Author, Social Media Trainer, Product Manager
San Francisco Bay Area
Author, Social Media Trainer, Product Manager
San Francisco Bay Area
Author of 'Blogwild! A Guide for Small Business Blogging' published by Penguin. Also published in UK and Poland.
I have taught businesses all over the world how to leverage blogs to market themselves online. I also teach podcasting and RSS workshops.
MarketSherpa: Best Marketing Blog of 2005 (People's Choice)
MarketSherpa: Best Marketing Blog of 2006
Blogging for entrepeneurs and small businesses including training for podcasting and RSS.
Corporate-land: HR systems, distance learning, course delivery and design, software testing and development and project management.
Creative background in playwriting and stage production.
Software competencies: Dreamweaver, Fireworks, Excel, Word, Access, PowerPoint.
(Privately Held; Internet industry)
March 2008 — Present (1 year 9 months)
(Privately Held; 201-500 employees; Human Resources industry)
August 2007 — February 2008 (7 months)
(Self-Employed; Myself Only; Internet industry)
January 2005 — August 2007 (2 years 8 months)
Training and consulting for solo professionals and small business around blogging and online marketing.
Creation of 'Easy Bake Weblogs' seminar delivered to entepreneurs all over the world.
Creation of 'Podcasting Bootcamp' seminar to serve as a primer on podcasting to small businesses.
Creation of 'RSS Essentials' seminar to educate businesses on impact of RSS and syndication to their bottom line.
Producer of 'Biz Slap' a small business advice audio blog and podcast.
Full-service design and consulting for clients as well as one-on-one training in blogging and related technologies.
Content expert for product development programs for solo professionals.
(Partnership; 11-50 employees; Internet industry)
September 2003 — January 2005 (1 year 5 months)
Authored over 125 use cases for J2EE-based learning platform product
Facilitated online client discussion forums
Managed enrollment, delivery and support for monthly administration of web-based learning programs using Waterfall Methodology approach
Managed team of developers for Zope-based knowledge management system using Spiral Methodology
Conducted on-site training and testing for knowledge management products
Authored end-user and technical software documentation
Administered software systems to support distributed internal work teams
Coordinated issue resolution and communications among staff, contractors and vendors
Tracked budgets and timelines for internal projects and external engagements
(Public Company; 10,001 or more employees; CNA; Insurance industry)
August 1999 — April 2003 (3 years 9 months)
Design and delivery of support call center for five Web-based learning vendors
Conducted weekly distance learning sessions for employees on development opportunities
Administrator for Docent Learning Management System serving over 20,000 employees including roll-outs of management, HIPAA, Sarbanes-Oxley and corporate diversity courseware
Coordinated roll-out of 360-style manager development program for 500+ managers
BFA , Theatre Arts , August 1993 — June 1997
MarketSherpa: Best Marketing Blog of 2005 (People's Choice)
MarketSherpa: Best Marketing Blog of 2006