Annisa Farese

Annisa Farese

Sr. Manager, Marketing & Communications at xAd

Location
New York, New York (Greater New York City Area)
Industry
Marketing and Advertising

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Annisa Farese's Overview

Current
  • Co-Founder & CEO at The Statement Necklace
  • Sr. Manager, Marketing & Communications at xAd, Inc
  • Founder & Principal at Pandemic LLC
Past
  • Marketing & PR Manager at CraigMichaels Inc.
  • Marketing & Business Development Coordinator (Contract) at Shawmut Design and Construction
  • Brand Management/ Media Specialist at Realogy Corp - ERA Franchise Systems LLC
  • Marketing Coordinator at Realogy Corp - Sotheby's International Realty Affiliates LLC
  • Marketing Intern at Ad Style Agency - Accra, Ghana (I-to-I Meaningful Travel)
  • Interactive Marketing Intern at Realogy Corp - Century 21 Real Estate LLC
  • Phoenix Area College Rep./Intern at Warner Music Group
  • Vice President of Public Relations, re-Founding Sister - Beta Psi Chapter @ Arizona State University at Kappa Delta Sorority
  • Assistant Promotions Director, Assistant Music Director, On-Air Talent at The Blaze 1260 AM - Arizona State University
Education
Connections

500+ connections

Websites

Annisa Farese's Summary

Multifaceted marketing professional with experience in traditional, online, mobile and social media marketing and integration. I have a passion for design, white-glove client service and web analytics. I admire big thinkers and risk takers and I'm always ready for a new challenge.

Specialties: advertising, copy writing, blogging, inbound marketing, content management, media planning, project management, quality control, web analytics reporting and strategy, Italian translation, social media campaign development and implementation, graphic and layout design

Annisa Farese's Experience

Co-Founder & CEO

The Statement Necklace

November 2013Present (11 months) Greater New York City Area

The Statement Necklace takes a minor obsession with large scale, bright, and blingy necklaces, to the masses. We curate high impact accessories to suit everyone's style - and at affordable prices!

Visit our shop at www.TheStatementNecklace.com

Sr. Manager, Marketing & Communications

xAd, Inc

Privately Held; 51-200 employees; Marketing and Advertising industry

March 2012Present (2 years 7 months) Greater New York City Area

Brand Journalist and Inbound Marketing Machine, blogging about mobile advertising trends and research on behalf of xAd in publications including Marketing Land, Search Engine Watch, DailyTekk, Street Fight, etc.

Responsible for the development and production of all external communications and thought leadership, inbound marketing - including SEO, email, social media, blogging, etc. - as well as strategic sales presentations and materials

Founder & Principal

Pandemic LLC

March 2009Present (5 years 7 months) New York, NY

Marketing and branding firm serving SMBs and Silicon Alley start-ups.

• Clients include spas, yoga studios, health and fitness providers, boutique real estate brokerages and independent agents, interior designers, mobile apps
• Projects have included launch branding and communications, promotional emails, custom invitations, poster design, sales brochures and portfolios, social media accounts and web content management

Marketing & PR Manager

CraigMichaels Inc.

Privately Held; 11-50 employees; Events Services industry

January 2011February 2012 (1 year 2 months) New York, NY

• Develop media and PR plan for more than a dozen national events
• Creative Director and sole collateral designer
- Establish branding for each event, each year with refreshed look and feel
- Create and update materials including sales packs, email outreach, online banner ads, web design
elements, event signage, and on-site event guides
• Develop national PR campaigns targeting both trade publications and possible media sponsors as well as event coverage
• Web content creation and management of corporate site and all event microsites
• Work closely with both Delegate and Supplier Sales teams to develop targeted materials based on individual accounts and niche markets
• Manage timeline of all marketing projects, including internal deadlines and freelance work load

Marketing & Business Development Coordinator (Contract)

Shawmut Design and Construction

Privately Held; 501-1000 employees; Construction industry

June 2010December 2010 (7 months)

Sole representative of the Marketing department in New York satellite office serving the Retail Business Development Group.
Tasks include:
*Develop, target and track $80mil + worth of prospective construction management projects at any given time
*Create custom, sales-driven marketing materials for our business development and project management teams
- Custom proposals created have helped to win 15+ jobs in first few months employed
*Develop New York-based Public Relations campaigns, working collaboratively with high-end retail clients
*Develop social media initiatives to aide the work of the Business Development team, including both personal and brand-based messaging
*Facilitate communication and collaboration of business development team members stationed throughout the US and abroad

Brand Management/ Media Specialist

Realogy Corp - ERA Franchise Systems LLC

Public Company; 10,001+ employees; Real Estate industry

July 2009June 2010 (1 year)

Received 1 promotion from Brand Management Specialist to Media Specialist
*Social, viral marketing campaign strategy
-Single-handedly developed social media training platform to help 2,700+ global franchisees and 30,000+ brokers and sales associates maximize their marketing dollars and engage their community
-Build and manage ERA corporate Facebook page to 7,000+ engaged fans in just 9 months
-Create ERA corporate Twitter presence aimed at maximizing franchisee engagement at regional and international events
-Developed LinkedIn campaign and strategy in conjunction with to be release recruiting platform to aid in increasing desk occupancy and establishing employment reputation of local brokerage
-Spoke to thousands of brokers and agents at live regional, national and via web conference on various social media topics and tutorials
-Offered one-on-one training on social media campaign implementation and personal setup for 30,000+ brokers and agents
-Create & maintain social media calendar
*Print, broadcast & online media planning & purchasing for global franchise organization
*Quality control management within online & print marketing initiatives
*Web analytics analysis and development for social media and global web sites
*International event coordination and promotion
*Customer service contact for media products & programs, serving all brand franchisees
*Develop and manage internal communications
*Oversee $2.2 mil budget

