Mobile Advertising Manager - 3 Mobile
Sydney Area, Australia
Mobile Advertising Manager - 3 Mobile
Sydney Area, Australia
Primary responsibility for the delivery of Hutchison 3G Australia's (3) mobile advertising strategy, advertising sales management and product development.
Broad experience in all aspects of interactive content distribution and monetisation. Direct experience with online and mobile advertising and experience in sales and sales management.
Passionate industry supporter, speaker and active member of AIMIA’s and the Mobile Internet Group. Participant in Mobile Advertising Guidelines, Mobile Traffic Trend Report, Mobile Content Education Campaign and the Export Navigator Program.
Strong knowledge of digital media, mobile, advertising, & telecommunications.markets
Experience in Product Management, Account Management, Business Development, Strategic Business Planning, Relationship building & Sales Management.
(Privately Held; Telecommunications industry)
June 2007 — Present (2 years 2 months)
Primary responsibility for the delivery of Hutchison 3G Australia's (3) mobile advertising strategy, advertising sales management and product development
(Telecommunications industry)
June 2007 — Present (2 years 2 months)
Angus Beattie joined 3 in June 2007 and is responsible for the company’s mobile advertising strategy and delivery.
(Public Company; NWS; Entertainment industry)
July 2006 — May 2007 (11 months)
Built and managed relationships with all Australian telco’s to distribute News Ltd’s local and international content. Increase readserhip for News Limited Australian mastheads and specialist publications,. Created and oversaw deployment of new revenue streams including a mobile advertising platform.
(Public Company; 51-200 employees; HWW; Information Technology and Services industry)
March 2005 — June 2006 (1 year 4 months)
Development of 3rd party mobile content sites and management of HWW's carrier business with all Australian carriers.
(Wireless industry)
October 2004 — March 2005 (6 months)
Air Jockey was a start up joint venture of The Gambit Group, a mobile applications developer and Brand Logic International, a brand communications agency.
Air Jockey was born with the vision of ‘Making Content Wireless.’ Aiming not to be just another mobile marketing company or mobile service provider. The focus was on the development and deployment on specialized services to particular verticals with an emphasis on how the mobile fits as a communications device within the brand strategy.
Deployment of SMS/MMS mobile campaigns and Java/xHTML/WAP sites and applications.
(Public Company; 51-200 employees; Telecommunications industry)
October 2002 — September 2004 (2 years)
LegionONE is the business services unit of Legion Interative, Australia's largest sales promotion agency.
Major focus was the sale of integrated communicaitons solutions (across web, IVR and SMS) , messaging aggregation and desktop messaging products.
(Telecommunications industry)
September 2001 — September 2002 (1 year 1 month)
Development and management of online assets for international telecommunications joint venture. Internet, intranet and extranet development. Project management of technical and marketing copy development for web and print deployed in four Asian lamguages. Project management of internet and extranet projects and management of agency relationships.
(Public Company; 11-50 employees; BMC; Online Media industry)
August 1999 — October 2001 (2 years 3 months)
Account management of Australian and International web publishers advertising inventory. Development of value added and content integration advertising placement. Financial reporting and forecasting and management of team of account managers.
(Marketing and Advertising industry)
1996 — 1999 (3 years)
Business , Marketing, Management , 1994 — 1996
AIMIA Mobile Internet Group
- Mobile advertising sub-commitee
- Export Navigator Project review panel
- Consumer Education Committee - http://www.youcanonamobile.com.au
60sox - www.60sox.org.au - 2bobmob
mEga - www.mEga.com