Anil Kumar Singh

Current

Associate Director - SEO at Interactive Avenues

Past

Senior Manager Search (SEO) at Interactive Avenues
Manager - Search (SEO) at Interactive Avenues Marketing Solutions Pvt. Ltd
Sr. Search Engine Optimizer (SEO) at Integrated System Management Inc.

Sr. Search Engine Optimizer (SEO) at TCMS Inc.
Search Engine Optimizer (SEO) at Mellcon Engineers Pvt. Ltd
Web Programmer at Siliconuniv.com (Sole Proprietorship)

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Education

Maharshi Dayanand University

Recommended

3 people have recommended Anil Kumar

Connections

500+ connections

Industry

Online Media

Websites

Anil Kumar Singh’s Summary

Over the past 8+ years, I've developed sites for clients in marketing, manufacturing, and consumer industries. I've focused primarily on web statistics; SEO site analysis; and developing client management tools.

I worked with our company’s campaign managers to communicate to the clients our SEO strategies and techniques specific to each site. I performed each client’s pre-SEO analysis to map out the strategy, and then followed up with post-optimization web statistics to measure the results.

Strong understanding of Internet business and ecommerce; Ability to multi-task and manage time effectively; excellent planning and organizational skills

Anil Kumar Singh’s Specialties:

• SEO analysis of client’s web site
• search engine optimization (SEO) strategies
• analysis of client's top keywords
• strategic search engine submissions
• submissions to regional and industry specific directories
• submission tracking
• advanced web statistics
• search engine results tracking
• Web Analytics
•Solid understanding of content management systems and knowledge of HTML, JavaScript and CSS
•SMO
•ORM

Anil Kumar Singh’s Experience

Associate Director - SEO

Interactive Avenues

(Privately Held; Marketing and Advertising industry)

April 2008 — Present (1 year 8 months)

•Define SEO requirements in a product management capacity by recommending site enhancements that maximize ROI and increase rank of natural search result listings.

•Manage deliverable, reporting, strategy implementation and all direct communications with clients.

•Set up a process to continuously educate internal teams on SEO best and emerging optimization techniques.

•Contribute to Global SEO projects and initiatives.

*To ensure effective maintenance and delivery of our client’s search engine optimisation campaigns, and to maintain our reputation for delivery excellence.

*Works in collaboration with the New Business, Account Development, Implementation, and Operations teams to help develop, integrate and deliver the SEO services.

*Attending sales meetings where directed in order to provide insightful analysis of opportunities for providing excellent service.
Senior Manager Search (SEO)

Interactive Avenues

(Privately Held; 51-200 employees; Marketing and Advertising industry)

April 2007 — March 2008 (1 year )

•Creating SEO strategy to increase organic traffic and rankings.

•Optimizing site architecture, optimizing URL rewrites and developing alternate directories.

•Work on landing page redesign projects to ensure that SEO’d pages is not only maximizing traffic but also the page conversion.

•Analyze and translate quantitative and qualitative data from web analytics tool into an actionable SEO plan.

•Research and develop SEO best practices to identify new market opportunities and maximize traffic growth and identify a robust SEO keyword list.

•Leverage web 2.0, social networking, user generated content and PR releases to drive qualified traffic.

•Manage deliverables, reporting, strategy implementation and all direct communications with clients.

•Manage new SEO initiatives for Google beta programs such as, mash ups for Google maps, Google co-op, plug-ins for Google desktop, widgets and other incremental SEO opportunities.
Manager - Search (SEO)

Interactive Avenues Marketing Solutions Pvt. Ltd

(Public Company; 51-200 employees; Online Media industry)

July 2006 — March 2007 (9 months)

• Manage SEO team by proactively identifying opportunities that increase traffic and revenue through SEO.

•Establish and maintain project management processes to manage multiple SEO projects at one time

• Manage all direct communications with clients, including campaign expectations, setup and execution, & deliverables and reporting.

• Assist in presentations and business development efforts with strategic thinking, research and analysis

• Oversee SEO work, page construction, site architecture, content, keyword research and SEO copywriting.

• Review market and industry research to provide industry updates, market scans and client reports.

• Optimize various site elements, including site structure, link popularity and copywriting

•Collaborate with Client Services and marketing departments to feed SEO -specific findings into broader online media strategy

•Work with cross functional departments to develop and track all details of SEO initiatives
Sr. Search Engine Optimizer (SEO)

Integrated System Management Inc.

(Privately Held; 51-200 employees; Computer Software industry)

June 2005 — July 2006 (1 year 2 months)

SEO Responsibilities:

•Translate clients' business goals into successful search engine optimization (SEO) strategies

•Perform technical site analysis, competitive/keyword research, and link analysis

•Optimize various site elements, including site structure, link popularity and copywriting

•Develop ongoing customer reports, which yield qualitative and quantitative trends for ongoing SEO efforts

•Establish and maintain project management processes to manage multiple SEO projects at one time

•Examine quickly and clearly algorithmic best practices, opportunities and solutions that are applicable to a site property

•Provide quality web site optimization recommendations, results & client deliverables

•Develop content page templates in HTML for seamless implementation and positive SEO traction
Sr. Search Engine Optimizer (SEO)

TCMS Inc.

(Privately Held; 11-50 employees; Internet industry)

June 2003 — June 2005 (2 years 1 month)

•Manage organic optimization projects from strategy through implementation with no hand-holding.

•Analyze customer Web sites and provide well defined technical and marketing focused strategies for search engine improvement.

•Leverage skills in search engine writing to improve effectiveness of site content.

•Provide guidance and thought leadership to a growing team of passionate Internet marketers.

•Create and deliver written recommendations for SEO performance improvements.

•Manage day-to-day client relationships through face-to-face meetings, frequent conference calls, and presentations.
Search Engine Optimizer (SEO)

Mellcon Engineers Pvt. Ltd

(Privately Held; 51-200 employees; Mechanical or Industrial Engineering industry)

June 2002 — May 2003 (1 year )

•Analyze website architecture, link structure, content, and document optimization recommendations.

•Develop improvements to new and existing sites that result in top page natural search listings.

•Optimize various website components including copy, meta tags, page title/descriptions, internal linking, sitemap, etc.

•Follow proper SEO guidelines with respect to coding and adherence to established copy/keyword standards.

•Research targeted keywords and match up to relevant content pages.

•Monitor overall SEO program success with regard to keyword ranking, indexed pages, backlinks, etc.

•Clearly communicate progress updates to management and provide answers to any questions related to their SEO campaign.

•Perform competitive analysis to help improve future SEO results.

•Maintain knowledge of current SEO practices to develop and recommend new SEO strategies.

•Maintain awareness of various SEO resources and tools.
Web Programmer
Siliconuniv.com (Sole Proprietorship)

(Sole Proprietorship; 11-50 employees; Information Technology and Services industry)

February 2000 — June 2002 (2 years 5 months)

Working as a web programmer and doing to web development for client project

Anil Kumar Singh’s Education

Maharshi Dayanand University

M.Sc , Computer , 1999 — 2001

Additional Information

Anil Kumar Singh’s Websites:

Anil Kumar Singh’s Interests:

Online marketing trends,Online media,Web analytics,Online Marketing,Interactive Media,E-mail Marketing,Online Optimization,Affiliate Marketing, Search Marketing, SEO, SEM, Search Engine Optimization, Web Promotion, SMO, SMP, Social Media Optimization, ORM, Image Management Contact :anilkrsingh1@gmail.com