Anna Maria Altamura

Current

• Worldwide Marketing and Communication Director at Missoni S.p.A.

Past

• Strategy and Business development director at RMG Connect
• Head of integrated marketing and communication strategies at ARC (Leo Burnett Group)
• Teacher in E-Project Management at Istud - Istituto di Studi Direzionali Cattolica - Milan

• Project Manager at B Human - Web Agency - Milan
• Content Community Manager at KipNip - virtual community about strategic marketing - Milan
• Web Marketing e Communication Manager at MKtg ICC – Strategic consulting for web marketing - Milan
• Web Marketing e Communication Manager at Airbook - The Network of the book (Publishing Infostrada Agency) – Ivrea (TO)

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Education

• World Business Forum - Milano
• EF School in Cambridge
• Teambuilder - Milan

• Connor Language
• Scotwork International Network
• Teambuilder - Milan
• Il Sole24Ore - Milan
• School of JOURNALISM AND AUDIO-VISUAL TECHNIQUES - Rome
• Istituto di Studi economici e sociali di Salerno e SDOA for a marketing form
• CINEMATOGRAPHIC SCREENPLAY SCHOOL – U. Pirro e U. Marino
• CREATIVE WRITING SCHOOL - Andrea Camilleri - Rome
• SCHOOL OF SCREENPLAY OF THE STRIP CARTOON – Dal Prà e V.nzo Mollica
• Università degli Studi di Bari

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Recommended

13 people have recommended Anna Maria

Connections

500+ connections

Industry

Apparel & Fashion

Anna Maria Altamura’s Summary

I am currently employed as a Worldwide Marketing and Communication Director at Missoni S.p.A.

Working in this company has offered me the chance to capitalize on my experience acquired over the years in creative agencies and marketing-strategic consulting firms. There I learned that only a clear goal-oriented approach and a proper process management are the keys to achieve success through business and creative strategies in themselves valid.

Strategic approach, notable creativity, process management, marketing-communication and budgeting skills, management of resources as well as of complex and critical situations allowed me to achieve remarkable results: brand repositioning, changes in the brand image perception, customer base enlargement, (quality and quantity-oriented) business goals, database building, strengthening of existing relations with current customers, value-added strategic partnerships, promotion of a new marketing and integrated communication culture.

Anna Maria Altamura’s Specialties:

Excellent leadership in team and client management. Superior capacity in written/verbal communication, presentation and persuasion. Enterprising spirit. I build lasting relations able to produce business. Inclined to understand the human psychology

Anna Maria Altamura’s Experience

• Worldwide Marketing and Communication Director

  Missoni S.p.A.

  (Marketing and Advertising industry)

  September 2008 — Present (1 year 5 months)

  - From positioning to strategy, from setting goals to the marketing plan, from the concept to the communication plan.
  - Budgeting
  - Marketing and communication plan (online and offline)
  - Worldwide management of new boutique openings
  - Coordination of licenses and supervision of their communication activity, both online and offline (shootings, invitations, events, press releases …)
  - Selection of and relation management with:
  o PR agencies, creative directors and photographers, suppliers and partners, human resources
  - Research and agreements for co-marketing, co-branding and licensing activities
  - Guidelines and sale support (marketing and communication-wise)
  - Collaboration with fashion and merchandising department for collection briefings and to conceive new product lines
  - Database building and CRM strategy
  - Relations with press and publishers
  
  - In particular, for brand image (including licenses): definition of strategic and creative concepts, their goals and implementation whenever the brand has to deal with external relations:
  corporate identity, corporate and product communication, fashion shows (from the briefing to the concept, from the location to the staging phase, from the press release to the gifts…), events (openings, celebrations, press conferences, co-marketing, special sales, online events…), PR activities, copy writing, press releases …, media plan, offline and online advertising campaigns, direct mail and direct emailing, celebrities selection, models selection, point of sale design, corporate website, intranet, extranet,
  
  - introduction and spreading of a marketing and integrated communication culture
  - identification of process integration in the functions
  
  - licenses handled: Missoni first line, M Missoni (bridge line), Missoni Home, Hotel Missoni, Missoni eyewear, Missoni shoes, Missoni tablewear, Missoni umbrellas, Missoni parfume, Missoni carpets, Missoni silk …

• Strategy and Business development director

  RMG Connect

  (Public Company; WPPGY; Marketing and Advertising industry)

  June 2007 — September 2008 (1 year 4 months)

  http://www.youmark.it/company.php?id=167&view=profile
  
  Strategy, crm program, direct marketing, promotional marketing (included guerrilla, ambient), interactive marketing (web communication, web advertising, viral marketing, web game, dem, mobile marketing), database, management.

