Interactive Creative Director at Paradowski Creative
Greater St. Louis Area
Interactive Creative Director at Paradowski Creative
Greater St. Louis Area
10 years experience designing web sites for Fortune 500 companies, retail brands, and e-commerce solutions.
E-Commerce, Web Interface Design and Development, Search Engine Optimization (SEO), Graphic Design, Online Marketing
(Privately Held; Graphic Design industry)
June 2008 — Present (1 year 7 months)
Strategy + Design
High area of expertise in design, branding and interface solutions. Comprehensive interactive skill set: from information architecture, wireframe & prototyping, user-interface design, usability, front-end development, CMS, and Flash.
(Sole Proprietorship; Myself Only; Design industry)
March 2004 — Present (5 years 10 months)
• Providing clients with full-service communications solutions, including branding, online and print
• Execute thorough design methodology and implement best practices to ensure strategic online communications and effective brand messaging
• Counsel clients on design and technical aspects of project deliverables
• Manage projects, coordinate team, ensure that budgets and timelines are successfully met
(Public Company; 10,001 or more employees; BWS; Apparel & Fashion industry)
June 2005 — June 2008 (3 years 1 month)
Lead interface designer for numerous e-commerce brand web sites for Brown Shoe Company. Websites and brands include: Shoes.com, Via Spiga, Franco Sarto, Naturalizer, Original Dr. Scholl's, Carlos Santana, LifeStride, among others. Redesigned corporate site for Spring 2007 launch. Also concept and develop original artwork, stylized photography and thematic props for retail web sites, consumer email subscriptions,and Flash animations. Oversee and help build out web site design and functionality, working closely with IT consultants to populate front-end interface with dynamic content and inventory from shoes.com. Seamlessly integrate print concepts into well-translated online media.
(Public Company; 1001-5000 employees; OMC; Public Relations and Communications industry)
May 1999 — June 2005 (6 years 2 months)
Senior Designer within the Interactive practice group. Responsible for strategic interface development, navigational solutions and brand consistency for a wide range of Fortune 500 client web sites and interactive projects. Work closely with a team of Flash, HTML, and database developers to effectively integrate superior design solutions into client deliverables. Lead creative concepts for various successful new business pitches.Other responsibilities: storyboarding, site architecture, HTML coding, site audits, style guide development, usability testing, and counseling clients on site hierarchy.
BFA , Double Major in Graphic Design and Painting , 1997 — 2000
Running, triathlons, biathlons, marathons, fitness, painting, web design & development, art, travel, reading, learning/classes, fashion, fine dining, skiing, swimming, home improvement, family, friends, new business.
St. Louis Ad Club
• St. Louis Addy Award, 2006
Carlos by Carlos Santana (http://www.carlosshoes.com/)
Category – eCommerce
Honorable Mention
• Bronze Sabre Award (Fleishman-Hillard), 2005
Enterprise Rent-A-Car
Category – Intranet
"From Principals to Performance: Aligning Business Strategy with Guiding Values"