Anne Haynes

Current
  • Founder - Consultant at Organic Marketing Group
Past
  • Director of Internet Marketing at PlattForm
  • Online Marketing Manager at PlattForm
  • Search Marketing Group Manager at Inter@ctivate
Education
  • San Diego State University-California State University
  • San Jose State University
Connections
288 connections
Industry
Marketing and Advertising
Websites

Anne Haynes’s Summary

Thorough understanding of online advertising campaigns; pay-per-click, rich media and affiliates. Extensive understanding of code based protocols for search engine optimization; rewrites, h1-h6, robots.txt, header and footer optimization, flash optimization. More than nine years experience in web based product development using open source, custom and content management systems. Proven track record in launching more than 30 web sites. Blog author for Kansas City SEO Club and Organic Marketing Group. History of success in team building and executing projects based on company goals. Extensive knowledge and familiarity working with third party providers while delivering cost effective projects.

Anne Haynes’s Specialties:

Reputation management, blog creation and marketing, video and podcast optimization and syndication, online marketing research and development, proposal writing, search engine optimization, pay-per-click, analytics.


Anne Haynes’s Experience

  • Founder - Consultant

    Organic Marketing Group

    (Internet industry)

    October 2007Present (1 year 3 months)

    Freelance as an outsource option for online advertising/marketing programs, web site developments, and industry speaking engagements. Responsible for generating and closing new clients, while supporting existing ones. Clients included Made To Count, Total Life Impact, Pyxix (urbanchillers.com, comedypop.com, docupyx.com), AdKnowledge, Link Marketing, O'Neill Honda and Nissan, Valleau Couture

  • Director of Internet Marketing

    PlattForm

    (Privately Held; 201-500 employees; Online Media industry)

    June 2007October 2007 (5 months)

    Managing director of 2 departments within the Interactive division of PlattForm; search engine optimization and paid search management. Working closely with senior management to support internal and external client lead generation.

  • Online Marketing Manager

    PlattForm

    (Privately Held; 201-500 employees; Marketing and Advertising industry)

    February 2007June 2007 (5 months)

    Supporting the Interactive department at PlattForm. Reporting into the Director of Internet Marketing and supporting organic search marketing campaigns for internal and external clients.

  • Search Marketing Group Manager

    Inter@ctivate

    (Privately Held; 51-200 employees; Marketing and Advertising industry)

    February 2006January 2007 (1 year)

    Managed the Search Marketing Group (SMG) in order to drive cost effective search engine marketing strategies. The group worked with internal team members to continually improve the performance of all SEM initiatives.

  • SEO Consultant

    Kintera

    (Public Company; 501-1000 employees; KNTA; Computer Software industry)

    January 2005February 2006 (1 year 2 months)

    Supported several non-profit clients with their SEO and web site development projects.

  • Project Manager

    Search Engine Optimization Inc.

    (Privately Held; 11-50 employees; Internet industry)

    July 2004January 2005 (7 months)

    Worked with 27+ clients optimizing organic search results. Managed monthly ranking reports and client meetings to monitor natural search results. Reduced clients' PPC and Overture paid results through organic optimization.

  • Integration Project Manager

    ELetter

    (Privately Held; 51-200 employees; Online Media industry)

    20012002 (1 year)

    Researched existing implementation processes; generated business documentation to support internal sales staff when communicating with potential partners. Analyzed existing customer contract agreements; reviewed legal contracts and existing launch schedules; negotiated deliverables based on business and technology constraints. Implemented six customers’ co-brand sites in record time. Team developed new site interface with added features for print-on-demand materials.

  • Project Manager

    Wish Solutions, Inc.

    (Privately Held; 11-50 employees; Online Media industry)

    20002001 (1 year)

    Reported to the CTO and VP of Business Development. Responsible for partner programs and product engineering projects. Headed up the partner integration program. Responsible for supporting partners' implementations, upgrades and maintenance; managed the master launch schedule and communicating deliverables to team. Successfully implemented nine B2B partners’ web sites to specification. Partners include, Donney and Bourke, Smith and Hawken, E-Angler.com, Diamond.com

  • Technical Project Manager

    Aquent Partners

    (Privately Held; 201-500 employees; Staffing and Recruiting industry)

    19992000 (1 year)

    Managed technical staffing needs for 16 clients and consistently exceeded monthly quota. Developed the Programmer Assessment Curriculum for testing and screening employees that was integrated into corporate standards. Managed and contributed to the LAN upgrade project (two servers, 10 clients). Determined technology needs; hired network consultant; scheduled and implemented network upgrade.

  • Information Systems Analyst

    Cisco Systems

    (Public Company; 5001-10,000 employees; CSCO; Computer Networking industry)

    19971999 (2 years)

    Supported education market development group during internet broadcasting project. Assisted in the set-up of videoconferencing server; established relationship with Global SchoolNet and internal cisco network security to set-up remote access and broadcast monitoring; at the French American School of Silicon Valley. Implemented an international internet broadcast uniting K-12 schools around the world.

    Supported world wide training department during the CiscoTV project. Analyzed business processes; met with cross-functional implementation teams to confirm proposed implementation plan. Launched an intranet tool supporting administrative needs for managing the CiscoTV program. Supported technology pilot using Vxtreme and RealMedia. Coordinated with IT project lead and program manager to define technology requirements and constraints; promoted, implemented, pilot and published results.


Anne Haynes’s Education

  • San Diego State University-California State University

    Certificate, Special Media - NTR, 20052006

  • San Jose State University

    BS, Management Information Systems, 19941996


Additional Information

Anne Haynes’s Websites:

Anne Haynes’s Groups:

  •    LinkedSEO
  •    Web Analytics Association
  •    Search Engine Strategies Conference & Expo
  •    Advent Publisher Network
  •    CPA Advertising Association
  •    Fans of Mashable
  •    Social Media Mafia

Anne Haynes’s Contact Settings

Interested In:

  • consulting offers
  • new ventures
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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