Andy Tong

Current

Advisor at ImmersiveTech.org
CEO and Founder at MMOABC.com (New Gen Media, Inc.)

Past

Head of Business Development at PacificNet, Inc.
CEO (North America) at Beijing PowerSpace Technology Development Co, Ltd.
Financial Systems Specialist at Union Bank of California, N.A.

IT Specialist at Warner Bros. Entertainment, Inc.
Web Developer at California State Polytechnic University, Pomona
Game Tester at Vivendi Games

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3 more...

Education

California State Polytechnic University-Pomona
Santa Monica College

Recommended

21 people have recommended Andy

Connections

500+ connections

Industry

Computer Games

Websites

Ultimate Soccer Boss

Andy Tong’s Summary

2009 Schedule:

1/8-1/11 - CES
3/23-3/26 - GDC SF
4/17-4/19 - IMGDC
4/28-4/29 - LA Games Conference
5/11-5/14 - LOGIN 2009 (panelist)
6/2-6/4 - E3 Expo
8/21-8/22 - Blizzcon
9/15-9/18 - GDC Austin (scratched)
9/23-9/24 - Engage! Expo
9/25 - FountainBlue Virtual Worlds Conference

About me:

Visionary entrepreneur with domestic and international experience in operations, corporate management, business development, product development and marketing involving both start-up and growth organizations. Results oriented, decisive leader with proven success in new market identification and strategic market positioning for multimillion-dollar online video game operations, game development and community space. Excel in dynamic, demanding environments while maintaining composure and core focus.

Andy Tong’s Specialties:

Video games, game production/development, MMO's, virtual worlds, game IP, Web 2.0, social networks, social media, business development, marketing, advertising, licensing, fund raising, start ups, and consulting.

Andy Tong’s Experience

Advisor

ImmersiveTech.org

(Information Technology and Services industry)

March 2009 — Present (10 months)

•Currently advising ImmersiveTech.org on games and virtual worlds. Summit is scheduled for Q3 2010.
CEO and Founder

MMOABC.com (New Gen Media, Inc.)

(Computer Games industry)

May 2007 — Present (2 years 8 months)

•Established MMOABC as the 2nd most prolific portal, social network, and publisher for MMO gamers in North America through aggressive business development efforts with strategic video gaming partners.

•Published the first ever free-to-play online sports soccer manager game (www.UltimateSoccerBoss.com) with patented adaptive learning technology within the interactive entertainment industry.

•Grew MMOABC with over 1.5M+ monthly visitors purely on creative viral marketing tactics with zero dollars spent on advertising.

•Developed business plan and successfully raised $500,000 in seed capital through various angel investors.

MMOABC Website:
http://www.mmoabc.com
Head of Business Development

PacificNet, Inc.

(Gambling & Casinos industry)

May 2007 — April 2008 (1 year )

•Helped establish PacificNet as a leading provider of gaming products throughout Asia and Europe via strategic business development efforts.

•Initiated aggressive business development efforts to expand PacificNet's gaming division to deploy products in Cambodia, China, Colombia, Philippines, Macau, Russia, United Kingdom, United States, and Vietnam.

•Managed team of managers and associates spanning across North America and Asia.

PacificNet Website:
http://www.pacificnet.com
CEO (North America)

Beijing PowerSpace Technology Development Co, Ltd.

(Computer Games industry)

May 2006 — April 2007 (1 year )

•Provided creative direction on westernizing game concept, design, localization, and monetization model for MMO game titles made suitable for licensing to European and North American publishers.

•Managed team of 100 developers in China to complete the production of five online games and virtual worlds (that are commercially available in Taiwan).

•Engaged in business development efforts to license out game IP's to leading North American and European publishers.

•Acquired by PacificNet (NASDAQ: PACT) in 2008.

PowerSpace Website:
http://www.vxyz.com
Financial Systems Specialist

Union Bank of California, N.A.

(Public Company; UB; Banking industry)

July 2005 — April 2006 (10 months)

•Performed documentation and design on improving financial transaction flows in UBOC’s mainframe system.

