Aneta Hall

Current

Manager of Emerging Media at Pitney Bowes

Past

Web Information Architect at Pitney Bowes
Web Project Manager at Pitney Bowes

Education

Rensselaer Politechnic Institute
University of New Haven
University of New Hampshire

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Recommended

1 person has recommended Aneta

Connections

133 connections

Industry

Information Technology and Services

Websites

Aneta Hall’s Summary

Social media and conversational marketing is the new way to engage your customers. I participate in social media to learn how to use it to advance Pitney Bowes' brand and improve customer communication.
I am also passionate about User Centered Design on the web and continue to advocate usability as a core competency for any forward looking brand.

Aneta Hall’s Specialties:

Social Media, Emerging Media, Conversational Marketing, B2B Marketing, User Centered Design, Usability Testing, Web ROI

Aneta Hall’s Experience

Manager of Emerging Media

Pitney Bowes

(Public Company; 10,001 or more employees; PBI; Business Supplies and Equipment industry)

October 2007 — Present (2 years 3 months)

• Lead Pitney Bowes’ participation in an array of new/emerging marketing channels including rich media (online video, podcasting) mobile marketing, social media and others.

• Evaluate and assess business value of new technologies and develop key partnerships to guide business implementation.
Web Information Architect

Pitney Bowes

(Public Company; Information Technology and Services industry)

February 2006 — October 2007 (1 year 9 months)

- Identify and set direction for achieving client’s web objectives, (strong requirement solicitation skills)
- Develop user profiles and elicit user goals through contextual inquiries, focus groups and user surveys
- Establish KPIs for reporting website ROI
- Collaborate with design and IT to brainstorm and validate experience design concepts.
- Conduct competitive analysis of competitor websites
- Apply user-centered design principles to define site and functional architecture through site maps, user flows, and page wireframes
- Set up, conduct and analyze usability tests, perform heuristic analysis
- Oversee integration of site and functional concepts with visual concepts and content. Communicate and collaborate with the internal team through all stages of User Interface development.
- Comfortable with modeling tools such as Visio, Dreamweaver, Photoshop, Illustrator
- Strong communication and analytical skills
Web Project Manager

Pitney Bowes

(Public Company; Information Technology and Services industry)

December 2004 — January 2006 (1 year 2 months)

Management of various web-related projects.
- Requirements solicitation and management
- Resource allocation and budgeting,
- Project timeline setup and management (MS Project)
- Work with outside agencies

Aneta Hall’s Education

Rensselaer Politechnic Institute

Human Computer Interaction 2006 — 2008
University of New Haven

M.S. , Management , 1998 — 2000
University of New Hampshire

B.A. , Linguistics , 1994 — 1998

Activities and Societies:

Golden Key Honor Society Member