
Internet Director at PFM
Washington D.C. Metro Area

Internet Director at PFM
Washington D.C. Metro Area
Internet developer and marketer since 1995.
Internet Marketing, Search Marketing and Search Optimization, online media development, new media production and management.
(Non-Profit; Non-Profit Organization Management industry)
March 2009 — Present (9 months)
I am ready to start at new post as Internet Director for PFM, which includes Prison Fellowship, BreakPoint, Angel Tree and other Christian ministries. Prison Fellowship was started by Chuck Colson after he became a Christian following the Watergate era and continues to be one of the leading Christian ministries in the world.
(Sole Proprietorship; Myself Only; Internet industry)
March 1998 — Present (11 years 9 months)
Assisting clients in developing online marketing strategies, SEO/SEM marketing campaigns and optimization processes, and e-commerce solutions. Specialize in Relationship Marketing campaigns (DM and online) and Web site traffic-building.
(Privately Held; Pharmaceuticals industry)
May 2008 — March 2009 (11 months)
Helped develop the Web presence and digital marketing department for Nutramax Labs, in Edgewood, MD. Nutramax Laboratories is the company that brought Glucosamine Chondroitin to the public and remains a leading innovator in the nutracutical industry.
(Newspapers industry)
March 2006 — April 2008 (2 years 2 months)
Built Internet department of daily newspaper (45,000 circ.) from 2 to a staff of 8, including online marketing and technical/development personnel.
Led Internet department in complete rebuild of hometownannapolis.com and launched in 2007. Site won Maryland, Delaware and District of Columbia Press Association award for 1st place in general Web site excellence (2007) for circ. 75,000 or less.
Assisted in integrating online strategies with traditional print advertising departments of the paper. Led development of innovative content strategies increasing user interaction towards web2.0.
Attended N2 / subscribed to NAA Newspaper Next methodology for reinventing newspapers. Member of (MDDC) New Media committee and worked with Landmark Communications (parent company) on development of company-wide real estate and search marketing strategy.
Gained more committed user-base with significantly increased page traffic and increasing '07 online revenue significantly over '06.
(Automotive industry)
October 2004 — December 2005 (1 year 3 months)
Developed and led online online marketing strategy of powersports company.
Helped reposition dealership online as a volume discount dealer of Motorcycles and ATV's in a national market. Tools used were organic SEO with a new site, SEM (Google AdWords targeted campaigns) and strong regional print rebranding of dealership in traders. Efforts increased sales volume over 50% and increased active market from 4-state region to over 15 states and 2 foreign countries within 12 months.
(Internet industry)
November 1995 — May 1998 (2 years 7 months)
Helped start and manage one of East Tennessee’s first Internet Web development and marketing companies. Launched sites for regional businesses, auto and tractor dealerships and other early-adopters in the Internet marketplace. Was a consultant in helping WIVK and Knoxville News Sentinel in their first Web launch.
Masters , Journalism , 2008 — 2009
I have begun a Masters of Professional Studies at Georgetown University in the fields of journalism and public relations. The classes I have taken so far are Video Production, taught by National Emmy award-winning NBC news producer Estel Dillon; and Social Media and the Digital Disruption, taught by Garret Graff, Editor-at-Large at Washingtonian magazine. He is also the author of 'The First Campaign,' was Howard Dean's first webmaster and the first blogger permitted in the White House press corps.
German Literature / Literary Criticism - Graduate school 1984 — 1987
BA , German, religious studies
Online communities, social networking, online community-building, online marketing and selling, blogging, marketing, entrepreneurs, small-business development, publishing, photography and videography, new media, traditional media, international groups, Germany, Russia, Brazil.
University of Tennessee - Graduated With High Honors, Deans Student Advisory Council, Phi Kappa Phi Honor Fraternity; High School - National Council of Teachers of English contest runner-up for Tennessee,High School - National Merit Scholarship Letter of Commendation