Ann Stofflet

Current

Founder & President- Writer/Editor, Content & Blog Moderator, Social Media Marketer, Web Project Mgr at Artway Interactive

Past

Senior Account Executive, Web Project Manager at MS&L Worldwide (MS&L Digital)
Vice President - Marketing Manager at US Trust Company
Vice President - Client Relationship Officer at US Trust Company

Associate at JP Morgan

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Education

Fordham University - Graduate School of Business Administration
City University of New York-Brooklyn College

Recommended

7 people have recommended Ann

Connections

100 connections

Industry

Marketing and Advertising

Websites

Ann Stofflet’s Summary

Web development project management, account and campaign management, copy writing and editing, blog moderator, social media marketer, and content management.

Founder and president of Artway Interactive, providing writing, editing, blog moderation, social media marketing and content management services to businesses.

Ann Stofflet’s Specialties:

Highly experienced writer/editor of web content, social media marketer, sales & marketing materials, press releases, newsletters, articles, training manuals, presentations and brochures. Vast experience in web development project management, bringing projects in on time and under budget, building and maintaining client relationships, and ensuring the client experience produces a trusted loyalty and continued business. Experience moderating blogs and social networks and content management.

Ann Stofflet’s Experience

Founder & President- Writer/Editor, Content & Blog Moderator, Social Media Marketer, Web Project Mgr

Artway Interactive

(Marketing and Advertising industry)

March 2006 — Present (3 years 5 months)
Senior Account Executive, Web Project Manager

MS&L Worldwide (MS&L Digital)

(Public Relations and Communications industry)

September 2006 — March 2009 (2 years 7 months)

MS&L Digital - Manage Web Development Projects, Client Relationships, Manage Blogger and Viral Outreach and Web Promotion Development Projects. Recent and current clients include BlueCross BlueShield of Michigan, GM Europe, GM - Saturn, Procter & Gamble, Novartis, Cosmetic Surgery Foundation, Allergan, Philips AVENT, Best Buy, Eaton and NAMM.
Vice President - Marketing Manager

US Trust Company

(Public Company; 5001-10,000 employees; SCH; Financial Services industry)

June 2001 — February 2006 (4 years 9 months)

Marketing Mgr, Writer, Editor, Intranet Site Mgr

Develop, write, edit marketing materials (direct mail, collateral, capabilities brochures),internal communications (newsletters & intranet site content).

Design, manage and market intranet website housing intellectual capital and marketing materials for the firm. Develop and deliver planning tools & resources to internal and external clients.

Create & deliver presentations to CEO, board members, senior management and professionals on national level.

Manage multiple projects simultaneously, ensuring adherence to budget constraints and within risk assessment guidelines. Work closely with national subject matter experts & intranet site users.

Utilize excellent interpersonal & communication skills, strong organizational and analytical skills and exercise strong decision making skills. Convey measurable results to CEO and management.

Analyze procedures with an innovative & creative mind towards generating new efficiencies.
Vice President - Client Relationship Officer

US Trust Company

(Public Company; 5001-10,000 employees; SCH; Banking industry)

April 1999 — June 2001 (2 years 3 months)

Client Relationship Officer.

Built and managed client relationships (75 Relationships/185 Accounts-Total Assets $450 million).

Met with new business prospects; cultivated relationships and manage wealth of high net worth entrepreneurs, business owners, heirs and philanthropic trusts.

Analyzed financial/estate plan for relationships, recommended solutions to problems and estate and tax planning vehicles to assist affluent individuals in optimizing their wealth, after taxes and across generations.

Presented strategic client business plans to CEO and board members on relationships >$20 million.

Utilize CRM tool to ensure client needs and optimal service levels were always met or exceeded.
Associate

JP Morgan

(Public Company; 5001-10,000 employees; JPM; Banking industry)

1981 — 1999 (18 years)

Fiduciary Officer

Cultivated relationships with high net worth entrepreneurs, business owners, heirs and philanthropic trusts, as well as with their outside advisors.

Managed and administered 250 Trust and Estate relationships.

Functioned as strategic project manager, revamped department technology.

Designed intranet site, wrote site content and trained users.

Ann Stofflet’s Education

Fordham University - Graduate School of Business Administration

MBA , Marketing & Communications & Media Management with E-business specialization , 1998 — 2002

GPA 3.9

Activities and Societies:

Marketing Society, Media & Entertainment Alliance, Women in Business, Associate Editor, Contributing Editor, Writer – Award Winning Fordham Business Magazine
City University of New York-Brooklyn College

BA , English Literature and Writing , 1990 — 1994

GPA 3.9

Activities and Societies:

Staff Writer - Excelsior Newspaper, Summa Cum Laude, Dean’s List

Additional Information

Ann Stofflet’s Websites:

Ann Stofflet’s Interests:

Passion for writing and editing, marketing, communications and new media. Volunteer for non-profit organizations (theatre, literacy) and small businesses (advertising, copy writing, media planning, public relations, web content and design). Microsoft Office: Word, Excel, PowerPoint, Outlook, Lotus Notes, DreamWeaver. Highly creative, intellectually curious, strong client relationship skills, writer, director, trivia buff, love photography, spinning, boxing, kickboxing, racquetball, singing, reading and continual learning.