Anne Hunter

Current

• VP Platform A Strategic Insights at AOL

Past

• VP Sales Analysis at TACODA
• VP Revenue Operations at TACODA
• Director of Sales at TACODA

7 more...

Recommended

3 people have recommended Anne

Connections

212 connections

Industry

Online Media

Anne Hunter’s Summary

Interactive advertising and marketing professional with over 11 years experience in selling, packaging and running online advertising. Have managed teams to do everything from sell online ads for a large network to run ad operations for a women's portal. Most known for my ability to look at data and see the story, can simplify and make relevant the details to get the big picture. Creates personas from facts. Schooled in the consultative and SPIN selling approaches. Special interest in brand advertising measurement, behavioral and the power of the network.

People would say I'm best at the "art" of analysis. I use my understanding of consumer trends, sociology, advertising and data analytics to uncover unique sales strategies. I have uncovered such concepts as the clicker profile and response movement for creative measurement. It's very rewarding to help others see the fun in developing strategies from data. Running a strong team is a passion and a pleasure.

Anne Hunter’s Specialties:

Interactive marketing, ad networks, behavioral targeting, analytics, data, brand measurement, modeling, ad sales, advertising operations (ad ops) trafficking, sales development, sales planning, multi-channel marketing, sponsorship, enterprise software sales