Sr. User Experience Designer at Goldman Design
Greater San Diego Area
- Current
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- Sr. User Experience Designer at Goldman Design, Inc.
- Past
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- Web Design at Travelocity.com
- Web Design at Bank of America
- Education
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- University of Washington
- Recommended
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2 people have recommended Angela - Connections
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375
connections
- Industry
- Design
Angela Baxley’s Summary
Senior User Experience Designer with twelve years in the Web and Software industries with a focus on Interaction Design.
Often responsible for the entire continuum of User Experience Design from researching and interpreting user needs, clarifying the site or software objectives, informing the functional specifications, defining the information, interaction and interface design, and the visual design.
Continually seeking new challenges where the experience design affects the lives of millions of users, and to solve difficult problems with innovative concepts.
Angela Baxley’s Experience
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Sr. User Experience Designer
Goldman Design, Inc.
(Privately Held; Design industry)
September 2009 — Present (3 months)
Designing user centered, professional and fresh web sites and applications that champion the user at every turn.
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Sr. User Experience Designer
Yahoo!
(Public Company; YHOO; Internet industry)
April 2008 — September 2009 (1 year 6 months)
Responsible for translating customer and business requirements into defined specifications. Including conceptualizing and proposing new user interface designs that address user's needs, and collaborating on the design prototypes and mockups for these proposals, and finally overseeing their implementation.
Provides strategic creative direction over the breadth of user experience design work across the Yahoo! Information Technology group including the ordering flow for Yahoo! Premium Services such as Personals, Music, Small Business and Flickr. -
Product Manager
Microsoft
(Public Company; MSFT; Computer Software industry)
July 2006 — April 2008 (1 year 10 months)
Product Manager for Expression Studio, a suite of tools for designing standards-based Web sites, rich user experiences for the desktop and Silverlight, and for the management of digital assets and content.
For the launch of Expression Studio, I created field resource kits and plans that covered product definition, positioning, sales process, launch plans, and release milestones, with metrics to drive the field organization and measure success.
I partnered with the world‐wide field organization to develop and implement promotion plan including advertising, press, speaking engagements, lead generation, presentation, demonstration, printed and electronic collateral, along with channel plan including call downs, tradeshows, seminars, and corporate visits.
I was also responsible for our partnership with the field evangelism and sales organizations to scale the customer engagement to effectively tell the story to world‐wide audience and diverse communities of both designers and developers through audience specific messages and positioning.
Received the Founder's Award for Microsoft Expression Studio, 27 April 2007. -
Product Designer
Microsoft
(Public Company; MSFT; Computer Software industry)
April 2003 — July 2006 (3 years 4 months)
Worked with development, usability, and product management disciplines to design, prototype, implement and evaluate user interfaces utilizing user-centered design principles.
Designed the user interaction model, flow, information architecture and wireframes required to provide detailed design specifications with a rich user experience utilizing end-to-end scenarios.
Assisted in defining the experience strategy for the Microsoft Web Platform & Tools while advocating the value of user centered design throughout the development cycle.
Partnered with our usability research engineers to execute user studies and translate findings into design improvements. -
Web Design
Travelocity.com
(Privately Held; Leisure, Travel & Tourism industry)
April 2002 — December 2002 (9 months)
Designed and developed the user interface for new site features and enhancements.
Enhanced the look and feel of the organization's online offerings, with an eye on usability, while creating a positive and consistent customer experience across all areas of the site.
Streamlined the homepage design and optimized the code by eliminating spacer images, reducing nested tables, and introducing CSS2. Page size was reduced from 59kb to 32kb and from a load time of 3.25 seconds to 1.5 seconds.
Worked with the Product Development team to manage the transition from XHTML code mockups into functioning products through the development, testing, and production environments.
Developed standardized code templates and modules for promotions, which increased design consistency, cut development time by more than half, and virtually eliminated coding errors.
Designed, built, and maintained web pages such as promotions, home page, info pages, and the intranet as well as production support for email/print newsletters and various print pieces. -
Web Design
Bank of America
(Public Company; BAC; Banking industry)
October 1997 — December 2001 (4 years 3 months)
Designed, prototyped, and developed user interfaces and pages for web-based training websites with engaging, interactive web-based learning content and informational websites to be delivered across multiple platforms and browsers.
Worked with Project Managers, Instructional Designers, clients, and end users to understand and define project scope and requirements and to ensure that user interface, instructional design, and website interactions are sound and follow supportable methodologies.
Ensured that all web graphics were designed and developed to meet end-user expectations, and followed proscribed web standards and methodologies.
Developed test plans for usability testing, and performed usability testing with end-users.
Designed, developed, and tested all website CSS, prototypes and CMS templates for cross-platform/cross-browser compatibility.
Angela Baxley’s Education
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University of Washington
Bachelor's of Arts , Communication & Social Sciences , 2006 — 2007
- Activities and Societies:
- International Honor Society
