tables, Reporting Services.
    -GOALS: ¿Quien da menos? format breakthrough record of 650,000 participations (U$ 330k) in less than a month with TV audience redemption/interaction between 9-19% through mobile (SMS), IVR & internet in Chile’s Top TV Show / Prime Time with MEGA, Chrysler & Samsung gaining 2 rating points (32,000 tv viewers); also in Colombia with Peugeot - branding; in Mexico mobile marketing for Kellogg, Ford, Danone.
    -CLIENTS: Philip Morris, British American Tobacco, Kellogg, Unilever, Chrysler, Ford, Peugeot, Samsung, Danone, Luksic, Endemol, Televisa, MVS, Telecinco, Mega, TV Chile, RCN, Caracol, Gamavision, HTV, Terra.

  • Advertising & Projects Coordinator

    Universidad del Valle de Mexico, Laureate Inc. (www.uvmnet.edu)

    (Privately Held; 10,001 or more employees; LAUR; Education Management industry)

    August 2003 — December 2005 (2 years 5 months)

    -Advertising management and Trade Marketing strategies for the second largest private university in Mexico (70,000 students) in different media TV, radio, internet, print; Budget management and P&L planning for the 21 Campi.
    -GOALS: Outstanding enrollment results with 30% increase from 2004-2005; successful programs in Spain / USA.

  • Trade Marketing Coordinator

    Jose Cuervo (www.cuervo.com)

    (Privately Held; Marketing and Advertising industry)

    July 2002 — December 2002 (6 months)

    -Business development on premise area with the largest night clubbing & restaurant groups in Mexico,
    -GOALS: Implementation of the new Trade Marketing system with night clubs and restaurants; successful launch of new brands like Jäguermeister, Götland Vodka and B:oost. Outstanding events -Smirnoff Experience (+4,000 quorum)-.
    -BRANDS: Smirnoff, Cuervo Especial, Tequila 1800, Gran Centenario, Jäguermeister, Götland Vodka, B:oost.

  • Copywritter / Art Director

    DDB MEXICO (www.ddbmexico.com)

    (Marketing and Advertising industry)

    January 2002 — July 2002 (7 months)

    -Advertising and communication campaigns and brand strategies for TV, Radio, and Print media.
    -GOALS: Pitching & getting new accounts (Gatorade, Cuervo); outstanding results for Danone’s Bonafont –Effie Award-, new brand name “Levité” (strategic flavor water product); Agency of the Year; 8 Circulo de Oro awards & Grand Prix -VW and Dormimundo-
    -CLIENTS: Danone (Bonafont, Levite, Aga), Volkswagen, Dormimundo, Jose Cuervo, Gatorade, Michelin, Philips, Henkel, New York Life, Un Kilo de Ayuda, Consejo Consultivo del Agua.

  • Production / PR

    La Nuit Des Publivores (www.publivoros.com.mx)

    (Privately Held; Entertainment industry)

    January 2000 — May 2002 (2 years 5 months)

    + Sponsoring with Cerveceria Cuauhtemoc, Ford, 98.5 fm, Bacardi.
    + Promotion / Advertising
    + Production management

  • Production / PR

    Circulo Creativo de Mexico (www.circulocreativo.com.mx)

    (Non-Profit; 501-1000 employees; Civic & Social Organization industry)

    January 2001 — December 2001 (1 year )

    + Promotion
    + Production
    + Sponsoring

  • Marketing Assistant

    Turner International (www.turner.com)

    (Privately Held; 10,001 or more employees; TWC; Entertainment industry)

    June 2001 — August 2001 (3 months)

    - Launch of Noticias Mexico at CNN En Español
    - Promotion/Advertising Campaign

Pedro German Lopez Meza (antisubliminal@gmail.com)’s Education

  • Universidad del Valle de Mexico (www.uvmnet.edu)

    Major , Marketing , 1998 — 2002

    +Received "Summa Cum Laude"
    +Organized events for +2,000 people (Marketing Simposiums, Advertising Forums, etc).
    +Startup for Trainee Programs in companies like Cuervo, Turner, Televisa.

    Activities and Societies:
    President and Founder of CONVER (marketing student association / first group at campus)

  • Universidad del Valle de México (www.uvmnet.edu)

    Master , Administration with Topic in Strategic Business , 2005

Additional Information

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