Experienced Online Communication Consultant
Hungary
- Current
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- Managing Director, SEM & Web Analytics at Distinct Dialogs
- Past
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- SEO consultant at Árukereső shopping guide
- Country Internet Manager at Studio Moderna
- Senior Account Strategist at Fabre Smith and Coco, LLC
- Senior Search Marketing Consultant, Account Strategist at Arcanian Consulting, Arcus Interactive Group
- International Project Manager at Hungarian Ministry of Agriculture, Department of Education and Research
- Education
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- Eötvös Loránd Tudományegyetem
- Recommended
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3 people have recommended Anna - Connections
-
94
connections
- Industry
- Marketing and Advertising
- Websites
Anna Sebestyen’s Experience
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Managing Director, SEM & Web Analytics
Distinct Dialogs
(Marketing and Advertising industry)
November 2007 — Present (2 years 1 month)
Manager of Distinct Dialogs online communication agency (US, CEE)
Managing and optimizing integrated search campaigns (paid+organic search, SEM+email, SEM+display, SEM+social, SEM+PR, SEM+video, etc.) - experience in US, CEE
Web Analytics: providing actionable insights to site owners (e-commerce, news sites, social sites) - profit maximization, conversion optimization, split and multivariate tests, usability and scent optimization, etc. - experience in US, CEE
International group management - cross country workflow optimization, quality management, best practices, best guidelines, developing reporting tools and work docs, etc. (experience in CEE region) -
SEO consultant
Árukereső shopping guide
(Marketing and Advertising industry)
2008 — 2009 (1 year )
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Country Internet Manager
Studio Moderna
(Privately Held; Retail industry)
June 2008 — December 2008 (7 months)
country internet manager - developing and managing country-wide integrated marketing strategy for the Hungarian leading teleshop company (e-commerce assets: Topshop.hu, Dormeo.hu, Kosmodisk.hu, Fit-on-net.hu, Rff.hu, Legtone.hu, Sheercover.hu), managing an internet team of 6 people, harmonizing internet activities with the rest of the sales channels (TV, retail, wholesale, print).
Major activities included:
paid search campaigns (search, content, text, display)
email marketing (from generating email leads through editing weekly newsletters to optimizing email database)
viral campaigns (prize games, tests, etc.)
weekly and monthly ordering of products from Slovenian headquarters, extending product portfolio for the web channel specifically, etc.
market research, competitive analysis, sorting out trademark issues
job interviews
internal training
etc.
After leaving the company I am still managing the Google Adwords campaigns for the various stores via my ltd company. -
Senior Account Strategist
Fabre Smith and Coco, LLC
(Marketing and Advertising industry)
July 2007 — November 2007 (5 months)
managed and optimized campaigns (Ochsner, First Lake Properties, etc.)
made weekly and monthly reports based on campaigns results & Analytics
ghostbusted technical problems of accounts with Google & Yahoo
contributed to streamlining internal processes & docs
initiated (and participated in) weekly internal trainings
etc. -
Senior Search Marketing Consultant, Account Strategist
Arcanian Consulting, Arcus Interactive Group
(Marketing and Advertising industry)
August 2006 — May 2007 (10 months)
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International Project Manager
Hungarian Ministry of Agriculture, Department of Education and Research
(Government Agency; Education Management industry)
February 2003 — August 2006 (3 years 7 months)
Anna Sebestyen’s Education
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Eötvös Loránd Tudományegyetem
1992 — 2005
Additional Information
Anna Sebestyen’s Websites:
Anna Sebestyen’s Interests:
reading, thought-provoking discussions, writing, analytics, films, travel, training-learning, photos-videos, songs, games, biking, etc.
