
Managing Partner, Antidote X, Inc - (Full Serivce Interactive Marketing - Strategy/Creative/Technical)
Greater Minneapolis-St. Paul Area

Managing Partner, Antidote X, Inc - (Full Serivce Interactive Marketing - Strategy/Creative/Technical)
Greater Minneapolis-St. Paul Area
While overseeing the development at Campbell Mithun for 8 years, I developed enterprise-wide applications to facilitate the operations of a large advertising agency. I had the opportunity to learn, in great detail, all the inner workings of a large multi-office agency.
The timing of my term at Campbell Mithun fell during the birth of the internet boom and agencies were quick to realize that the internet was another medium that they should own as a vehicle to communicate their clients' brands.
As the use of the internet evolved, my skill set evolved on a parallel path. I have been involved with internet technologies since its introduction as a viable marketing tool and have spent the last decade applying my knowledge for some of the world's top brands.
I left Campbell Mithun to help Carmichael Lynch establish an in-house interactive department. At CL, I found that my skill set included an inate ability for marketing. Usability and information architecture came natural to me with an uncanny ability to identify the target audience and look at the project through their eyes.
I left CL and partnered with a former colleague of mine from CL to form Antidote X. Now at Antidote X, we offer agency level quality work for our clients. Unlike webshops, who understand the technologies and design houses that excel at the interface, Antidote X is a full service interactive agency, that gets the big picture. Our remedies start with understanding the clients' objectives and devising the right strategies and tactics to execute.
Antidote X works directly with the client or through the brand agency. Being from an agency background, Antidote X understands the inner workings of the large agency model and has proven to work seemlessly with the agency teams.
Information Architecture, Usability, Internet Technologies, Backend Development, Frontend Development, Digital Campaign Integration.
(Privately Held; 1-10 employees; Marketing and Advertising industry)
May 2005 — Present (3 years 3 months)
New Business, Interface Usability, Information Architecture, Frontend and Backend Technologies
(Public Company; Marketing and Advertising industry)
June 2000 — May 2005 (5 years)
(Internet industry)
March 1998 — June 2001 (3 years 4 months)
Founded in 1998, developed one of the first secure online photo sharing websites. Have since brought this site down to focus attention on Antidote X. FamilyPhoto.com may be for sale, assuming the price is in the gzillions, otherwise I think I'll just hold on to it and wait until I have time for version 2. It was fun.
(Public Company; Marketing and Advertising industry)
July 1992 — June 2000 (8 years)
(Public Company; Marketing and Advertising industry)
July 1992 — June 2000 (8 years)
See Campbell Mithun