Anna Barcelos

Current

Director, Marketing Strategy & Analytics at Mercury

Past

Marketing Consultant at ALB MarCom
Director of Marketing and Business Development at Business Link International/OpenBOX Technologies
Director, Marketing and Bus. Dev. at BLI Messaging

Marketing Consultant at TalkTrain
Marketing Consultant at Norgren Systems
MarCom Manager at TekCel Inc. (now Hamilton)
Marketing Consultant at Eastern Edge Inc.
MarCom Manager at Arconium
Marketing Coordinator at Invincible Technologies

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6 more...

Education

Bryant University

Recommended

10 people have recommended Anna

Connections

235 connections

Industry

Marketing and Advertising

Websites

My Company

Anna Barcelos’s Summary

14 years of marketing experience in B2B and B2C, primarily in strategy and communications, in high tech and pharma/biotech industries. Broad-based marketing experience; both traditional and on-line. Strong relationship builder and networker. Current business development responsibilties have been added to experience.

Anna Barcelos’s Specialties:

Lead generation programs
Corporate communications
On-line marketing
Email marketing
SEO
Public relations
Event management
Product Management
Business Development
Branding and Identity
Consumer brands

Anna Barcelos’s Experience

Director, Marketing Strategy & Analytics

Mercury

(Privately Held; Marketing and Advertising industry)

June 2009 — Present (6 months)

Responsible for leveraging clients' data and analytics information for better insight and deeper relationships with their customers.
Marketing Consultant

ALB MarCom

(Marketing and Advertising industry)

January 2009 — June 2009 (6 months)

Currently marketing freelancer.
Director of Marketing and Business Development

Business Link International/OpenBOX Technologies

(Marketing and Advertising industry)

June 2004 — January 2009 (4 years 8 months)

Director of Marketing & Busienss Development responsible for account development along with corporate and product positioning and all lead generation initiatives.
Director, Marketing and Bus. Dev.

BLI Messaging

(Computer Software industry)

2004 — January 2009 (5 years )
Marketing Consultant

TalkTrain

(Computer Software industry)

2008 — 2008 (less than a year)
Marketing Consultant

Norgren Systems

(Public Company; 51-200 employees; Biotechnology industry)

2005 — 2006 (1 year )

Launched successful marketing strategy to build awareness including PR, web, events and sales support materials.
MarCom Manager

TekCel Inc. (now Hamilton)

(Privately Held; 51-200 employees; Biotechnology industry)

November 2001 — June 2004 (2 years 8 months)

Responsible for establishing and implementing marketing strategy for pharma/biotech equipment start up making it leading company in industry.
Marketing Consultant

Eastern Edge Inc.

(Privately Held; 1-10 employees; Computer Software industry)

January 2000 — October 2001 (1 year 10 months)

Responsible for marketing strategy and implementation to gain exposure in the industry. Co-founded e-Trax, Inc. a provider of employee training tracking software that was later purchased by Circumference Technology Services Inc.
MarCom Manager

Arconium

(Public Company; 201-500 employees; Electrical/Electronic Manufacturing industry)

1998 — 2000 (2 years )

MarCom Manager for division of Cookson Group, plc - Arconium. Responsible for all marketing communications initiatives.
Marketing Coordinator

Invincible Technologies

(Computer Software industry)

1996 — 1998 (2 years )