Public Company; 10,001+ employees; Real Estate industry

September 2007July 2009 (1 year 11 months)

Received 1 promotion from Marketing Coordinate at SIR to Brand Management Specialist with ERA Real Estate
*Web stat analysis, reporting & distribution to senior leadership and franchisees
-Analysis for sites including: global internet, intranet & WSJ.com (The Business of Extraordinary Living) microsite
*International event coordination
*Department liaison
*General customer service for all marketing products & services
*Marketing & Interactive department contract coordination *Oversee $1.2 mil budget
-Accounts payable and receivable
-Saved department 40k/annually by digitizing new franchisee orientation materials
*Update & maintain all communication & distribution lists for newsletters, print publications, regional and international audiences
*Distribute all marketing e-newsletter, print collateral & luxury partner campaign materials
*New product & service development
*Social, viral marketing campaign strategy & implementation
-First to develop early social media strategy and testing ground for conservative brand
*Support SVP Marketing
*Assist in Intern management
*Italian translation services
*Writer, internal communications

Marketing Intern

Ad Style Agency - Accra, Ghana (I-to-I Meaningful Travel)

August 2007September 2007 (2 months)

Interactive Marketing Intern

Realogy Corp - Century 21 Real Estate LLC

Public Company; 10,001+ employees; Real Estate industry

May 2006December 2006 (8 months)

*Interactive product research and development
-Implemented products and services such as C21 Podcasts, Interactive Newsletter, web analytics tutorials and brand extension
-Century 21 Off Campus (licensed and awaiting launch)
*Copywriter - newsletters, podcast scripts
*Interactive product customer service
*Online media planning and buying
*Web analytics tracking and reporting

Phoenix Area College Rep./Intern

Warner Music Group

Privately Held; 1001-5000 employees; WMG; Music industry

August 2003December 2003 (5 months)

*Distribute promotional material to campus groups, radio stations, record stores and local events
*Create in-store and window displays at local record stores featuring new releases
*Coordinate area in-store appearances for artists such as T.I.
*Develop additional marketing strategies and promotional opportunities

Vice President of Public Relations, re-Founding Sister - Beta Psi Chapter @ Arizona State University

Kappa Delta Sorority

Education Management industry

January 2003December 2003 (1 year)

*Coordinate community outreach opportunities for newly re-colonized chapter
*Reputation Management
*Alumni and Campus Relations
*Media Supervisor
*Manage Girl Scout Board

Assistant Promotions Director, Assistant Music Director, On-Air Talent

The Blaze 1260 AM - Arizona State University

January 2002December 2003 (2 years)

Annisa Farese's Organizations

  • Interactive Advertising Bureau

    Member
    • 2012 to Present
  • Mobile Marketing Association

    Member
    • 2012 to Present
  • Freelancers Union

    Member
    • 2011 to Present
  • Women in Wireless

    New York Chapter Committee Member
    • 2013 to Present

Annisa Farese's Volunteer Experience & Causes

  • Volunteer Experience

    • Walker/Fundraiser

      American Diabetes Association
      • Health

      My family has been deeply affected by Type 2 Diabetes and I've been active in fundraising and participating in local events since my father's death from complications stemming from Type 2 Diabetes in 2007

    • Fundraiser, on-site clean-up volunteer

      Hurricane Sandy Relief
      • Disaster and Humanitarian Relief
      October 2012 present (2 years)

      Raised more than $3000 in cash and supplies in just a few days to personally purchase and hand out supplies to communities affected at the Jersey Shore, as well as assist in clean-up efforts at a number of homes in the Point Pleasant Beach area

  • Volunteer Interests

    • Organizations I support:

      • Freelancers Union
      • IAB
      • Mobile Marketing Association
      • American Marketing Association
      • Women in Wireless

Annisa Farese's Languages

  • Italian

Annisa Farese's Skills & Expertise

  1. Brand Journalism
  2. Brand Architecture
  3. Social Media Marketing
  4. Copywriting
  5. Advertising
  6. SEO
  7. Social Media
  8. Marketing
  9. Public Relations
  10. Journalism
  11. Marketing Strategy
  12. Facebook
  13. Leadership
  14. Blogging
  15. Brand Management
  16. Content Management
  17. Market Research
  18. Marketing Communications

Annisa Farese's Education

New York Real Estate Institute

Licensed Real Estate Salesperson - New York State

20132013

Rutgers University-New Brunswick

B.A., Journalism, Italian

20052007

Activities and Societies: Rutgers CSO, Italian Club

Connecticut School of Broadcasting

Certificate, Broadcast Journalism

20042004

Arizona State University

Choreography, Journalism

20012003

Activities and Societies: The Blaze 1260 AM, Kappa Delta

Morristown High School

19972001

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