•Conducted simulations of client interactivity with the VRU system to detect redundancies and glitches.

•Reconciled contractor charge invoice sheets using TAS database to prevent unaccounted expenses.

Union Bank of California Website:
http://www.uboc.com
IT Specialist

Warner Bros. Entertainment, Inc.

(Public Company; TWX; Entertainment industry)

June 2004 — May 2005 (1 year )

•Engaged in the certification of corporate software licenses to prevent infringement piracy issues.

•Provided IT support, training, and administrative assistance to all staff in the MIS division.

•Participated in large scale migration project that involved valuable terabytes of data to be relocated with minimal loss.

Warner Bros. Website:
http://www.warnerbros.com
Web Developer

California State Polytechnic University, Pomona

(Educational Institution; Higher Education industry)

June 2003 — May 2004 (1 year )

•Redeveloped Cal Poly Pomona’s website with concept, accompanying strategy, and defined academic specifications.

•Normalized staff and student database tables and performed extensive query optimization.

•Developed browser based intranet application to manage staff and student accounts.

Cal Poly Pomona Website:
http://www.csupomona.edu
Game Tester

Vivendi Games

(Public Company; V; Computer Games industry)

January 2000 — May 2003 (3 years 5 months)

•Coordinated demographically targeted focus groups on games such as Leisure Suit Larry: Magna Cum Laude, SWAT: G.S.T., and Tribes 2.

•Served as liaison between developers and QA/production.

•Performed internal testing, external beta software deployment and internal and external user bug tracking.

Vivendi Games Website:
http://www.vivendi.com

Andy Tong’s Education

California State Polytechnic University-Pomona

B.S. , Business Administration, Computer Information Systems, Telecommunications
Santa Monica College

A.A. , Computer Programming

Additional Information

Andy Tong’s Websites:

Ultimate Soccer Boss

Andy Tong’s Interests:

Web 2.0, social networks, MMOG's, video games, comic books, movies, music, Brazilian Jiu Jitsu, Muay Thai Kickboxing, and traveling.

Andy Tong’s Groups:

International Game Developers Association, The Academy of Interactive Arts and Science, Entertainment Consumers Association, AlwaysOn, MISSA, Finance Society, and Vietnamese Student Association.

International Game Developers Association
Gaming People - The Gaming People Expert Network (+10.000)
LOGIN
Innovation People Expert Innovators Creative Network
Facebook.com
Association of Virtual Worlds
Private Equity and Venture Capital Group
BUSINESS IN CHINA
Entertainment Consumers Association (ECA)
Game Republic
Online Advertising Professionals
FREE ONLINE MMORPG & MMO GAMES | MMO hub.org
CXO (CEO, COO, CKO, CFO, CMO, CAO, CVO, CDO, CRO, CLO, CSO & CTO) Community
Casual Games
Video Gamers
Game Industry PR and Marketing
Game Developers
World Gaming Executives
CPA Advertising Association
Social Media Marketing
Warner Bros. Alumni
"Online Advertising" | MMORPG & MMO GAMES INDUSTRY
Free 2 Play Assembly
Video Game Professionals
Electronic Entertainment Industry Network
Free to play MMO
Union Bank, N.A.
Video Game Marketing Group
International Online Developers Association for Games
Gaming: Passion and Profession
Cal Poly Pomona Alumni Association
Video Gaming Industry Executives
VideoGame Professionals
INTERNATIONAL CONSUMER ELECTRONICS SHOW - CES
MMOGs
MMORPG
Flash Game Developers
MASSIVE ONLINE GAMER Group
Game Based Learning
In-Game Advertising
Vietnamese Executive Network (VEN)
The Online Games Portals Group
Games Industry Outsource Group
Game Payments
Vivendi Alumni Network
Immersive Technologies (Virtual Reality, Augmented Reality, Gestural Interfaces)
Online Marketing Mixer
Social Entertainment Professionals
BBG - browser based gaming