LinkedInAnita Madeira

Anita Madeira

writer/beauty director

New York, New York
Marketing and Advertising
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anita madeira has spent much of her advertising career creating & directing television commercials that communicate woman-to-woman.

as the independent creative design force behind avon she brought new relevance to one of the world's most beloved beauty brands, the 'let's talk' campaign helped elevate stock to all time highs.

adept at beauty, still-life, celebrity, lifestyle & real people, this multi-talented writer/director streamlines the creative process - energetically solving marketing problems, providing a "hotline" from client to auteur.

"everyone's afraid of doing something the boss might not like -- why not just talk to the boss?"
says madeira with a laugh... why ever not?

client list includes:

aveeno, avon, bally's, bayer, big apple circus, beiersdorf/nivea, clairol, clinique, cover girl, christian dior, diane von furstenberg, discover card, escada, estée lauder, ethan allen, frito-lay, fruit of the loom, general foods, grey entertainment, johnson & johnson, kraft, lacoste, levi's, lifetime channel, l'oreal, macy's/federated, movado, MTV, natori, newsweek, origins, pantene, partnership for a drug-free america, playtex, pottery barn, prescriptives, proctor & gamble, radio city music hall, ralph lauren, revlon, sears, sony music, springs global, unilever, VH1, warnaco, world's fair...


  • commercial film director
  • creative director
  • writer
  • new product development
  • cosmetics
  • Skin Care
  • advertising
  • beauty
  • photography
  • fine art
  • Post Production
  • editing
  • voice-over
  • Branding & Identity
  • Creative Strategy
  • Graphic Design
  • New Client Acquisitions
  • film production
  • Editing
  • Cosmetics
  • Product Development
  • Advertising
  • Photography
  • Beauty Industry
  • Public Relations
  • Marketing
  • Film
  • Television
  • Entertainment
  • Art
  • Strategy
  • Brand Management
  • Commercials
  • Brand Development
  • Photo Shoots
  • Fashion
  • Editorial
  • Digital Media
  • Radio
  • Celebrity
  • Integrated Marketing
  • CRM
  • Content Strategy
  • Copywriting
  • Digital Strategy
  • Film Production
  • See 31+  See less

Honors & Awards

directorial debut, "pink instrument", a :60 promo for MTV, received a bronze at the ny film festival.

other awards include:
clios, andy, effies, one show (silver & gold), stephan kelly, latin advertising awards, new york film festival, monitor awards, BDA int'l (silver)

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