Ankit Saxena

Current

Digital Media and Advertising Strategist at Interactive Avenues

Past

Digital Media and Advertising Strategist at Phonethics
Vice President - Media at WATMedia Pvt. Ltd
Head of Content, Communication and Structure at WATMedia

4 more...

Recommended

1 person has recommended Ankit

Connections

180 connections

Industry

Online Media

Websites

Ankit Saxena’s Summary

Making a great product is only half the battle won. I help big companies win the other half. I help them reach the target audience for their products. As the digital media and advertising professional, I devise strategies that lets the companies 'talk' to their most valuable assets - (prospective) customers.

Some examples:

- when Virgin Mobile wanted to launch in India, I helped them reach the right kind of audience. In what was perhaps the first ever use of Twitter by a mass product in India, the brand message "Think Hatke" was delivered to thousands of people. The campaign included generating around 1 lakh+ clicks on the brands ads on Youtube creating a strong brand awareness. A mini-contest assured audience participation.

-When Adlabs decided to make India's most expensive sci-fi film ever - they sought my help to reach the relevant audience and create a buzz in the online sphere.

-When Microsoft decided they wanted to re-claim their lost postition in the on-going browser war, I designed a campaign for them that got them an astounding 50,000 click every month on the product website , along with hundreds of comments and conversations around the product. I helped them deliver their message to the people who mattered - users and developers.

-Mahindra & Mahindra asked me on how to better connect with the online population. The result of my consultancy was the corporate blog of Mahindra & Mahindra. The first by a major automotive company in India.

Other brands that I helped are - Cadbury, Indian Premier League, Nokia and even Shah Rukh Khan.

'An aspiring filmmaker' is how I'd like to describe myself. 'A proficient Internet advertising professional' is how the market defines me. Not much of a difference if you consider both rely on the same basic element to make an impact - engaging story telling.

Engineer. Marketer. Advertising guy. Film maker. I am all of this.

Ankit Saxena’s Specialties:

Feature Consulting.
Facebook App development
Online digital marketing.
Social media Optimization.
Designing and execution the digital marketing plans.
Creating buzz online by initiating discussions on forums, blogs, microblogging ( Twitter) and social networking sites.
Managing online reputation of brands.
Bring traffic to the brand-related website and create curiosity in the end reader.
Create “copies” for brand communication in the online world.
Client management and interaction.

Ankit Saxena’s Experience

Digital Media and Advertising Strategist

Interactive Avenues

(Privately Held; Marketing and Advertising industry)

October 2009 — Present (2 months)

Helped set up a social media department at Interactive Avenues. Lead the department to create digital media strategies for various clients. Took care of complete strategizing, business development and execution of the digital media plans