
Technopreneur, payment and marketing convergence
Singapore

Technopreneur, payment and marketing convergence
Singapore
Aneace has spent 25 years focusing on the moment of payment. He has launched several start-ups and is the author of two payment strategy books and numerous articles published in banking magazines and journals.
Aneace has just founded his most recent venture, Taggo, a Singapore based start-up that adds mobile tap and go convenience and one-step enrollment to loyalty, prepaid and other membership programs. In 1996, Aneace founded Welcome Real-time, a global provider of payment software with bank customers in 30 countries. In 1992, Aneace founded the company that launched the world’s first smart card couponing system, PromoCarte and signed deals with 30 consumer product companies, including Nestle, Procter & Gamble, Colgate and others.
Aneace has also filed numerous patents and acquired substantial expertise in the use of patents to create a global competitive advantage. In 2001, he managed and won an infringement lawsuit against a competitor in the US and Australia, establishing patent jurisprudence in the process.
He is a frequent speaker at conferences around the world. Aneace’s Blog rates among the top payment and banking blogs. A truly multi-cultural individual, Aneace is a US citizen who has lived and worked across the US, Europe, the Middle-East and Asia and speaks several languages.
Board executive experienced in growth stage technology companies, startups, global markets, payment systems, marketing, credit card loyalty programs, patent strategies, M&A.
(Privately Held; Marketing and Advertising industry)
September 2008 — Present (1 year 3 months)
Taggo provides a convenient and affordable way to use a mobile phone to replace plastic membership, loyalty and prepaid cards. Customers no longer need to carry as many cards in their wallets, and can join new programs and services with a simple text message, without the hassle of filling out forms. Retailers and other organizations can sign new customers easier, at lower cost, and can achieve higher usage than with plastic cards that tend to be left at home. Taggo’s patent-pending technology works with all mobile phones and carriers. Leading providers of membership, loyalty, gift and prepaid cards market Taggo as a feature of their products and services. Visit http://www.my-taggo.com for more information.
(Computer Software industry)
1996 — Present (13 years )
(Privately Held; 51-200 employees; Computer Software industry)
January 1995 — Present (14 years 11 months)