Marketing Communication Consultant
Indonesia
Marketing Communication Consultant
Indonesia
Director and founder of www.CustomerLadder.com; Market and Customer Building Support Consulting firm (training and consultancy) for the Small, Medium, and Growing Enterprise. Specializing in Guerrilla Marketing -- Low Budget and High Impact Marketing Strategies.
Working activities include:
a. Integrated Marketing Communications design, training, and executions; media planning and placement, copywriting (for print and electronic media), design, and executions.
b. Experiential marketing communications programm design, training and executions
c. Guerrilla Marketing Strategic analysis
(Public Company; 11-50 employees; Professional Training & Coaching industry)
July 2007 — Present (2 years 5 months)
Integrated Marketing Communications design and execution; media planning and placement, copywriting (for print and electronic medias),
Training Organizer team member.
(Self-Employed; 1-10 employees; Marketing and Advertising industry)
May 2006 — Present (3 years 7 months)
a. Strategic Guerrilla Marketing and Analysis
Strategic market analysis, programm design and executions.
b. Guerrilla Branding and Marketing Communication
c. Integrated Marketing Communications creative programm design and executions; media planning and placement, copywriting (for print and electronic medias), design applications.
d. Experiential marketing communications programm design and executions
e. Create and develop Guerrilla Marketing training materials for the SMEs.
(Education Management industry)
February 2005 — July 2006 (1 year 6 months)
Lecturer of Marketing Communication & Public Relations undergraduate courses at the LP3I (the Professional Educational Development Institution).
(Sole Proprietorship; 1-10 employees; Marketing and Advertising industry)
March 2004 — October 2004 (8 months)
Market Development analyst, managing director of Cita Komunika consultancy firm.
(Information Services industry)
April 2002 — January 2004 (1 year 10 months)
- Strategic Marketing and Analysis
Strategic market analysis and implementation. Sales progress evaluation. Evaluate marketing and sales progress / performance on regular basis,
- Product Development
Design product concepts and implement new potential product,
including market feasibility studies.
- Market research design, execution, and analysis
(Public Company; 51-200 employees; Non-Profit Organization Management industry)
October 2001 — November 2001 (2 months)
- Socialization of Analisis Mengenai Dampak Lingkungan (AMDAL) and Pertamina-Exxonmobil project, to Tuban local communities.
- Spokesperson, directed and facilitated interactive dialogues / consultations in various levels of local communities and governmental meetings in Tuban and East Java.
- Conduct Focus Group Discussions, compiled, prepared written transcripts and reports (per consultation event) on local communities’ and governments’ aspirations.
1996 — 2002
English 1991 — 1996
• Psychology and Marketing, Reading, Homeschooling, Travelling, Music.
TDA - www.TangandiAtas.com
BundaInBiz - www.BundaInBiz.com
KlubSinau Sidoarjo Homeschooling Community - www.KlubSinau.com
National first winner of “Lomba Karya Tulis Ilmiah Mahasiswa” (2001).
Award criteria: relevance and design of research, mastery of research, essay composition, and presentation skills.