Alan Eason

Current

• Internet Marketing Manager at Nutramax Laboratories, Inc.
• Online Marketing Consultant at AE Communications (Sole Proprietorship)

Past

• Internet Director at Capital Gazette Communications
• Marketing Director at Ritchie Powersports
• Chief Operating Officer at Personal Communication Systems

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Education

• Georgetown University
• University of Tennessee-Knoxville
• University of Tennessee-Knoxville

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Recommended

7 people have recommended Alan

Connections

88 connections

Industry

Internet

Websites

• My search-marketing site
• Blog - The business of Life
• Looking for Annapolis -new url

Alan Eason’s Summary

Internet developer and marketer since 1995.

Alan Eason’s Specialties:

Internet Marketing, Search Marketing and Search Optimization, online media development, new media production and management.

Alan Eason’s Experience

• Internet Marketing Manager

  Nutramax Laboratories, Inc.

  (Privately Held; 201-500 employees; Pharmaceuticals industry)

  May 2008 — Present (8 months)

  I have joined one of the nation's most impressive companies to help develop the Web presence and digital marketing department for Nutramax Labs, in Edgewood, MD. Nutramax Laboratories is the company that brought Glucosamine Chondroitin to the public and remains a leading innovator in the nutracutical industry.

• Online Marketing Consultant

  AE Communications (Sole Proprietorship)

  (Sole Proprietorship; Myself Only; Internet industry)

  March 1998 — Present (10 years 10 months)

  Assisting clients in developing online marketing strategies, SEO/SEM marketing campaigns and optimization processes, and e-commerce solutions. Specialize in Relationship Marketing campaigns (DM and online) and Web site traffic-building.

• Internet Director

  Capital Gazette Communications

  (Newspapers industry)

  March 2006 — April 2008 (2 years 2 months)

  Built Internet department of daily newspaper (45,000 circ.) from 2 to a staff of 8, including online marketing and technical/development personnel.
  
  Led Internet department in complete rebuild of hometownannapolis.com and launched in 2007. Site won Maryland, Delaware and District of Columbia Press Association award for 1st place in general Web site excellence (2007) for circ. 75,000 or less.
  
  Assisted in integrating online strategies with traditional print advertising departments of the paper. Led development of innovative content strategies increasing user interaction towards web2.0.
  
  Attended N2 / subscribed to NAA Newspaper Next methodology for reinventing newspapers. Member of (MDDC) New Media committee and worked with Landmark Communications (parent company) on development of company-wide real estate and search marketing strategy.
  
  Gained more committed user-base with significantly increased page traffic and increasing '07 online revenue 230% over '06.

• Marketing Director

  Ritchie Powersports

  (Privately Held; 11-50 employees; Automotive industry)

  October 2004 — December 2005 (1 year 3 months)

  Developed and led online online marketing strategy of powersports company. Managed other media campaigns for several dealerships, as well as multiple online campaigns for parent company (Ritchie Tractor Company).
  
  When faced with severe regional price discount competition, successfully repositioned dealership online as a volume discount dealer of Motorcycles and ATV's in a national market. Tools used were organic SEO with a new site, SEM (Google AdWords targeted campaigns) and strong regional print rebranding of dealership in traders. Efforts increased sales volume over 50% and increased active market from 4-state region to over 15 states and 2 foreign countries within 12 months.

• Chief Operating Officer

  Personal Communication Systems

  (Privately Held; 1-10 employees; Internet industry)

  November 1995 — May 1998 (2 years 7 months)

  Developed company as one of East Tennessee’s first Internet Web development and marketing companies. Launched sites for regional radio stations, auto dealerships and other early-adopter businesses in the Internet marketplace. Was a consultant in helping Knoxville News Sentinel in their first Web launch.

Alan Eason’s Education

• Georgetown University

  Masters, Journalism, 2008 — 2009 (expected)

  I have begun a Masters of Professional Studies at Georgetown University in the fields of journalism and public relations. The classes I have taken so far are Video Production, taught by National Emmy award-winning NBC news producer Estel Dillon; and Social Media and the Digital Disruption, taught by Garret Graff, Editor-at-Large at Washingtonian magazine. He is also the author of 'The First Campaign,' was Howard Dean's first webmaster and the first blogger permitted in the White House press corps.

• University of Tennessee-Knoxville

  German Literature / Literary Criticism - Graduate school 1984 — 1987

  Activities and Societies:

  Taught German to undergraduates as GTA for two years.

• University of Tennessee-Knoxville

  BA, German, religious studies

  Activities and Societies:

  Phi Kappa Phi Honor society
  Delta Phi Alpha honor society
  Dean's Student Advisory Council

Additional Information

Alan Eason’s Websites:

• My search-marketing site
• Blog - The business of Life
• Looking for Annapolis -new url

Alan Eason’s Interests:

Online communities, social networking, online community-building, online marketing and selling, blogging, marketing, entrepreneurs, small-business development, publishing, photography and videography, new media, traditional media, international groups, Germany, Russia, Brazil.

Alan Eason’s Groups:

•    Online News Association
•    Executive Suite
•    TechSoup NetSquared
•    LinkedSEO
•    Content Management Professionals
•    On Startups - The Community For Entrepreneurs
•    Christian Professionals
•    Online marketing
•    Search Engine Strategies Conference & Expo
•    eMarketing Association Network
•    E-Commerce Network
•    Friends of Scouting
•    Revedia Group - Sr. Level Interactive Digital Media Professionals Only.
•    Marketing 2.0 Technology (Over 2000+ Members)
•    E-Commerce Solutions
•    Social Media Today
•    Techmuch.com; your daily tech-news presents; "Online Advertising"
•    Georgetown PR/Corporate Communications
•    Subcontractor and Outsourcing Network
•    Newspaper Professionals Network
•    Web Leaders Mastermind
•    4th Annual New Media Expo 2008

Alan Eason’s Honors:

University of Tennessee - Graduated With High Honors, Deans Student Advisory Council, Phi Kappa Phi Honor Fraternity; High School - National Council of Teachers of English contest runner-up for Tennessee,High School - National Merit Scholarship Letter of Commendation

Alan Eason’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch