Ashley Girard

Current

Digital PR Manager at Puma
Volunteer at American Heart Association

Past

Account Executive at SHIFT Communications
Zesiger Athletic Center Staff at MIT
Co Op at Topaz Partners

Co Op at SHIFT Communications

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Education

Northeastern University
Stoneleigh Burnham

Recommended

5 people have recommended Ashley

Connections

275 connections

Industry

Public Relations and Communications

Websites

My Company

Ashley Girard’s Summary

I am an effervescent and hard-working professional interested in the field of public and community relations. I'm a people-person and have a keen eye to attention to detail, multitasking and client relations, all while maintaining my sense of humor. My experiences include working at public relations agencies, as well as sales and marketing with corporate companies. I am a Cum Laude graduate from Northeastern University with a BS in Communications and concentration in Public Communications (minor in Economics).

My personal interests lie within all things fashion, music and travel-related.

I currently work as the Digital PR Manager with PUMA International.

Ashley Girard’s Specialties:

media relations strategy and execution, brand building and positioning, product launches, influencer outreach, social media diva

Ashley Girard’s Experience

Digital PR Manager

Puma

(Public Company; Apparel & Fashion industry)

May 2009 — Present (3 months)
Volunteer

American Heart Association

(Public Relations and Communications industry)

2006 — Present (3 years)

Tedy's Team, Boston Marathon 2009
Boston's Heart Walk- 2006, 2007, 2008
Tufts 10k- 2007, 2008
Boston Go Red Luncheon/Fashion Show- 2008
Account Executive

SHIFT Communications

(Privately Held; Public Relations and Communications industry)

August 2007 — May 2009 (1 year 10 months)

SHIFT Communications is an award-winning, national public relations firm representing B2B and B2C technology brands. SHIFT pioneered the world's first Social Media News Release and Social Media Newsroom, changing PR forever. As an account executive for SHIFT Communications, Girard is responsible for:
• Pitching press release announcements, editorial calendar opportunities and self-developed proactive story ideas to global online media, bloggers and other digital influencers as well as traditional business, technology and trade publications and broadcast outlets
• Writing and editing traditional and social media friendly press releases, media alerts, briefing documents, monthly reports, PR launch plans and quarterly recaps
• As an active member of SHIFT's Social Media Taskforce, Girard provides counsel for agency-wide clients on 2.0 initiatives, researches relevant industry trends and competitor movement and regularly attends career development events
Zesiger Athletic Center Staff

MIT

(Public Relations and Communications industry)

2004 — 2007 (3 years)
Co Op

Topaz Partners

(Public Relations and Communications industry)

July 2005 — December 2005 (6 months)

Topaz serves a growing base of clients across a broad range of technology segments—as well as business-to-business and consumer markets—in regions around the world.
Co Op

SHIFT Communications

(Public Relations and Communications industry)

July 2004 — December 2004 (6 months)

Ashley Girard’s Education

Northeastern University

BS , Communications and Economics , 2002 — 2007

Activities and Societies:

National Society of Collegiate Scholars, Sigma Alpha Lambda Honor Society, Delta Phi Epsilon International Sorority
Stoneleigh Burnham

1999 — 2002