Andy Steuer

Current

CEO at MerchEngines
Managing Partner at Andojo LP, Investment Fund

Past

Vice President of Business Development at ZeroDegrees www.zerodegrees.com
Consultant at Commodore International Corporation
Consultant at RampRate

GM / VP Product Strategy at Comedy World Radio Network
VP Product Development and Content at NBC Internet / Xoom.com
Group Manager, Product Development at Infoseek Corp. / Go Network (Disney Internet Group)
Senior Product Manager at CNET / Snap.com

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Education

Annenberg School for Communications at USC
San Diego State University

Recommended

15 people have recommended Andy

Connections

500+ connections

Industry

Online Media

Websites

Andy Steuer’s Summary

I am currently the CEO and Founder of Fidelity Assets, LLC, an online marketing company focused on traffic generation solutions combined with "post click marketing" solutions to help our clients convert their traffic efficiently. There are 3 divisions within the company:

1. http://www.fidelityassets.com, our real estate marketing platform helping real estate brokers and agents market themselves on Yahoo, Google, AOL, so they can generate their own exclusive sales leads.

2. http://www.merchengines.com, our Search Engine Marketing (SEM/SEO) traffic generation platform for "mid-market" and local businesses.

3. http://www.LeadAlchemy.com, our "post-click marketing" platform which helps online advertisers convert their traffic more efficiently.

With over 15 years of leadership and entrepreneurial experience, I have been an executive manager for publicly held media companies, and have led business development and product teams for several top-10 Internet media companies including Xoom.com/NBCi, GO.com/Infoseek/Disney, and CNET structuring and executing strategic partnerships.

I am also a Managing Partner in an investment fund, called Andojo LP. I was Vice President of Product Marketing and Development for Xoom.com/NBCi where I defined and developed the Product Management process and managed a team to build products that grew it's membership base from 1 million members to over 16 million within 1 1/2 years. Prior to Xoom.com/NBCi I was instrumental with the launch of Disney's GO.com. Prior to GO.com, I was a Group Product Manager at Infoseek.

In 1993, I co-wrote and produced a documentary on the history of U.S.cable television for NHK (Japanese Public Television). I hold an MA from the Annenberg School for Communication at University of Southern California (1994), and a Certificate in Recording Arts and Sciences from University of California, Los Angeles (1992) and a Bachelor of Arts in Psychology from San Diego State University (1990).

Andy Steuer’s Specialties:

•Currently CEO of Fidelity Assets, LLC (www.fidelityassets.com, www.merchengines.com and www.leadalchemy.com), an online marketing company helping businesses leverage Search Engine Marketing to grow.
•Currently Managing Partner of a medium sized angel investment fund, called Andojo
•Strengths in business development, content licensing, product development.
•Been referred to as a visionary by my colleagues with respect to montetizing Search, Wireless, Internet, Broacast/Cable products.

Andy Steuer’s Experience

CEO

MerchEngines

(Online Media industry)

September 2005 — Present (3 years 4 months)

-Founder and CEO of Fidelity Assets, a company focused on helping real estate agents, and mid-market companies market themselves effectively online.
-Currently on the Board of Advisors for VNU Media's Event Group, DEMEXPO
-Board of Directors of publishing company Lucky Devil Sound, Inc. (www.luckydevilsound.com)
-Board of Advisors of E-Commerce company founded by Sir Bob Geldof called Liberty Bloom (www.libertybloom.com)
-Board of Advisors to Peer-to-Peer commerce company Maxo P2P (www.maxorecords.com).
Managing Partner

Andojo LP, Investment Fund

(Partnership; 1-10 employees; Online Media industry)

October 1999 — Present (9 years 3 months)

Portfolio companies include: 3D Groove (Game Platform), Yaga (Content Commerce Platform), Corrigo (Web-based Wireless Communications Software), ViaFone (Wireless company acquired by Extended Systems), AltoTech Ventures, CafePress (e-Commerce Platform), EyeWonder (Enterprise Java-based Streaming Video platform), Staenberg Ventures, Wine.com, Vertical Response (Direct email marketing platform), Clickability (Publishing Platform, “email this, save this, print this”), Comedy World Radio Network.
Vice President of Business Development

ZeroDegrees www.zerodegrees.com

(Privately Held; 11-50 employees; Online Media industry)

January 2003 — April 2005 (2 years 4 months)

