AnnDrea Boe

Current

• Director of Marketing Communications at SparkFun Electronics

Past

• Freelance Illustration, Design at Barnes & Noble
• Freelance Photographer at Freelance Photographer
• Freelance Designer at TierOne Bank

• Graphic Designer at Haberfeld Associates
• Freelance Graphic Designer at Bailey Lauerman
• Freelancer at Archrival
• Freelance Designer at Swanson Russell Associates

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Education

• University of Nebraska at Kearney

Recommended

2 people have recommended AnnDrea

Connections

81 connections

Industry

Marketing and Advertising

AnnDrea Boe’s Summary

SparkFun Electronics enables electronic enthusiasts to explore and play with technology by giving them access to prototyping gear and resources. SparkFun strives to break down the current misconception that technology is inaccessible to the individual.

Go ahead, get your hands dirty and start exploring! Use SparkFun's free online tutorials to learn the basics of Electronic Engineering, PCB design, and even DIY through-hole and surface-mount soldering; use SparkFun's Batch PCB service to get your own PCB design fabricated; then purchase components and other gear from SparkFun's store and start creating your own electronic gear.

With a background in visual arts and psychology, it's my job to focus on developing a long-term vision for SparkFun's brand and positioning strategies. I have passion for what I do, and my reward is watching SparkFun grow by empowering its customers!

AnnDrea Boe’s Specialties:

Branding and identity, advertising, graphic design, photography, illustration

AnnDrea Boe’s Experience

• Director of Marketing Communications

  SparkFun Electronics

  (Privately Held; 11-50 employees; Electrical/Electronic Manufacturing industry)

  January 2007 — Present (2 years 11 months)

  SparkFun Electronics is a distributor and manufacturer of prototyping gear and resources for the electronics enthusiast.
  
  My duties include the following: Clarify and protect the brand. Research customer perceptions and attitudes. Define brand’s market position strategy. Develop and direct brand assets, including logos, identity systems, brand standards, photography, illustration, literature, viral marketing items, print and online advertising campaigns, and other brand promotions. Purchase appropriate media space. Direct and manage the creative department’s budget, personnel growth, project schedule and deadlines, and any outsourced resources including printers, photographers, copywriters.

• Freelance Illustration, Design

  Barnes & Noble

  (Public Company; 10,001 or more employees; BKS; Retail industry)

  February 2006 — 2007 (1 year )

  Freelance Graphic Designer, Photographer, Illustrator
  
  I created illustrations and photography and did some print production for various Barnes & Noble books.

• Freelance Photographer

  Freelance Photographer

  (Marketing and Advertising industry)

  2001 — 2007 (6 years )

• Freelance Designer

  TierOne Bank

  (Public Company; 501-1000 employees; Banking industry)

  2006 — 2006 (less than a year)

  Freelance Graphic Designer
  
  I had the double honor of working with TierOne's brand department as a freelance graphic designer after working with their brand while employed at Haberfeld Associates.

• Graphic Designer

  Haberfeld Associates

  (Banking industry)

  February 2003 — April 2006 (3 years 3 months)

  Haberfeld Associates is a consulting firm for small to mid-sized US banks, specializing in checking account acquisition and profitability strategies.
  
  I worked with clients, printers, photographer, account executives, and copywriters to develop and produce effective point-of-sale collateral, direct mail, and other marketing materials for banks. This required creatively combining Haberfeld’s marketing strategies with each client’s existing brand and advertising campaigns.
  
  Partial Client List: Capital One, AMCORE Bank, HomeStreet Bank, Glacier Bancorp, Inc. and its Subsidiaries, TierOne Bank, UnionState Bank

• Freelance Graphic Designer

  Bailey Lauerman

  (Privately Held; 51-200 employees; Marketing and Advertising industry)

  2001 — 2006 (5 years )

  Freelance Graphic Designer
  
  Bailey Lauerman is an award-winning advertising and marketing communications agency.
  
  I helped create a variety of print and electronic marketing materials for local, national, and international clients and pitches. Duties included design and print production. I learned a lot and had a ton of fun working with the creative team.

• Freelancer

  Archrival

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  2002 — 2002 (less than a year)

  Freelance Graphic Designer, Photographer, Illustrator
  
  Archrival is an award-winning brand strategy and design firm that specializes in youth oriented brands.
  
  I helped create illustrations, photography, and graphic design for some of Archrival's clients.

• Freelance Designer

  Swanson Russell Associates

  (Privately Held; 51-200 employees; Marketing and Advertising industry)

  2001 — 2001 (less than a year)

  Freelance Graphic Designer
  
  Swanson Russell is a full-service marketing communications agency specializing in outdoor recreation and agribusiness industries.
  
  Helped create a variety of print and electronic marketing materials for various local, national, and international agency clients. Duties included design and print production.

AnnDrea Boe’s Education

• University of Nebraska at Kearney

  B.S. , Phychology, Visual Communications & Design, Fine Arts , 1996 — 2000

  Activities and Societies:

  AIGA of NE, Psy Chi Honors Society

Additional Information

AnnDrea Boe’s Interests:

marketing, advertising, design, photography, illustration, social media, snow skiing, backcountry camping, hiking

AnnDrea Boe’s Groups:

AIGA

•    Boulder Marketing Group
•    Communication Arts
•    AIGA | the professional association for design
•    University of Nebraska at Kearney
•    Where Advertising and Marketing Professionals netWORK

AnnDrea Boe’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch