Anthony Bryce

Current

• Principal Product Manager at BMC Software

Past

• Head of Product Management at Micro Focus
• Product Marketing Manager at Micro Focus
• Director of Product Management & Product Marketing at Enigmatec

• Senior Product Manager at BMC Software
• Solutions Architect at BMC Software
• Pre-Sales Consultant at Boole & Babbage
• Pre-sales consultant at PCSL

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Education

• Hertfordshire University

Recommended

2 people have recommended Anthony

Connections

385 connections

Industry

Computer Software

Anthony Bryce’s Summary

15 years experience in the IT Service Management space as software consultant & solutions architect. The last 7 years I have been focussing on product management and marketing working on strategic projects, delivering detailed market analysis and identifying new product opportunities and bringing them to market.

I have been responsible for managing product lines worth in excess of $350m+ per year and developed products into market leading positions.

I have lived and worked in both the US (Silicon Valley) and UK (London).

Anthony Bryce’s Specialties:

Product Management, Product Marketing, Application Modernization, IT Process Automation, Virtualization, Cloud Computing, Business Service Management, Event Management, Software consulting, Solutions Architecting, ITILv2 & v3.

Anthony Bryce’s Experience

• Principal Product Manager

  BMC Software

  (Public Company; BMC; Computer Software industry)

  March 2010 — Present (1 month)

  Working within the BMC Service Automation Group

• Head of Product Management

  Micro Focus

  (Public Company; MCRO.L; Computer Software industry)

  July 2009 — January 2010 (7 months)

  Overall responsibility for Product Management function at Micro Focus. Manage a team of product managers who are focused on delivering innovative,market driven software solutions.

• Product Marketing Manager

  Micro Focus

  (Public Company; MCRO.L; Computer Software industry)

  March 2009 — July 2009 (5 months)

  Responsible for Product Marketing around Micro Focus Application Modernization solutions.
  
  Focussed on:
  - Corporate and product marketing messaging and positioning.
  - Go to market activities.
  - Press and PR work.
  - Building Customer case studies and relationships
  - Industry presentations.
  - Integrating aquisitions.
  - Competitive analysis

• Director of Product Management & Product Marketing

  Enigmatec

  (Privately Held; Computer Software industry)

  January 2008 — March 2009 (1 year 3 months)

  Enigmatec is a leader in IT Process Automation software (also known as Run Book Automation).
  
  In this role, and as member of the executive management team, I was responsible for the product management and marketing functions for Enigmatec’s product portfolio and identification of new opportunities & applications of our technology.
  
  
  During my time at Enigmatec I successfully refocused market messaging and go to market strategy for this dynamic software company.

• Senior Product Manager

  BMC Software

  (Public Company; BMC; Computer Software industry)

  February 2004 — January 2008 (4 years )

  Product Manager of $50m line of business at BMC Software. Responsibilities include:
  • Supporting the sales process - customer visits and presentations, marketing programs.
  • Forecasting, budgeting, business cases.
  • Articulation of company and market strategy.
  • Analyst briefings.
  • Portfolio planning, interaction and planning with other solutions teams.
  • Legal process, partner and OEM software relationships.
  • Promotions and sales trainings.
  • Market and competitor research
  • Requirements gathering and surveys
  • Leader of development process.
  • Product pricing and marketing
  • Production of internal and external marketing material
  
  During this period I spent a couple of years based out in California working in Silicon Valley before returning to the UK to continue the role.
  
  I was successful in moving BMC's Event Management solution into the Leaders Quadrant in Gartner's Dec 2007 Event Automation and Correlation Magic Quadrant Analysis.

• Solutions Architect

  BMC Software

  (Public Company; BMC; Computer Software industry)

  September 1999 — March 2004 (4 years 7 months)

  Lead consultant - pre-sales and solutions architecting. Enterprise Management software.
  
  Responsible for many multi-million pound deals across the UK region, the Middle East and Africa. I have traveled to and worked in countries like Egypt, Saudi Arabia, South Africa, Israel and all over Europe.
  
  In 2001 lobbied BMC executives team around concept of managing IT from a business perspective. These ideas effectively formed the basis for BSM which the whole company is now positioning around.

• Pre-Sales Consultant

  Boole & Babbage

  (Public Company; 501-1000 employees; BOOL; Computer Software industry)

  September 1997 — September 1999 (2 years 1 month)

  Pre-sales in systems management, enterprise management, event and service management. Presentations, demonstrations, sales meetings, proposals, ROI work.

• Pre-sales consultant

  PCSL

  (Privately Held; 51-200 employees; Computer Software industry)

  June 1995 — September 1997 (2 years 4 months)

  Security industry - Encyption software for PC's / laptops

Anthony Bryce’s Education

• Hertfordshire University

  Bsc (Hons) , Computer Science , 1993 — 1995