Paul Nealy

Paul Nealy

2009 Webby Honoree (x2) - Managing Partner, Antidote X - Interactive Marketing - Strategy/Creative/Technical

Greater Minneapolis-St. Paul Area

Current
Past
  • Manager of Application Development at Campbell Mithun Esty
Connections
427 connections
Industry
Marketing and Advertising
Websites

Paul Nealy’s Summary

AX receives Webby Honors for Best Navigation/Structure for American Standard http://tinyurl.com/dazbyw

AX receives Webby Honors for Best Use of Typography for AdFed http://tinyurl.com/dz2qj7
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While overseeing the development at Campbell Mithun for 8 years, Paul developed enterprise-wide applications to facilitate the operations of a large advertising agency. Paul had the opportunity to learn, in great detail, all the inner workings of a large multi-office agency.

The timing of his term at Campbell Mithun fell during the birth of the internet boom and agencies were quick to realize that the internet was another medium that they should own as a vehicle to communicate their clients' brands. As the use of the internet evolved, his skill set evolved on a parallel path.

Paul left Campbell Mithun to establish an in-house interactive department with Carmichael Lynch. At CL, he found his skill set included an inate ability for marketing. Usability and information architecture came natural to Paul with an uncanny ability to identify the target audience and look at the project through their eyes.

Paul left CL and partnered with a former colleague to form Antidote X. Now at Antidote X, Paul and his team of top notch strategists, creatives and technologists offer agency level quality work for their clients. Unlike webshops, who understand the technologies and design houses that excel at the interface, Antidote X is a full service interactive agency, that gets the big picture. Their remedies start with understanding the clients' objectives and devising the right strategies and tactics to execute.

Antidote X works directly with the client or through the brand agency. Being from an agency background, Antidote X understands the inner workings of the large agency model and has proven to work seemlessly with the agency teams.

Paul Nealy’s Specialties:

Information Architecture, Usability, Internet Technologies, Backend Development, Frontend Development, Digital Campaign Integration.


Paul Nealy’s Experience

  • Managing Partner

    Antidote X, Inc

    (Privately Held; Marketing and Advertising industry)

    May 2005Present (4 years 7 months)

    Paul brings 15 years of applied marketing skills, technical application development and relational database architecture experience to bear on your project. Paul has been working in the advertising and marketing industry since 1992 and has evolved his skill set on a parallel path with internet technologies. Paul offers a unique blend of strategic and technical expertise as well as an understanding of, and respect for, creative considerations.

  • Manager Interactive Development

    Carmichael Lynch

    (Public Company; Marketing and Advertising industry)

    June 2000May 2005 (5 years )

  • Founder

    FamilyPhoto.com

    (Internet industry)

    March 1998June 2001 (3 years 4 months)

    Founded in 1998, developed one of the first secure online photo sharing websites. Have since brought this site down to focus attention on Antidote X. FamilyPhoto.com may be for sale, assuming the price is in the gzillions, otherwise I think I'll just hold on to it and wait until I have time for version 2. It was fun.

  • Manager of Application Development

    Campbell Mithun

    (Public Company; Marketing and Advertising industry)

    July 1992June 2000 (8 years )

  • Manager of Application Development

    Campbell Mithun Esty

    (Public Company; Marketing and Advertising industry)

    July 1992June 2000 (8 years )

    See Campbell Mithun


Additional Information

Paul Nealy’s Websites:

Paul Nealy’s Groups:

MIMA

  •    eOffice
  •    eMarketing Association Network
  •    Minnesota Interactive Marketing Association (MIMA)
  •    INTERACTIVE GROUP

Paul Nealy’s Contact Settings

Interested In:

  • consulting offers
  • new ventures
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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