Anish Shah

Current

Brand Strategist | Brand Manager | Creative Brand Management from the VCU Brandcenter (Graduated in at VCU Brandcenter

Past

Consumer Marketing Intern at Hamilton Beach Brands Inc.
Account Management - Executive at Draftfcb
New Business Development Intern at Sportz interactive

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Education

Virginia Commonwealth University
GITAM Institue of Foreign Trade
Welingkar's Institue of Management

University of Mumbai
Sanjeewan Vidyalaya

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2 more...

Recommended

11 people have recommended Anish

Connections

200 connections

Industry

Marketing and Advertising

Websites

Anish Shah’s Summary

Its always a NAME game and my gambit involves creative & strategic integrity. The ballistic world of brand management has carved out an effective and efficient individual in me. With innate resourcefulness and pragmatic innovative solutions, I bring along with me plenty of optimism & excitement for any project in hand!"

Through my imaginative & unrestricted nature I seek to spread optimism all around by delivering an enticing & consistent brand experience to the consumers. With passion to deliver engaging communication , I am always in pursuit of exploring & making the best use of evolving medium over and above the traditional medium.

Anish Shah’s Specialties:

Cross–functional collaboration
Qualitative & quantitative research design & analysis
Creative Thinking
Comprehensive brand strategy
Insights-mining
Media planning & analysis
Social Media Integration
Vendor Management
Entrepreneurial skills honed through freelancing
Project Management & operations streamlining
International marketing
Thoughtful and engaging presentations
Photoshop, Illustrator, Indesign, Final Cut Pro.

Anish Shah’s Experience

Brand Strategist | Brand Manager | Creative Brand Management from the VCU Brandcenter (Graduated in

VCU Brandcenter

(Marketing and Advertising industry)

August 2007 — Present (2 years 4 months)
Consumer Marketing Intern

Hamilton Beach Brands Inc.

(Public Company; Consumer Goods industry)

January 2009 — May 2009 (5 months)

Conducted a thorough study of consumer & brand behavior to arrive at unique touch points to connect & engage with the consumers on traditional and digital platform.
• Executed a comprehensive study of consumer behavior in the Small Kitchen Appliance category
• Conducted a cultural exploration of consumer gifting behavior & digital lifestyle behavior
• Deliver a comprehensive marketing strategy to build customer loyalty & recognition
Account Management - Executive

Draftfcb

(Public Company; ipg; Marketing and Advertising industry)

June 2006 — July 2007 (1 year 2 months)

Collaborated with multi-function divisions in the agency to deliver effective brand solutions that not only sell products, but also add brand value. I was also responsible for project management & operations streamlining for the brands I worked for.

• Designed a ‘Sales-Price Matrix’ to initiate monthly competitive review
• Effectively handled two national brands with combined billing of over Rs.140 million
• Strengthened ties with vendors which saved 15% on print production cost
New Business Development Intern

Sportz interactive

(Marketing and Advertising industry)

April 2005 — June 2005 (3 months)

Worked towards developing innovative brand experience on digital & traditional platform. Focused to develop creative ideas & content to generate additional revenue for the company.
• Authored a proposal to enhance in-store brand experience at McDonald’s
• Proposed creative ideas for Nike Junior Tour
• Implemented unique program for employee performance appraisal

Anish Shah’s Education

Virginia Commonwealth University

2007 — 2009
GITAM Institue of Foreign Trade

MBA , International Business, concentration in International Marketing , 2004 — 2006
Welingkar's Institue of Management

DMM , Marketing Management , 2003 — 2004
University of Mumbai

BMM , Mass Media, specialization in Advertising , 2001 — 2004
Sanjeewan Vidyalaya

Additional Information

Anish Shah’s Websites:

Anish Shah’s Interests:

Editing memories (photography), Designing innovative , Gadgets, Interior Designing, swimming, exploring different streets, Skateboarding (working on it), attracted by international cuisine New Media Technology excites me to the core.