Anne Marsden

Current

Founder & Partner at DataCentric
Principal at Marsden & Associates

Education

Georgia Institute of Technology
Marietta High School

Recommended

11 people have recommended Anne

Connections

258 connections

Industry

Marketing and Advertising

Anne Marsden’s Summary

Senior Marketing Executive
Design, transform and streamline the marketing of technology companies resulting in substantial revenue and market growth. Demonstrated success in both Fortune 500 and entrepreneurial organizations. Experience in IT outsourcing, Business Continuity, Disaster Recovery, Enterprise application software, Broadband and Communications services. International experience and multilingual (conversant in French and Spanish). A strong communicator with personal presence and public speaking acumen.

Anne Marsden’s Specialties:

Marketing, Sales, Business Development, Channel management, Alliances, Public Relations, Investor Relations, Industry Analysts, Corporate Communications, Advertising, Web Presence, Lead Generation,

Anne Marsden’s Experience

Founder & Partner

DataCentric

(Privately Held; Information Technology and Services industry)

January 2005 — Present (5 years )

Offsite data backup and IT support for small to medium sized business.
Principal

Marsden & Associates

(Marketing and Advertising industry)

June 2001 — Present (8 years 7 months)

Marketing and Business Development consulting firm specializing in solutions for B2B technology companies. Provide market planning, program management, and hands on implementation to deliver tangible results for companies seeking to introduce new products/services or invigorate under performing ones. Areas of expertise include branding, market analysis and positioning, communications (Advertising, PR, Industry Analysts, Sales Support, Investor Relations), integrated campaigns encompassing lead generation, web presence, events, trade shows, and sales training. Rigorous use of analytics to track ROI and optimize marketing expenditures.