
Business Development Manager at Mediatorr
Cape Town Area, South Africa

Business Development Manager at Mediatorr
Cape Town Area, South Africa
Anthony achieved a BA in English, Media and Writing at the University of Cape Town, progressing into new media industries as a copywriter and later as a business development manager.
His experience also extends into the direct marketing world, where he assisted in business development for notable brands such as Unilever, Readers Digest, Symantec, and many others.
He has headed up the sales and marketing for MediaVision SA, as well as founding and managing an online publication, Alternative Eye, as a hobby.
In late 2008, Anthony teamed up with old friend and collegue Philip Smulian to launch Mediatorr, a digital consultancy offering holistic strategies that bring effective reputation management, PR, and conversion optimisation into the online marketing mix.
Anthony is a solid, creative player that works closely with clients to achieve sustainable ROI.
Dealmaking,
Client Service,
Project Management,
Strategy,
Reporting,
Training,
Online Publishing and
Copywriting
(Internet industry)
December 2008 — Present (1 year 1 month)
Mediatorr is a digital marketing consultancy. We solve problems. We offer practical advice. We strategise, implement and manage targeted digital solutions. Our services include:
-> Digital Marketing Strategies
-> Search Engine Optimisation
-> Pay Per Click Advertising
-> Online PR
-> Online Reputation Management
-> Social Media Marketing
-> Conversion Optimisation
-> Usability Testing
-> and more.
Apart from steering the ship, my role includes dealmaking, client service, project management, training, strategy, reporting and more.
(Online Media industry)
August 2005 — Present (4 years 5 months)
Alternative Eye is an online magazine, featuring non-mainstream music / lifestyle content.
(Privately Held; Internet industry)
September 2006 — November 2008 (2 years 3 months)
Pioneering search marketing agency, offering best practise paid and organic search marketing solutions as well as online PR and conversion optimisation.
I manage the new business development and marketing activities for our company's South African branch.
(Privately Held; 1-10 employees; Internet industry)
November 2004 — September 2006 (1 year 11 months)
Flint New Media included a small team of multitalented professionals. With in interest in both client service and strategy as well as writing, I occupied a dual role as business development manager and web copywriter.
Bachelor of Arts , Media & Writing , 2002 — 2004
Marketing & Technology Weightlifting Boxing Philosophy Music (Hard Rock / Heavy Metal) Scuba Diving The alternative, extreme, out or the ordinary and bizarre