Anderson Araujo

Current

Executive Producer at Zeo Interactive

Past

Social Media Content at Riot
Social Media Evangelist / Multiplicador de Mídias Sociais at Locaweb
Social Media Strategist at Invente

Produtor cultural / Cultural Producer at Supercontents

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Education

ESP - Escola São Paulo

Recommended

2 people have recommended Anderson

Connections

109 connections

Industry

Marketing and Advertising

Websites

Anderson Araujo’s Summary

Cultural Producer/ Planning Consultancy
Analista de mídias sociais / Social Media Analyst

Recent Results:

People-Company interaction Througt internet media: 80% reversal to better collective oppinion and decrease of complainings, just by hearing and interacting in online comunities.

40% of the reports became optimized internal processes for Quality Assurance.

Efficient online crisis management strategy

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56% of positive feedback in Locaweb's social media initiative
.
Other Projects 2008:
Encharged of Locaweb's wiki implementation (wiki.locaweb.com.br)
Locaweb's blog Moderator
Locaweb's webcast coordinator 2008

Answering corporative inboxes: Marketing and Comercial
Encharged of first analysis and sorting of partnership purposals fo NGOs

Anderson Araujo’s Specialties:

Midias sociais / Social Media
Business Planning / Campaign Planning
Digital Presence Planning / Management/ Development

Anderson Araujo’s Experience

Executive Producer

Zeo Interactive

(Public Relations and Communications industry)

January 2009 — Present (11 months)
Social Media Content

Riot

(Privately Held; Marketing and Advertising industry)

March 2009 — October 2009 (8 months)

Develop media content for webmarketing actions, cultural contests, promotions and content-based online interaction roles.
Social Media Evangelist / Multiplicador de Mídias Sociais

Locaweb

(Privately Held; Internet industry)

August 2006 — April 2009 (2 years 9 months)

Social Media Evangelist: creator and maintainer of Locaweb's social media campaign for corporate web presence management www.twitter.com/locaweb_reply

Encharged of interaction, result analysis, follow up and metrics.
Social Media Strategist

Invente

(Events Services industry)

November 2008 — January 2009 (3 months)

Consultancy for deployment of digital labeling and digital presence for entertainment production company: Invente, currently tasking analysis of target public and environment.

Also developing company's strategic plan for immersion in its specific business segment
Produtor cultural / Cultural Producer

Supercontents

(Entertainment industry)

September 2005 — December 2005 (4 months)

Production Technical assistant of Farinha, Marcos - Supercontents for "life goes mobile" lounge –NOKIA TRENDS 2005 – Anhembi SP. (public 10.000 peolpe)

Freelancer

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Assistant of Machado, Ciça, producer and cenographist.
Daneva/DANA 2004 – Exposition cenography for FD 04, fist F1 racing car of Emerson Fitipaldi. Private office – Faria Lima and Frei Caneca Shopping – SP

Freelancer

Anderson Araujo’s Education

ESP - Escola São Paulo

Former , Marketing, Management, Culture , 2008 — 2008

Additional Information

Anderson Araujo’s Websites:

Anderson Araujo’s Interests:

Public Relations, PR 2.0, People, Marketing Planning, Business Management, Market research, Communication, Marketing, Social Media, Technology, Internet, Music, Fashion,