Anne Derryberry

Current

• Principal at I'm Serious.net

Past

• Consultant and Strategic Advisor (Self-employed)
• Founder at Engage America
• EVP, Global Business Development at Viviance new education

• Founder and CEO at Informania, Inc.
• Lead Designer/Sr. Project Director/Account Mgr. at Courseware, Inc.

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Education

• San Diego State University-California State University
• University of California, Los Angeles

Recommended

4 people have recommended Anne

Connections

202 connections

Industry

Online Media

Websites

• My Blog

Anne Derryberry’s Summary

Analyst/journalist, learning designer, entrepreneur. My focus is on serious games, virtual worlds and immersive environments. My interest is in using these technologies to advance learning and productivity within organizations.

Anne Derryberry’s Specialties:

- learning architecture and design
- user experience
- monetization and business strategies

Anne Derryberry’s Experience

• Principal

  I'm Serious.net

  (Online Media industry)

  2006 — Present (3 years )

  Analyst, adviser, designer, writer about all things "immersive environments": serious games, virtual worlds, simulations, 3D. My interest focuses on the benefits and advancements that technology brings to learning and productivity.
  
  In addition to my blog, I write a monthly column for Learning Solutions eMagazine. Upon request, I write feature articles, reports, papers, and case studies - further information available at www.imserious.net/services.
  
  I provide strategy consultation to organizations looking to advance their efforts in the "immersive technologies" space. For example:
  
  - Guided "Company T" through their transition from being an eLearning provider to a serious games developer/provider, including matchmaking with appropriate developer resources.
  - Business development and introductions for "Company P"
  - Worked with board and executive team of "Company C" in re-shaping business model away from custom title development to tools developer
  - Advised "Company Q" on monetization strategies for highly specialized content

• Consultant and Strategic Advisor

  Self-employed

  (Self-Employed; Online Media industry)

  2001 — 2006 (5 years )

  Sample projects have included:
  - advising a telecom carrier on issues of user experience and user interface for their new mobile device
  - strategic advisor to a software company providing software solutions for national political campaign management
  - managing the "California Heritage Trees" project for a real estate investment group, which included selling many acres of old growth olive trees to olive oil producers and landscapers
  - launching and overseeing a national non-profit organization (Engage America) focused on raising voter turnout

• Founder

  Engage America

  (Non-Profit Organization Management industry)

  2003 — 2004 (1 year )

  Mission: to educate and urge members of cause-related non-profits on issues related to 2004 elections
  
  Purpose: to aggregate membership lists of non-profit orgs across the country, match lists against voter registration files, and do targeted voter registration and get-out-the-vote campaigns

• EVP, Global Business Development

  Viviance new education

  (Privately Held; 51-200 employees; E-Learning industry)

  2000 — 2001 (1 year )

  An eLearning company, initially focused on the European education market, with a proprietary game engine and learning content management system called ThinkTanx. Viviance merged with Informania to gain a foothold in the US market and to acquire IP and technology.
  
  Accomplishments included setting the strategy for Viviance's industry focus and developing the concept Communities of Excellence, Viviance's solution for an industry's learning needs. Part of the team responsible for securing second-round funding of 17 million euros from a group of European investors, including 3i (London) and Bank Vantobel (Austria). Member of executive team. Member, Board of Directors.

• Founder and CEO

  Informania, Inc.

  (Privately Held; 11-50 employees; E-Learning industry)

  1989 — 2000 (11 years )

  Self-funded, multi-million dollar consulting company specializing in custom technology-delivered training and communication programs. Published Learning without Limits, a trade journal for the e-learning industry. Informania gained international notice for many industry-leading projects, including the pilot for the Kingdom of Norway’s National Learning Network, Novell's Certified Novell Salesperson program and curriculum (which included an online game/sim as part of the advanced courses), McKesson's competency-driven comprehensive sales training, and Apple's online testing system. Informania won numerous industry awards, both for its content design work and for the learning management technology it developed, called WebLearn Plus.

• Lead Designer/Sr. Project Director/Account Mgr.

  Courseware, Inc.

  (E-Learning industry)

  1987 — 1989 (2 years )

  Principal on projects for Apple, IBM and SRA.
  
  The centerpiece of the curriculum we developed for Apple (in 1988-89) was an award-winning videogame to teach networking/communications skills to Apple VARs. The game put the player in the role of a salesperson whose account was a talent agency. Each NPC represented a different net/comm problem to be solved.

Anne Derryberry’s Education

• San Diego State University-California State University

  MA , Educational Technology

• University of California, Los Angeles

  BA , French

Additional Information

Anne Derryberry’s Websites:

• My Blog

Anne Derryberry’s Interests:

- learning experience design, with a particular interest in Second Life, gaming, and mobile technologies as venues for learning - mobile content and communications - economic development - the intersection of politics, marketing and technology - all aspects of the wine industry and the olive oil industry

Anne Derryberry’s Groups:

Currently serve as director or advisor to:
Securities of America, Inc.
Triage Training Group
JANAC, LLC

Previous board service (selected):
GLBT Community Center
People for the American Way
Victory Fund (Board Co-Chair)

•    Gaming People - The Gaming People Expert Network (+9.500)
•    TDWI's Business Intelligence and Data Warehousing Discussion Group
•    FREE ONLINE MMORPG & MMO GAMES | MMO hub.org
•    Global Private Equity & Venture Capital
•    SDSU EdTech
•    World Gaming Executives
•    eLearn
•    The eLearning Guild
•    Handheld Learning Group
•    Serious games people
•    Game Based Learning
•    OSHA VPP Sites
•    VirtualWorlds
•    The Cloudsters
•    Game Payments
•    3D Training, Learning and Collaboration
•    VIDEOGAME BIZ DEV
•    I/ITSEC Serious Games Showcase and Challenge
•    Cloud Gaming
•    Open Cloud Manifesto
•    Learning and Entertainment Evolution
•    NORTEL's Web.Alive Developers and Users
•    Social Entertainment Professionals
•    Social Impact Games
•    Social Game Developers

Anne Derryberry’s Honors:

1999
Board of Supervisors, City and County of San Francisco
Certificate of Honor on Informania's 10th anniversary
"In appreciative public recognition of distinction and merit for outstanding service to a significant portion of the people of the City and County of San Francisco“

1998
California State Legislature
Certificate of Recognition
"For your outstanding commitment to furthering the cause of equality of all lesbian, gay, bisexual, and transgendered people“

Anne Derryberry’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• expertise requests
• business deals
• reference requests
• getting back in touch