Andy Smit

Andy Smit

Pet Industry Entrepreneur- Founder/CEO of Furlocity, Inc.

San Diego, California (Greater San Diego Area)

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Andy Smit's Overview


500+ connections


Andy Smit's Summary


Andy is a passionate entrepreneur with documented success in leading organizations both small and large to achieve revenue growth. His passion for animals and technology has led him to Co-found,, a venture backed online marketplace that allows pet owners to find and book a trusted pet care providers and accommodations. He currently oversees Furlocity's growth initiatives and overall strategy as Chairman and CEO.

Notable achievements:
-Connect Springboard 2012
-Liquid Web Incubator
-2013 Emerging Generation: 25 in their 20's Winner
-Pet Age: Business of the Year Award 2014
-PetAge: Top 40 Under 40 Award 2014


•Expertise with business, sales, and staffing leadership/management competencies.
•In depth familiarity in maintaining and developing market growth.
•Outstanding success in building and maintaining relationships with key decision makers, establishing accounts with excellent levels of retention and loyalty.
•Successful in adapting to changing markets and consumer needs to foster a continued revenue growth.
•Extensive experience with Product Development

Account Acquisition Management
Analysis & Reporting
Teambuilding, Coaching & Leadership
Business Development
New Product Development

Andy Smit's Experience

Founder & CEO

Furlocity, Inc

Privately Held; 1-10 employees; Internet industry

March 2012Present (2 years 7 months) Greater San Diego Area

Furlocity, Inc. ( is a dynamic online platform for the pet-friendly travel, pet boarding and pet accommodations industries. Pet owners can now search, compare, review and instantly book their next pet-friendly vacation, pet boarding facility or favorite veterinarian all in one sitting.

Our goal is to finally bridge the gap for which exist in the current pet services industry between both consumers (pet owners) and trusted pet accommodations providers (pet boarding facilities, veterinarians & pet-friendly hotels/travel), thus ultimately creating a lasting symbiotic relationship.

We are a company built on a mission to help pet owners with the uncertainty that may arise when choosing a trusted pet accommodations provider for their beloved pets. We are pet owners ourselves so we understand and that is why we created for you and your furry family members!

Andy Smit's Honors and Awards

  • PetAge Top 40 Under 40 Award

    • September 2014

    Pet Age has honored 40 of the most accomplished young leaders in the Pet Manufacturing or Servicing Industry.Award recipients have been selected for their commitment to business growth, professional excellence and community service.

  • Winner-Emerging Generation: 25 in their 20's

    San Diego Business Journal
    • September 2013

Andy Smit's Volunteer Experience & Causes

  • Volunteer Interests

    • Organizations I support:

      • Morris Animal Foundation
      • San Diego Humane Society and SPCA
      • Make-A-Wish Foundation
      • Labrador Harbor

Andy Smit's Skills & Expertise

  1. Sales Management
  3. Market Research
  4. Online Marketing
  5. HTML
  6. Entrepreneurship
  7. Social Media
  8. Social Media Marketing
  9. Leadership Development
  10. Organizational Leadership
  11. Web Analytics
  12. Start-ups
  13. Business Strategy
  14. MS Office Suite
  15. Business Development
  16. Sales
  17. Information Technology
  18. Team Building
  19. Pets
  20. Marketing Strategy
  21. New Business Development
  22. Strategic Partnerships
  23. Business Planning
  24. Training
  25. Management
  26. Strategy
  27. B2B
  28. Leadership
  29. Mobile Devices
  30. Marketing
  31. Sales Operations
  32. Networking
  33. Small Business
  34. Negotiation
  35. Cold Calling
  36. Coaching
  37. Recruiting
  38. SaaS
  39. Customer Retention
  40. Online Advertising
  41. E-commerce
  42. Lead Generation
  43. Executive Management
  44. Product Marketing
  45. Product Management
  46. Competitive Analysis
  47. CRM
  48. Sales Process
  49. Direct Sales
  50. PPC

View All (50) Skills View Fewer Skills

Andy Smit's Languages

  • English

    (Native or bilingual proficiency)
  • Dutch

    (Native or bilingual proficiency)

Andy Smit's Education

University of South Florida

BS, Mechanical Engineering


Activities and Societies: All State scholar athlete

Andy Smit's Additional Information


pet care, technology, management, soccer and traveling

Groups and Associations:
Honors and Awards:

“Presidents Club Award” for 2008-2009 sales achievement.
“Blue Heart Award” for always putting company values first.
“Senior Sales Representative of the Year” award in 2005
Whos Who in America
Presidents scholar
Scholar Athlete

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