Anita Yuen

Current

• Group Product Marketing Manager at Google

Past

• Senior Product Planner at Windows Live/MSN Search, Microsoft
• Product Marketing Manager at Good Technology
• Senior Product Manager at EarthLink, Inc. (Acquired OmniSky)

• Product Manager at OmniSky Corporation (Acquired by EarthLink)
• Senior Consultant at Stockamp & Associates, Inc.

see less...

2 more...

Education

• Haas School of Business, UC Berkeley
• Stanford University

Connections

234 connections

Industry

Internet

Anita Yuen’s Summary

Product management and marketing experience in the following sectors: Search, Wireless Internet, Mobile devices

Anita Yuen’s Specialties:

Product management, Product planning, Product strategy, Product marketing

Anita Yuen’s Experience

• Group Product Marketing Manager

  Google

  (Public Company; 10,001 or more employees; GOOG; Internet industry)

  June 2006 — Present (2 years 7 months)

• Senior Product Planner

  Windows Live/MSN Search, Microsoft

  (Public Company; 10,001 or more employees; MSFT; Computer Software industry)

  July 2004 — June 2006 (2 years)

  Product strategy and planning

• Product Marketing Manager

  Good Technology

  (Privately Held; 51-200 employees; Computer Software industry)

  May 2003 — August 2003 (4 months)

  · Enabled targeted vertical sales approach by performing segmentation analysis and developing prospect list. Created corresponding sales presentations and provided marketing program recommendations.
  · Defined product requirements for provisioning process to penetrate new sales channels

• Senior Product Manager

  EarthLink, Inc. (Acquired OmniSky)

  (Public Company; 1001-5000 employees; ELNK; Internet industry)

  January 2002 — June 2002 (6 months)

  · Launched EarthLink’s first wireless solution for Palm OS and Pocket PC-based devices.
  · Defined requirements for product strategy, feature set, and functionality for wireless messaging and mail services.
  · Managed internal product team, working closely with user interface team, engineers, and quality assurance.

• Product Manager

  OmniSky Corporation (Acquired by EarthLink)

  (Public Company; 201-500 employees; Computer Software industry)

  May 2000 — January 2002 (1 year 9 months)

  · Defined, managed, and launched mobile wireless solutions for four different customer segments (consumer, private label, enterprise, ASP). Defined marketing and product requirements. Worked closely with user interface team, local and international-based engineers, marketing team, external vendors, and partners. Developed launch schedule and directed internal cross-functional and product teams to ensure successful launch.
  · Launched products that accounted for over 80% of OmniSky’s subscriber base. Products included Palm OS and PC-based solutions across multiple wireless networks.
  · Defined and launched products for wireless carriers, Internet service providers, computer hardware companies, and self label·
  · Defined and launched products for both online and retail channels.
  · Defined and managed user experience for Web-based proprietary provisioning system for setting up customer accounts.

• Senior Consultant

  Stockamp & Associates, Inc.

  (Privately Held; 201-500 employees; Management Consulting industry)

  August 1997 — April 2000 (2 years 9 months)

  · Developed and implemented critical work flow processes, management tools, and company methodology in multi-million dollar institutions to generate operational efficiency and financial statement improvements.
  · Developed specifications for new proprietary software, staff work tools, and executive reporting package.
  · Managed client personnel up to 25 people.

Anita Yuen’s Education

• Haas School of Business, UC Berkeley

  MBA, Management of Technology, Entrepreneurship, August 2002 — May 2004

  Activities and Societies:

  Focus on Management of Technology and Entrepreneurship
  Distinction: Mayfield Fellow for technology and entrepreneurial leadership
  Leadership: Conference Co-Chair, 2003 Leading Edge Technology Conference; Panel Chair, 2003 Women in Leadership Conference

• Stanford University

  AB, Economics, Minor in Biological Sciences, September 1993 — June 1997