Angela Gooden
Marketing & Communications Professional
- Location
- Cleveland/Akron, Ohio Area
- Industry
- Marketing and Advertising
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Angela Gooden's Overview
- Current
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- Project Manager at Optiem
- Past
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- Marketing Associate/Social Media Coordinator at The Association of Boarding Schools
- Consultant at Reading Is Fundamental
- Web Producer at Reading Is Fundamental
- Account Executive at Webcast 1, Inc
- Education
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- Art Institute of Pittsburgh
- Kent State University
- Recommendations
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7 people have recommended Angela
- Connections
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262 connections
- Websites
Angela Gooden's Summary
Passionate about marketing with hands on creative and technical skills.
Bringing hands on experience to the table means I can communicate quickly and easily to team members on both the creative and technical sides of projects. I have a well-rounded understanding of marketing and production processes involved to meet end goals.
Specialties
Marketing, advertising, branding, project management, budget management, production process, email campaigns, social media, content management systems
Angela Gooden's Experience
Project Manager
Optiem
Privately Held; 51-200 employees; Marketing and Advertising industry
January 2011 – Present (1 year 6 months) Cleveland, Ohio
Management of online marketing initiatives including websites, emails, content generation and social media campaigns through the project lifecycle.
Responsibilities include scoping and estimation of projects based on discovery and gathering client business requirements. Management of budgets and time for internal resources including designers, user experience analysts, developers, copywriters and other team members as necessary. Tracking key milestones and deliverables to ensure successful project completion on time and within budget.
Engage in client-facing situations to maintain relationships and ensure needs and expectations are being met through detailed status reports. Continued understanding of client needs and expectations through strong communication and understanding of business goals.
Manage the development of a handful of traditional print marketing campaigns.
Marketing Associate/Social Media Coordinator
The Association of Boarding Schools
Nonprofit; 1-10 employees; Nonprofit Organization Management industry
February 2009 – January 2011 (2 years) Asheville, North Carolina
Assisted in the planning, creation, launch and initial promotion of Webby-nominated www.boardingschools.com.
Acted as the client-side project manager with outside vendors and agencies for completion of vital components for boardingschools.com.
Specialized in Social Media efforts by laying the the foundation to build TABS social media presence on Facebook, Twitter and YouTube working to engage 300+ Member Schools.
Continued website maintenance and external communications including eNewsletters to both member and public facing audiences.
Consultant
Reading Is Fundamental
Nonprofit; 11-50 employees; Nonprofit Organization Management industry
December 2006 – October 2007 (11 months)
Continued to be responsible for all job duties listed below as Web Producer for Reading Is Fundamental.
As self-employed consultant, responsible for managing own time and meeting deadlines while working across departments and communicating on a daily basis with RIF home office in Washington, DC. Consistently meeting deadlines.
Provided creative direction and feedback for development and design of www.leadingtoreading.org , a new early childhood literacy website. Responsible for researching multicultural content for website; contacting external sites and requesting permission for use of content, partnership, and coming to terms on a licensing agreement.
Troubleshoot and resolving site issues, sometimes communicating with non-technical people to come to terms with best resolution.
Evaluated new web requests with team in order to determine appropriate course and timeline for implementation.
Created reports on monthly web statistics.
Web Producer
Reading Is Fundamental
Nonprofit; 11-50 employees; Nonprofit Organization Management industry
July 2005 – November 2006 (1 year 5 months)
Created and implemented content and designs for www.rif.org and www.readingplanet.org, and other Marketing & External Relations projects as needed, using a content management system and managing multiple deadlines. RIF averages nearly 1 million page views monthly and during my tenure was nominated for a Webby Award by the International Academy of Digital Arts.
Assembled and distributed 7 different eNewsletters and electronic communications, segmented by the various audiences that RIF serves; including a bilingual eNewsletter, online eCampaigns, and a kids eNewsletter for the members of the RIF Reading Planet.
Created designs for RIF Store merchandise; created marketing ads and banners for RIF Store promotions.
Worked with Information Systems department and external vendors to manage development of new online tools, systems, and website additions.
Performed daily website maintenance; responded to web inquires; posted user-submissions to the website.
Assisted with promotion of the RIF website to public and internal audiences; fulfilled duties in support of other departments within the organization as needed.
Managed large scale Summer Reading project in partnership with Target. Responsible for providing creative direction and feedback to Target’s marketing department for all printed marketing materials as well as distribution of materials.
Managed the design and implementation of new online functionality to run the Summer Reading program; coordinating the work of 2 outside vendors to bring the project to life. Created concept for new online game; provided creative direction and feedback for outside vendor to develop game. All the above was completed under multiple, tight deadlines and launched on time, while remaining within budget.
Account Executive
Webcast 1, Inc
Privately Held; 11-50 employees; Internet industry
2004 – 2005 (1 year)
Angela Gooden's Honors and Awards
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President’s Gold Star for Customer Service
- February 2006
Monthly award for exemplary customer service.
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The Margaret McNamara Award for Excellence
- April 2006
Quarterly award for an inspiring attitude and belief and support of furthering RIF’s mission.
Angela Gooden's Volunteer Experience & Causes
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Volunteer Experience
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Contributor/Editor
TwitChange
September 2011 – present (10 months)Volunteering to promote how social good is changing the world.
Suggest article ideas encompassing social good for writers to work on.
Review articles for site standards and assign to Section Editors for further review.
Contribute own written articles to TwitChange.
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Angela Gooden's Skills & Expertise
Angela Gooden's Education
Art Institute of Pittsburgh
Associates, Multimedia and Web Design
2001 – 2003
Kent State University
Visual Communication Design
1998 – 2000
Angela Gooden's Additional Information
- Websites:
- Interests:
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marketing, project management, technology, football, design
- Groups and Associations:
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- Honors and Awards:
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BoardingSchools.com was nominated for a Webby Award during my tenure at The Association of Boarding Schools (TABS), 2010
RIF.org was nominated for a Webby Award during my tenure at Reading Is Fundamental (RIF), 2006
Contact Angela for:
- career opportunities
- consulting offers
- job inquiries
- expertise requests
- reference requests
- getting back in touch
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