Angie Catalano Gibson

Current

• Online Advertising at Kaneva, Inc.

Past

• Interactive Marketing Manager at John Wieland Homes and Neighborhoods
• Account Executive at Hill Flaherty Sabol Marketing Communications

Education

• Pennsylvania State University

Recommended

17 people have recommended Angie

Connections

117 connections

Industry

Marketing and Advertising

Websites

• Kaneva.com/ShamelessPlugs
• http://GibbyClan.blogspot.com
• My Resume as PDF

Angie Catalano Gibson’s Summary

12+ years of B-2-B and Consumer brand marketing experience. Results-driven, smart, slightly sassy, fearless, energetic, fun, social-media-adept marketer experienced in implementing cross platform media strategy. Customer-focused and successful at cultivating client relationships. As a proven strategist I can offer you 360° media integration and branding that is fluid across the consumer landscape. Skilled at implementing strategic comm plans and managing complex teams, deliverables and budgets. Passionate about dissecting and marketing products throughout the customer lifecycle.

Award-Winning Campaigns / Proven Online Strategist

Angie Catalano Gibson’s Specialties:

...identifying and reaching your company's Influencers and creating the sort of infectious action that drives awareness and sales.

Project Management, Interactive Marketing, SEO, Search Engine Marketing, Go-to-market strategy, Online Media, Email Marketing, 360° media, Social Media, Branding & Identity, Marketing Communications, Multimedia Production, Strategic Planning, Budget Management FOR Consumer Goods, Luxury Products, Web Portals, Virtual Goods, Real Estate, Hospitality.

Angie Catalano Gibson’s Experience

• Online Advertising

  Kaneva, Inc.

  (Privately Held; 11-50 employees; Entertainment industry)

  November 2006 — Present (2 years 2 months)

  Kaneva is about sharing your passions and connecting with friends through social networking, connected media and immersive 3d virtual world experiences.
  
  Check it out www.Kaneva.com.

• Interactive Marketing Manager

  John Wieland Homes and Neighborhoods

  (Privately Held; 501-1000 employees; Real Estate industry)

  May 2001 — November 2006 (5 years 7 months)

  Pioneered the company’s Interactive Marketing group. Responsibilities: website development; video scripting and production, virtual tours and streaming video; PPC and organic SEO; online advertising; email marketing; content management, data collection and reporting;
  
  Supervision of staff, strategic partners and contractors.

• Account Executive

  Hill Flaherty Sabol Marketing Communications

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  January 1997 — July 1998 (1 year 7 months)

  Responsible for management/profitability of 10+ accounts representing 44% of firm’s annual revenue, including: PPG Industries, Parker Hunter, CB Richard Ellis, The Stroh Brewery Co., Pittsburgh Brewing Co., The Buzz Poets, Hildebrandt and ELP Church.
  
  Interacted with creative, media, vendors, client and new business presentations/RFPs.

Angie Catalano Gibson’s Education

• Pennsylvania State University

  1992 — 1996

Additional Information

Angie Catalano Gibson’s Websites:

• Kaneva.com/ShamelessPlugs
• http://GibbyClan.blogspot.com
• My Resume as PDF

Angie Catalano Gibson’s Interests:

Cultivating loyal brand ambassadors, creating infectious action among consumers and turning good Internet buzz into a great marketing opportunity. Viral strategies, customer evangelism, premium products, strategic planning ...reading, kick boxing, digital photography, vintage clothing, live music, public broadcasting, running, and travel.

Angie Catalano Gibson’s Groups:

Atlanta Interactive Marketing Association, Online Gaming

•    LinkedSEO
•    Online Marketing Experts
•    Association of Virtual Worlds
•    The Penn State Alumni Association
•    Search Engine Strategies Conference & Expo
•    Atlanta Interactive Marketing Association
•    Big Ten Alumni of Atlanta
•    Social Media Marketing

Angie Catalano Gibson’s Honors:

Printing Industry of Georgia Excellence Award
JWHN Dream Book, 2004

NSMC Silver - Best Builder Website
jwhomes.com, 2002

American Advertising Federation ADDY®
I.C. Light Twist packaging, 1998

Pro bono 30-sec radio PSA
United Way pledge drive, 1997

Herald Standard Best Business Ad
Watters' Enterprises, 1996

Angie Catalano Gibson’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch