Ashley Girard

Digital PR Manager at Puma

Greater Boston Area

Current
  • Digital PR Manager at Puma
  • Volunteer at American Heart Association
Past
Education
  • Northeastern University
  • Stoneleigh Burnham
Connections
275 connections
Industry
Public Relations and Communications
Websites

Ashley Girard’s Summary

I am an effervescent and hard-working professional interested in the field of public and community relations. I'm a people-person and have a keen eye to attention to detail, multitasking and client relations, all while maintaining my sense of humor. My experiences include working at public relations agencies, as well as sales and marketing with corporate companies. I am a Cum Laude graduate from Northeastern University with a BS in Communications and concentration in Public Communications (minor in Economics).

My personal interests lie within all things fashion, music and travel-related.

I currently work as the Digital PR Manager with PUMA International.

Ashley Girard’s Specialties:

media relations strategy and execution, brand building and positioning, product launches, influencer outreach, social media diva


Ashley Girard’s Experience

  • Digital PR Manager

    Puma

    (Public Company; Apparel & Fashion industry)

    May 2009Present (3 months)

  • Volunteer

    American Heart Association

    (Public Relations and Communications industry)

    2006Present (3 years)

    Tedy's Team, Boston Marathon 2009
    Boston's Heart Walk- 2006, 2007, 2008
    Tufts 10k- 2007, 2008
    Boston Go Red Luncheon/Fashion Show- 2008

  • Account Executive

    SHIFT Communications

    (Privately Held; Public Relations and Communications industry)

    August 2007May 2009 (1 year 10 months)

    SHIFT Communications is an award-winning, national public relations firm representing B2B and B2C technology brands. SHIFT pioneered the world's first Social Media News Release and Social Media Newsroom, changing PR forever. As an account executive for SHIFT Communications, Girard is responsible for:
    • Pitching press release announcements, editorial calendar opportunities and self-developed proactive story ideas to global online media, bloggers and other digital influencers as well as traditional business, technology and trade publications and broadcast outlets
    • Writing and editing traditional and social media friendly press releases, media alerts, briefing documents, monthly reports, PR launch plans and quarterly recaps
    • As an active member of SHIFT's Social Media Taskforce, Girard provides counsel for agency-wide clients on 2.0 initiatives, researches relevant industry trends and competitor movement and regularly attends career development events

  • Zesiger Athletic Center Staff

    MIT

    (Public Relations and Communications industry)

    20042007 (3 years)

  • Co Op

    Topaz Partners

    (Public Relations and Communications industry)

    July 2005December 2005 (6 months)

    Topaz serves a growing base of clients across a broad range of technology segments—as well as business-to-business and consumer markets—in regions around the world.

  • Co Op

    SHIFT Communications

    (Public Relations and Communications industry)

    July 2004December 2004 (6 months)


Ashley Girard’s Education

  • Northeastern University

    BS , Communications and Economics , 20022007

    Activities and Societies:
    National Society of Collegiate Scholars, Sigma Alpha Lambda Honor Society, Delta Phi Epsilon International Sorority
  • Stoneleigh Burnham

    19992002


Additional Information

Ashley Girard’s Websites:

Ashley Girard’s Interests:

Travel, distance running, fashion, bo sox

Ashley Girard’s Groups:

American Heart Association, National Youth Leadership Forum

  •    Mobile Content
  •    Tweeple
  •    Public Relations and Communications Professionals
  •    Northeastern U. Alumni
  •    Marketing & Communication Network
  •    HARO--Help A Reporter Out

Ashley Girard’s Honors:

Cum Laude Graduate, Sigma Alpha Lambda Honor Society, National Society of Collegiate Scholars


Ashley Girard’s Contact Settings

Interested In:

  • new ventures
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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