
Owner, ANGiO
India

Owner, ANGiO
India
An engineer from IT-BHU and alumni of IIM Kozhikode, Sandeep found his core-competence in strategic planning and development of holistic brand communications.
Having worked at Network Limited (Sales & Marketing) and Trikaya Grey Advertising in New Delhi, he moved to Hyderabad as a consultant on assignments for McCann Erickson (A&M), R K Swamy/BBDO, Saatchi & Saatchi, and Percept Advertising, where he was also Creative Director.
In 1996 he co-founded Zezan Global, one of India’s pioneering web-design & services firms, and shortly after, produced a highly successful television serial - Vishnu Mahima - on Gemini TV as a marketing experiment to create audience empathy for a client.
To put his vast experience across communications, consumer behavior & relationships to work for corporate marketing support, he floated The Consultative Network (TCN: www.tcnpl.com) in 1997, which is among India’s first and few integrated marketing and communications companies driven by a radically new management model.
TCN - which operates the ANGiO brand of consulting services - is among India's few specialist brand consulting companies. It operates in the area of brand governance and leverages a network of highly focused associates for servicing brand development and management needs of clients both in India and overseas.
The organization has developed banks of intellectual property in brand scorecards, including brand performance systems and measures to enable creation of customer centricity across multiple brand touchpoints.
Reputed as a Brand Strategist, Sandeep has been President, Rotary Club, and on the management committee of the 8o Clock Club - of new-economy company CEOs. He is a Network 21 mentor, teaches at IIPM, is a guest lecturer at the CAs federation, and at several management institutes and corporates.
Research & Strategic Planning / Design & Corporate Branding / Training & Culture Development for companies, products and individuals
PGCBM , Management , 2002 — 2003
B-Tech , Electrical , 1985 — 1989
Leadership training, empowering, branding, writing
Rotary, Network 21