• Head of integrated marketing and communication strategies

  ARC (Leo Burnett Group)

  (Privately Held; 201-500 employees; Information Technology and Services industry)

  June 2002 — August 2007 (5 years 3 months)

  Start up and Direction of the new interactive division. Development and implementation of integrated Marketing&communication strategies. Client Management. Negotiation. Personal budgetary responsibility. Management of the critical states. Business Development. Internal and external process. Suppliers’ selection and Partnership
  
  Client: Albacom, Ariston, Artemide, AstraZeneca, Banca Primavera, BenQ, Breil, Bocconi, CTS, De cecco, Domina Hotel, Generali, Haier, Kellogs, Ichnusa, La Fonte SPA, McDonald’s, Nintendo, Novartis, Pierre Fabre, Poste italiane, Procter&Gamble, Relais sul lago, Regione Piemonte, San Paolo IMI, Telecom.
  
  AWARDS:
  2003: Integrated communication and Promotion: McDonald’s – Disney
  2005: “Freccia d’oro”: Gold award won by “integrated marketing and communication campaigns” and Silver Award won by web site: Brand “Swiffer” (Procter&Gamble)
  2006: “WebChallenge 2006”: “The best and appealing creative Claim" "Hi-Style Line”.

• Teacher in E-Project Management

  Istud - Istituto di Studi Direzionali Cattolica - Milan

  (Educational Institution; Higher Education industry)

  2002 — 2002 (less than a year)

  Formation Course: tools and techniques to manage the web project

• Project Manager

  B Human - Web Agency - Milan

  (Privately Held; 11-50 employees; Internet industry)

  February 2001 — January 2002 (1 year )

  Strategy, definition of general aims and economies, supervision, managing of customer relations and of the critical states, resource management (time, costs, people)
  Customers: Area Banca, Cucina Italiana, Travelonline etc

• Content Community Manager

  KipNip - virtual community about strategic marketing - Milan

  (Privately Held; 1-10 employees; Marketing and Advertising industry)

  May 2000 — July 2001 (1 year 3 months)

  Production of the contents and partnership with other companies
  Animation/moderation of the list of discussion

• Web Marketing e Communication Manager

  MKtg ICC – Strategic consulting for web marketing - Milan

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  January 2000 — February 2001 (1 year 2 months)

  Strategy, Supervision, managing of customer relations, project team coordination
  Customers: Comdirect Bank, Databank etc

• Web Marketing e Communication Manager

  Airbook - The Network of the book (Publishing Infostrada Agency) – Ivrea (TO)

  (Privately Held; 1-10 employees; Marketing and Advertising industry)

  1998 — 2000 (2 years )

  Marketing and communication Plan
  Author, promoter (and speaker in Conventions) of online and off line events bound to the world of publishing, banking, literature and cinematography.
  Interviews with famous personalities.
  "A fable for the children of the Kosovo”. Online project with the sponsorship of Unicef.

Anna Maria Altamura’s Education

• World Business Forum - Milano

  Economics, Strategy, Management 2009 — 2009

• EF School in Cambridge

  English 2008 — 2008

  Activities and Societies:

  English language - 7 weeks
  july-august 2008

• Teambuilder - Milan

  Strong Integration 2006 — 2006

• Connor Language

  English Course 2005 — 2005

• Scotwork International Network

  Formation Course: “Negotiating is the lubrificant of business life” by John McMillan 2005 — 2005

• Teambuilder - Milan

  Corporate Orchestra , Formation Course , 2005 — 2005

• Il Sole24Ore - Milan

  Formation Course , “E-Project Management: tools and techniques to manage the web project” , 2001 — 2001

• School of JOURNALISM AND AUDIO-VISUAL TECHNIQUES - Rome

  School , “Television journalism, printed media, new languages for journalism” , 1999 — 2001

• Istituto di Studi economici e sociali di Salerno e SDOA for a marketing form

  Master , Economia, Sviluppo e Istituzioni , 1999 — 2000

  I have won the scholarship

  Activities and Societies:

  Business Game

• CINEMATOGRAPHIC SCREENPLAY SCHOOL – U. Pirro e U. Marino

  School , 1998 — 1998

  7 months

• CREATIVE WRITING SCHOOL - Andrea Camilleri - Rome

  School , 1998 — 1998

  7 months

• SCHOOL OF SCREENPLAY OF THE STRIP CARTOON – Dal Prà e V.nzo Mollica

  School , 1998 — 1998

  7 months

• Università degli Studi di Bari

  Laurea , Giurisprudenza

Additional Information

Anna Maria Altamura’s Interests:

I love reading, creative writing, classical music, horse riding, raising bonsai

Anna Maria Altamura’s Groups:

Milan In, Assocomunicazione

•    Luxury & Lifestyle Professionals
•    JWT
•    Fashion Marketing & Digital Media Group (FMG): A Meeting Place for Fashion & Marketing Professionals
•    Alumni Università degli Studi di Bari
•    Digital Signage Italia
•    Luxury Interactive NY & Global
•    MOGAME
•    Art & Fashion
•    Italian network for marketing, sales and communication by ADICO
•    BNIP - Best Niche Italian Products - MADE IN ITALY
•    The Luxury Network Italia
•    FORUM DELLA COMUNICAZIONE DIGITALE

Anna Maria Altamura’s Honors:

“Freccia d’oro”
- Gold award won by “integrated marketing and communication campaigns” for Swiffer of Procter&Gamble
- Silver award won by web site of “Swiffer” (Procter&Gamble)

Anna Maria Altamura’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch