Joachim Baan

Current

co-owner private label at Tenue de Nîmes
Publisher at Anothersomething
Creative Director and Founder at Anothercompany

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Past

Guest lectures at AMFI
guest lectures at The Royal Academy of Art
Senior graphic designer / Art director at ...,staat

3 more...

Recommended

6 people have recommended Joachim

Connections

399 connections

Industry

Design

Websites

Joachim Baan’s Summary

Anothercompany
Based in Utrecht/Amsterdam (the Netherlands)
Founded by Joachim Baan
Established in 2004 (Official start February 2007) Anothercompany is operating in art, fashion and communication.

For more information +31615060581, info(at)anothercompany.org

Joachim Baan’s Specialties:

creative direction
graphic design
typography
art direction

Joachim Baan’s Experience

co-owner private label

Tenue de Nîmes

(Apparel & Fashion industry)

October 2008 — Present (1 year 2 months)

Since 2007 Tenue de Nîmes develops a hand crafted private label in a diverse range of locations in Europe. The initial idea of the private label is that each Tenue de Nîmes garment will be built in exclusive quantities, under friendly circumstances and with the best available materials that our suppliers can get their hands on.
Tenue de Nîmes devotes itself to re-building daily icons (like the male shirt) that unite quality and craftsmanship and combine style with soberness. Tenue de Nîmes strives for a classic silhouette with seasonal colour and style changes while the fit will last for ever.
All the garments will be filled with hidden messages and will only directly show the company cross. In terms of communication the brand intends to whisper its unique details so people are forced to lean forward while watching. Customers will become engaged to our privileged and valuable information presented to them in an exclusive but relevant way. The brand identity is designed by Joachim Baan and has the fundamental theme: ‘Made in Europe’.
During this project Tenue de Nîmes will be in search of authentic family businesses that each have their own specialty. We will keep on searching for new skilled parties because we intend to built a complete collection existing from hand made ‘must haves’ in the near future. The first chapter of this project contains a small collection of male shirts that was made by a family that makes shirts for almost 40 years thanks to their devoted and well experienced personnel. Their craftsmanship outshines through their attention to details and their ability to monitor the entire process from the fabric to final product. The Tenue de Nîmes private label will be sold exclusively at the Tenue de Nîmes and will soon be available online: www.tenuedenimes.com.
Publisher

Anothersomething

(Publishing industry)

July 2006 — Present (3 years 5 months)

Notes on the beauty of cultures by Joachim Baan / Anothercompany & friends.

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We are Anothersomething.
We write for a selective audience about selective topics.
About something we like, something we love.
About quality and handcrafted goods.
About the beauty of small businesses and people with interesting stories.
About new creativity around the world and awarded creativity we want to share.

We value tradition and at the same time embrace progression.
We are positive. But also selective.

We don’t fall for just anything.
We are attracted to the quality, aesthetic and sophistication of something.
A unique, incomparable and extraordinary something.
Anothersomething.
Creative Director and Founder

Anothercompany

(Privately Held; Graphic Design industry)

October 2003 — Present (6 years 2 months)

Creative Direction
Anothercompany is operating in art, fashion and communication.

More information at www.anothercompany.org