Ann Woolman

Current

• Hiatus to Job Seeker at Strategist in PR

Past

• PR Director / Advisor at aQuantive, Inc. (leading digital marketing companies acquired by Microsoft in 2007 for $6 billion)
• Director of Corporate Communications at Lands' End ($2 billion Sears' subsidiary)
• Senior Public Relations Manager at Sears, Roebuck and Co. (a Fortune 15 company)

• Director of Public Relations at CRE Marketing Communications

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Education

• DePauw University

Recommended

12 people have recommended Ann

Connections

119 connections

Industry

Public Relations and Communications

Websites

• Naymz
• Zoom
• Resume

Ann Woolman’s Summary

"INDEFATIGABLE PUBLIC RELATIONS MACHINE"
That's how The Wall Street Journal described an Ann-led team. Describes Ann, too.

PR pro drives brand preference, sales, PR-team expertise in down (and up) economies. Protects and enhances image. Manages issues. Advises leaders. Dynamic hands-on leader.

Experience in e-commerce, retail, iconic and underdog consumer brands, business-to-business products and services, and economic development.

> DIRECTOR OF CORPORATE COMMUNICATIONS for $2 billion brand and e-commerce business. Led and coached team of 7. Built team spirit, skills, momentum while managing 5 NY media events in 5 months, major issues and business announcements.

> ISSUES MANAGER for $40 billion Fortune 15.

> SPOKESPERSON for leading digital marketers to the Pan American Games.

> E-COMMERCE PR PRO: Broke-through dot-com news glut, spurring 100%-300% year-over-year revenue increases, and profitability a year earlier than planned. Worked closely with retail / etail media and research analysts.

> BRAND PR: Ran PR for top-selling multi-billion-dollar consumer brands. Crafted and implemented strategies. Supervised agencies, increasing vendor ROI 10% annually. Propelled $3.5 billion brand from #9 to #1 in quality rankings (of any type of brand) by U.S. consumers. Fueled $175 million annual sales growth for 4 consecutive years.

> B2B AD AGENCY PR DIRECTOR: Rebuilt PR department, creating a marketing communications hot shop during a recession. Hired 6. Designed, expanded marketing PR strategies for new and existing B2B and consumer clients (in 10 diverse industries). Devised push-pull strategies that increased sales of a 100-year-old manufacturer 80% in two years -- with only PR.

> CITY IMAGE CAMPAIGN (not for profit): Spurred economic development via aggressive PR campaign. "Here's a city that put all eggs in the PR basket; they turned to gold," per the American Economic Development Council.

Ann Woolman’s Specialties:

Public Relations, Media Relations, PR Brand
Building, Positioning, Mentor, Leader Adviser, Consumer PR, B2B PR, Product Publicity, Marketing PR, Issues Management, Strategic Planning, Influencer Programs, Employee Communications, Writing, Editing, Change Agent.

Ann Woolman’s Experience

• Hiatus to Job Seeker

  Strategist in PR

  (Public Relations and Communications industry)

  2007 — Present (2 years )

  Caring daughter on career hiatus to care for mother, who died in late 2008. Now back to passionate PR Pro in search of next career adventure in the U.S. where I can once again make a significant difference at a company or non profit. Let's talk!

• PR Director / Advisor

  aQuantive, Inc. (leading digital marketing companies acquired by Microsoft in 2007 for $6 billion)

  (Internet industry)

  March 2006 — April 2007 (1 year 2 months)

  PR advisor to CEO of the "Hot Growth Company" ranked #75 by Business Week. Hands-on pro ran PR for corporation and its three subsidiaries. Managed daily media relations (mainstream and online) and research analyst relations. Digital marketing topics included measurement; social networking; and online, mobile and video-on-demand advertising techniques, trends and research. Supported international announcements for 5 M&As and numerous partnerships.

• Director of Corporate Communications

  Lands' End ($2 billion Sears' subsidiary)

  (Public Company; 5001-10,000 employees; Internet industry)

  2003 — 2004 (1 year )

  Promoted to revitalize PR department and programs. Managed business issues. Departure a result of leadership changes (CEO and CMO).

• Senior Public Relations Manager

  Sears, Roebuck and Co. (a Fortune 15 company)

  (Public Company; 10,001 or more employees; Retail industry)

  1994 — 2003 (9 years )

  Ran PR, crafting and executing strategies, for sears.com, Craftsman tools and Kenmore appliances (top-selling brands in the U.S.), DieHard batteries, Sears Hardware Stores, Product Repair Services and other businesses.

• Director of Public Relations

  CRE Marketing Communications

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  1990 — 1993 (3 years )

  Catapulted PR dept. from red to 25% of ad agency's business, often tightly integrating PR with marketing. Grew PR department to be one of the largest PR firms in the city.

Ann Woolman’s Education

• DePauw University

  BA , English (major) with computer programming , 1979 — 1983

  GPA 3.25

  Activities and Societies:

  Reporter stints at 3 dailies (circulations 5,500 to 288,819)

Additional Information

Ann Woolman’s Websites:

• Naymz
• Zoom
• Resume

Ann Woolman’s Interests:

Nutrition. Physical Fitness. Travel.

Ann Woolman’s Groups:

Public Relations Society of America (PRSA)

•    Public Relations Society of America (PRSA National)
•    DePauw University Alumni Group
•    Puget Sound Public Relations Society of America

Ann Woolman’s Honors:

Chairman's Award for building unprecedented synergy across business silos

Ann Woolman’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• expertise requests
• reference requests
• getting back in touch