Internet startup, providing online “social networking” services to business professionals. Company was acquired by IAC/InterActiveCorp (NASDAQ:IACI) after one year of operation for 10X invested capital. Grew business to over 1MM business professionals.
• Led all business development efforts and distribution strategy for the company. Key contributor to developing the business model for the company.
• Structured distribution deals with Wall Street Journal, Lycos, CMP, Jupiter Media, CNET, Linkshare, Advertising.com, CareerCast, Job.com, ValueClick, and other distribution partners with an average CPA of $1-2 per member.
• Exceeded membership acquisition goals by 100%. Grew member base from 0 to 1MM+ business professionals in the network.
• Developed SEO/SEM, affiliate marketing, email marketing programs yielding 50-100% customer growth month over month, and managed a business development team of 5.
Consultant

Commodore International Corporation

(Public Company; Online Media industry)

2004 — 2005 (1 year)
Consultant

RampRate

(Privately Held; 1-10 employees; Online Media industry)

January 2003 — February 2004 (1 year 2 months)

• Led research and consulting engagements with Microsoft.
• Sold and co-created 5 in-depth wireless, media strategy research reports to Microsoft
GM / VP Product Strategy

Comedy World Radio Network

(Privately Held; 51-200 employees; Online Media industry)

January 2000 — April 2001 (1 year 4 months)

Comedy World’s talk radio entertainment network produced and broadcasted original programming for terrestrial and Internet radio. Hosts included Ahmet Zappa and Kennedy, Sandra Bernhard, Ken Ober, Kids in the Hall, Harlin Williams, Eddie Griffin, Greg Berhendt, Bobby Slayton, and others.
• General Manager of Operations for the San Francisco office. Responsible for hiring and overall management of 50 employees.
• Co-authored the company’s business plan, and managed all Internet development.
• Defined sales opportunities, and built integrated sales packages for advertisers.
• Managed a complex company-wide budget in excess of $20M
VP Product Development and Content

NBC Internet / Xoom.com

(Public Company; 1001-5000 employees; XOOM; Online Media industry)

December 1998 — January 2000 (1 year 2 months)

Xoom.com pioneered community, email and affiliate marketing on the Internet. We took the company public and through a secondary offering before NBC acquired the company and merged it with Snap.com to form NBC Internet. I managed a budget of $30M, and built products that grew membership from 1M to 16M within 1 year catapulting Xoom.com to the 7th most trafficked media property on the Internet. I led M&A efforts and integration of companies once acquired (Liquid Market, ParaLogic, MightyMail, SiteMail, Greetings Online, Pagecount, Inc, and NetFloppy). Authored business plan for NBCi Europe. Fostered and completed International partnerships to form NBCi Europe with Canal Plus (France), RTL (Germany), Telecom Italia (Italy), Channel 4 (UK).Defined network-wide integrated sales and distribution packages for advertisers to purchase ad spots across the Web, email, television, and radio.
Group Manager, Product Development

Infoseek Corp. / Go Network (Disney Internet Group)

(Public Company; 5001-10,000 employees; DIS; Online Media industry)

December 1997 — December 1998 (1 year 1 month)

Infoseek was primarily a search engine when I began working at the company. I was hired to build out the company’s first content rich products: Infoseek Sports, Infoseek Finance, and a personalized product called MyInfoseek. Disney shortly thereafter acquired Infoseek to form the GO Network, and I managed the product integration of the GO.com properties. I led the integration of Registration and Personalized Services across all GO Network properties including ABCNEWS.com, ABC.com, Disney.com, Infoseek.com, ESPN.com, Family.com, DisneyBlast.com, and others; Managed the user interface / design team, engineering and Web development teams, and trained sales staff to sell against sports and finance products; Created GO Networks’ personalized products; Established and developed strategic partnerships with TIBCO, S&P Comstock, Morningstar, Zacks, Hoovers, SportsTicker, and other content providers, and implemented their services into the Infoseek portal.
Senior Product Manager

CNET / Snap.com

(Public Company; 1001-5000 employees; CNET; Online Media industry)

October 1996 — January 1998 (1 year 4 months)

As a top 10 Internet company, CNET Networks provides its content via the Web, television, wireless devices, broadband, radio and print. Launched in September 1997, Snap!, a property of CNET, was acquired by NBC in the summer of 1999. I was a founding member of the Snap.com team, and launched the new service; Led integration of 3rd party content into Snap.com; Signed deals with over 40 content providers, and managed the integration of 3rd party content, including local services; Defined PRD/MRD development process, and managed the implementation of this new process across a multi-disciplined team; Managed the integration of content from Associated Press, Accuweather, MovieLink, TV listings, Maps, Personals, Lottery, Local, and Yellow/White Pages; Integrated data mining tools that were utilized by over 100 media and telco partners for tracking traffic performance on their branded editions of Snap.com.

Andy Steuer’s Education

Annenberg School for Communications at USC

MA, Communication Management, Interface Design, Broadcast, Cable, Telco, August 1992 — June 1994
San Diego State University

BA, Psychology, Business, September 1985 — May 1990

I trained monkeys language skills while in College.