
Business Decision Catalyst, Informational Research Guru, and Professional Muse
Greater Seattle Area

Business Decision Catalyst, Informational Research Guru, and Professional Muse
Greater Seattle Area
My specialty is finding, analyzing, organizing, and presenting information in a way that maximizes its usefulness for decision makers. The value of this was demonstrated dramatically in a study conducted at five large corporations. Four out of five of the surveyed executives felt that the information provided by an information resource expert helped them decide upon a course of action. And three-quarters of them felt the information helped them avoid making a poor business decision. That's what I'm about - finding, synthesizing and using information to succeed.
We also know that one good idea can launch an industry, change a company’s direction, or position a person on a successful life path. That's also what I'm about - searching for, recognizing, and championing ideas that make the difference. As an intelligence expert I’m dedicated to finding information, turning that information into knowledge, and putting that knowledge to work – both for individuals and for companies and organizations.
- Market research
- Competitive intelligence
- Recruiting sourcing
- Business development
- Strategic planning
- Individual Career Planning
- Social Media
(Information Services industry)
2008 — Present (less than a year)
Archer & Associates specializes in focused recruiting strategy, consulting, and implementation services that are customized for each company or candidate.
I've recently begun an exciting new alliance with Archer & Associates. I'll be providing a bit of everything for the company (and their clients) - sourcing, business development, competitive intelligence research and analysis, and marketing.
(Management Consulting industry)
March 1999 — Present (9 years 10 months)
•Full cycle recruiting for high level sales/management positions in banking
•Development of recruiting process for Field Services positions; candidate tracking system, technical prescreens, career fairs/trade shows
•Development of Internet Recruiting and Retention Jumpstart program for startups
•Candidate generation for hard to fill positions
•Career coaching
•Market readiness research - identification of competitors, substitute providers, potential entrants, suppliers and customers for business plan development, product/services introduction
•Competitive product analysis
•Identification/profiling of business development leads
Clients: Corbis, iCopyright.com, Excell Data Corporation, Net Perceptions, F5 Networks, m-Xchange, Rivals.com, Brickroad Technologies, Interbrand, Exem Company, InPurchase, Inc., ForMyChild.com, Westside.com, Microsoft, Nordstrom.com, Yozons, Inc., J. Jerome and Associates, Red Rover Solutions, Alticom-CTI, Serials Solutions, FiServSIS and WaMu.
(Privately Held; 51-200 employees; Publishing industry)
May 2006 — July 2008 (2 years 3 months)
• Researched and wrote a local pictorial history – Images of America: Seattle’s Ravenna Neighborhood. Perform lectures and other author events locally.
• Researched and wrote a local pictorial history on Frederick & Nelson, an iconic Seattle department store. Anticipated publication date is December, 2008.
(Non-Profit; 5001-10,000 employees; Hospital & Health Care industry)
July 2007 — July 2008 (1 year 1 month)
• On special assignment funded by internal client departments; performed intensive, personalized candidate generation and development for hard to fill positions.
• Sought out, managed, and disseminated competitive and market intelligence for sourcing, business development, and marketing.
• Rapidly developed and implemented innovative branding and positioning, as well as recruiting and sourcing strategies which have including a Referral Reward program, in house Career Fairs, and establishing a presence at targeted events.
• Developed and implemented a social media initiative utilizing venues such as LinkedIn, Facebook, Twitter, and discipline specific social networks.
• Work in partnership with client decision makers, assigned recruiters, and other stakeholders within the organization to establish Swedish as the employer of choice for specific disciplines such as nursing, sterile processing, and pharmacy.
(Public Company; Banking industry)
February 2007 — June 2007 (5 months)
Full cycle recruiting for high level sales and management positions in the banking industry. Focus on non-traditional methods to target key competitors and direct source passive candidates. Obtain competitive intelligence and research specific business markets.
(Hospital & Health Care industry)
2003 — 2006 (3 years)
•Provided intake and referral services for both in-home mental health services and the Geriatric Regional Assessment Team.
•Performed clinical triage on all requests for services, providing support, information and guidance to clients, family members, and community referral sources.
•Verified insurance coverage, obtained service authorizations, and obtained consents for care.
•Provided informational research for clinicians in support of their programs or for their clients.
•Functioned as part of an interdisciplinary team and acted as a liaison both within Evergreen Healthcare departments and with community referral sources.
(Partnership; 1-10 employees; Internet industry)
November 1999 — September 2002 (2 years 11 months)
MyReadingList.com (MRL) was an online community for reading enthusiasts where they could create, publish, and share lists and commentary on the books and authors that mattered to them. My partner, Brad Hutchings, and I implemented MRL from concept to first release in less than three months. My role included strategic planning, product development, business development, competitive analysis, marketing, strategic alliance building and provision of content.
(Staffing and Recruiting industry)
1998 — 1999 (1 year)
Recruiting
•Researched Web sites, forums, newsgroups, etc for candidate sourcing Developed sourcing plans
•Increased job postings sites to over fifty.Wrote job descriptions
•Choose and implemented a company wide recruiting software package
Business Development
•Mined Web sites, newsgroups, mailing lists, press releases and news services for sales leads
•Budget, RFPs, and project/sales proposal preparation
Marketing
•Spearheaded an Event Planning process
•Assisted with marketing plan and providing content for collateral, wrote press releases, researched and developed marketing and PR contacts and sources
Competitive Intelligence
•Provided strategic information and analysis on industry and local business to decision-makers via an e-mail newsletter of news and topical articles
•Perform individualized research and analysis projects
•Spearheaded strategic business alliance with the UW iSchool
(Staffing and Recruiting industry)
1997 — 1998 (1 year)
•Performed all sourcing for both executive and technical recruiting projects.
•Conducted initial screening interviews.
•Provided daily current event and topical information updates to staff by producing a news headline service via e-mail.
•Performed online and traditional research for human resources consulting projects.
•Performed research for recruiting/HR projects for clients such as the establishment of a college-recruiting program and writing and editing contingent staffing job descriptions.
•Provided candidate development and maintenance.
•Proficient in research tool development and recruiting strategy development.
•Created and edited position profiles and announcements.
•Performed background research for business development.
•Participated in client presentation and maintenance.
•Provided research and support for outplacement.
(Hospital & Health Care industry)
1992 — 1997 (5 years)
•Triaged consumers’ health care needs, then provided services to meet those needs.
•Acted as a liaison with primary care, specialty centers and community resources to coordinate care.
•Served as part of an interdisciplinary team providing managed mental health care.
•Investigated and resolved consumer complaints and met specialized needs.
(Banking industry)
1988 — 1991 (3 years)
•Ensured retention of existing clients by providing them accurate, timely, and extensive information and continuous management of their financial portfolios.
•Actively sold new services and products and grew portfolio of clients.
•Acted as back up to Bank Manager in her absence, supervising customer service staff.
(Higher Education industry)
1982 — 1988 (6 years)
•Managed all aspects of a career planning and occupational information library, including selection, organization and maintenance of materials.
•Provided career counseling and job search information to students and alumni.
•Researched, developed and taught a Life/Career Planning class incorporating the technique of guided imagery for self-assessment and goal setting.
•Conducted individualized career planning and occupational information seminars for academic departments, classes and living groups.
•Developed personalized occupational information searches for students and alumni.
•Acted as a liaison with employers facilitating on-campus recruiting.
Masters, Library and Information Science, 1981 — 1983
Emphasis: Access of health care information to the general public.
BS, Psychology, 1976 — 1980
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