Anna Rafferty

Current

MD, Penguin Digital at Penguin Books
Digital Marketing Director at Pearson / Penguin Group
Digital Marketing Director at Penguin Books

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Past

Web Projects Manager at The V&A Museum
Business Development Manager at Dowcarter
Head of Customer Experience (UK) at lastminute.com

Education

King's College London, U. of London

Recommended

3 people have recommended Anna

Connections

274 connections

Industry

Publishing

Websites

Anna Rafferty’s Summary

Responsible for Penguin Publishing's UK websites and online marketing and publishing including www.penguin.co.uk, www.puffin.co.uk, www.penguinclassics.co.uk, the recently launched www.spinebreakers.co.uk; the online community for teen book-lovers, run by teens, for teens and the VERY recently launched www.penguindating.co.uk - online dating for book-lovers.

Also heading up Penguin Partnerships - a new marketing initiative developing mutually beneficial partnerships between Penguin and friendly, complimentary, brands.

Plus, very proud of the recent NMA Effectiveness Award winner (for the best entertainment website), www.blogapenguinclassic.com - it's uncensored, passionate, literate, completely user-generated and often very, very funny.

Anna Rafferty’s Specialties:

Brand strategy, creative editorial, partnerships, brand extensions and innovation, eCommerce, community facilitation and development, exploring new networks of collaboration and content, being enthusiastic.

Anna Rafferty’s Experience

MD, Penguin Digital

Penguin Books

(Public Company; Publishing industry)

July 2009 — Present (6 months)
Digital Marketing Director

Pearson / Penguin Group

(Public Company; Online Media industry)

2003 — Present (6 years )
Digital Marketing Director

Penguin Books

(Public Company; 5001-10,000 employees; pson; Publishing industry)

October 2003 — Present (6 years 3 months)