Angela Catalano Gibson

Current

• Marketing Director at Blue Poppy Search Marketing, LLC

Past

• Sr. Manager, Marketing at Kaneva, Inc.
• Interactive Marketing Manager at John Wieland Homes and Neighborhoods
• Account Executive at Hill Flaherty Sabol Marketing Communications

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Education

• Pennsylvania State University

Recommended

27 people have recommended Angela

Connections

154 connections

Industry

Marketing and Advertising

Websites

• My Blog
• My Website
• My Resume (PDF)

Angela Catalano Gibson’s Summary

Award-Winning Campaigns / Proven Online Strategist

Results-driven, smart, slightly sassy, energetic, fun, social-media-adept marketing director with 12 years of B-2-B and consumer brand marketing experience.

Accomplished, highly-motivated professional with a firm ability to develop and execute successful strategic marketing programs. Combines business savvy with outstanding communication skills, a 'roll-up-the-sleeves' attitude, and dedication to adding value. Customer-focused and successful at cultivating strong client relationships.

Skilled at persona marketing, implementing strategic communication plans, managing complex teams, deliverables and budgets. A keen ability to translate analytical concepts into marketing knowledge and strategy. Passionate about dissecting and marketing products throughout the customer lifecycle.

Angela Catalano Gibson’s Specialties:

Identifying and reaching your Influencers :: Creating the sort of infectious action that drives brand awareness and sales :: Revitalizing mature brands :: Launching new products :: Cultivating loyal brand ambassadors :: The holy grail of acquisition - a viral coefficient of 1.1 :: Ideation, market research and NPS

Angela Catalano Gibson’s Experience

• Marketing Director

  Blue Poppy Search Marketing, LLC

  (Marketing and Advertising industry)

  May 2008 — Present (1 year 3 months)

  Search Engine Marketing (SEO, SEM, PPC), Go-to-market strategy, Social Media, Project Management, Market Research, Interactive and Email Marketing, 360° Media Integration, Branding & Identity, MarComm, Multimedia Production for: Consumer Goods, Luxury Products, Real Estate, Hospitality/Travel, Online Entertainment and Virtual Goods.

• Sr. Manager, Marketing

  Kaneva, Inc.

  (Privately Held; Computer Games industry)

  November 2006 — March 2009 (2 years 5 months)

  Kaneva is a whole new way to express yourself and connect with friends online. A digital canvas for creativity and entertainment, Kaneva is the first to fuse social networking, shared media, casual games and collaborative communities with an immersive 3D virtual world.
  
  Managed the press strategy, business development marketing and consumer promotional campaigns to increase membership, sales, market share and brand awareness. Identified new partner opportunities, implemented viral strategies, organic search engine optimization, social media campaigns and PPC search marketing. Created and managed the 'Share Kaneva' customer evangelist program and buzz agent college infiltration initiative.

• Interactive Marketing Manager

  John Wieland Homes and Neighborhoods

  (Privately Held; Real Estate industry)

  May 2001 — November 2006 (5 years 7 months)

  Pioneered the company’s Interactive Marketing group and online web presence. Included: website development; video scripting and production, virtual tours and streaming video; PPC and organic SEO; online advertising; email marketing; content management, data collection and reporting;
  
  Supervison of internal staff, strategic partners and contractors.

• Account Executive

  Hill Flaherty Sabol Marketing Communications

  (Marketing and Advertising industry)

  January 1997 — July 1998 (1 year 7 months)

  Responsible for management/profitability of 10+ accounts representing 44% of firm’s annual revenue, including: PPG Industries, Parker Hunter, CB Richard Ellis, The Stroh Brewery Co., Pittsburgh Brewing Co., The Buzz Poets, Hildebrandt and ELP Church.
  
  Interacted with creative, media, vendors, client and led new business presentations/RFPs team.

Angela Catalano Gibson’s Education

• Pennsylvania State University

  BA , Broadcast Cable , 1992 — 1996

  Business Minor: Advertising, Economics, Logistics, and Public Relations

  Activities and Societies:

  The Daily Collegian - Advertising Sales 2/94-8/94; News Photographer 8/94-4/95
  D.A.R.E. Productions

Additional Information

Angela Catalano Gibson’s Websites:

• My Blog
• My Website
• My Resume (PDF)

Angela Catalano Gibson’s Interests:

Reading, kick boxing, digital photography, vintage clothing, live music, blogging, running, and travel

Angela Catalano Gibson’s Groups:

Atlanta Interactive Marketing Association (AiMA), Online Gaming

•    LinkedSEO
•    Online Marketing Experts
•    Association of Virtual Worlds
•    The Penn State Alumni Association
•    Search Engine Strategies Conference & Expo
•    Atlanta Interactive Marketing Association
•    Big Ten Alumni of Atlanta
•    Social Media Marketing
•    John Wieland Homes and Neighborhoods

Angela Catalano Gibson’s Honors:

Printing Industry of Georgia Excellence Award
JWHN Dream Book, 2004

NSMC Silver - Best Builder Website
jwhomes.com, 2002

American Advertising Federation ADDY®
I.C. Light Twist packaging, 1998

Pro bono 30-sec radio PSA
United Way pledge drive, 1997

Herald Standard Best Business Ad
Watters' Enterprises, 1996

Angela Catalano Gibson’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch