Affiliate Manager at Snow Consulting
Tampa/St. Petersburg, Florida Area
Affiliate Manager at Snow Consulting
Tampa/St. Petersburg, Florida Area
Affiliate management professional with experience in managing multiple programs through outsourced management at a technology platform provider, with an extensive background in retail client service and management.
I am resourceful and forward thinking. I tend to think in terms of bigger concept and what impact what we do today will have on tomorrow. I'm more than willing to jump in and get my hands dirty with whatever needs to be done, and bring enthusiasm and a high level of effort to the table, eager to put a game plan together and move the ball forward on opportunities.
How and why are important to me. How things work, why we're doing things the way that we do them and how can we make it better, easier, more efficient. I pick up technology quickly and I love learning new things.
Competitive analysis, strategy development and execution, client and affiliate relationship management, service provider team management, some design skills, copy writing and editing, website development, Joomla CRM administration, and extensive knowledge of MyAP v8 & v9 platforms.
(Public Company; 201-500 employees; THK; Internet industry)
August 2006 — May 2008 (1 year 10 months)
Managed team of 6-10 affiliate management professionals in managed client services, expanding to managing full roster of both KB-managed and self-managed programs.
Set business requirements for technical implementations of both customer-specific customizations and company-wide platform development. Identified opportunities in expanding offerings based on customer feedback and platform experience.
(Public Company; Online Media industry)
May 2005 — April 2008 (3 years)
Please see Client Services Director at Kowabunga position listed below; Think Partnership has become Kowabunga.
(Online Media industry)
May 2005 — August 2006 (1 year 4 months)
Developed strategy and executed affiliate marketing programs for sites ranging in size from local niche markets to Fortune 500 corporations. Handled all aspects of program including affiliate recruitment, management and motivation, offer structure and aided in technical setup, testing and ongoing maintenance of KowaBunga MyAP affiliate tracking software.
Created marketing materials including banners and text links, information page and content, consumer landing pages and both affiliate-facing and consumer-facing promotions.
Extended strong analytical skills to determine statistical trends and opportunities in affiliate activity, as well as fraud detection and tracking troubleshooting. Developed requirements for custom programming initiatives and coordinated client setup, execution and testing.
Leveraged nearly 20 years of retail experience to deliver an excellent customer experience through timely and effective communication and anticipation of opportunities and issues.
(Public Company; 10,001 or more employees; Retail industry)
December 2000 — January 2005 (4 years 2 months)
(Privately Held; 201-500 employees; Retail industry)
November 1997 — September 2000 (2 years 11 months)
Responsible for all aspects of textbook departments management at Texas Tech University and Oakland University campuses ranging in size from $1-$3M inventory.
Strategic decision maker for inventory level and new/used book ratios, stock management, stock data integrity, stock display with proper POP materials as well as staffing levels and direct management and training. Effectively rebuilt faculty and student relationships in highly-competitive markets where previous staff had damaged said relationships.
(Public Company; 10,001 or more employees; TOY; Retail industry)
May 1996 — November 1997 (1 year 7 months)
(Privately Held; 11-50 employees; Retail industry)
June 1994 — May 1996 (2 years)
(Privately Held; 5001-10,000 employees; Retail industry)
July 1988 — June 1994 (6 years)
Progressed from part time cashier through textbook manager, building customer service and management skills.
BA, Advertising, 1987 — 1991
New technologies, relationship marketing and new media, photography, website development, baking, movies, hanging out with my dog.
Affiliate Classroom Certified Affiliate Manager, March 2008