Andy Keith

Current

Digital Account Group Director at Weber Shandwick

Past

Independent Consultant (Self-employed)
Senior Product Manager at HotGigs
Business Analyst / Marketing Manager at Analysts International / New Equities

VP Online Marketing at Elation Marketing / ShopCloseBuy
Director of Business Development at TechRepublic
VP of Marketing at Reality Interactive
National Marketing Manager at Ideal Learning / Lifetouch
Senior Technology Analyst at MediaPros / Allen Interactions
Product Marketing Manager at Macromedia / Authorware
Marketing Communications / Publications Manager at Crosfield Hastech
Assistant Professor / Program Director at University of New Hampshire, Manchester

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Education

Lewis and Clark College
California State University-Northridge

Recommended

4 people have recommended Andy

Connections

299 connections

Industry

Public Relations and Communications

Andy Keith’s Summary

Comprehensive experience in marketing, product management and business analysis, including business requirements and product definition, branding and messaging, web and email marketing, customer acquisition and retention, alliance and channel management.

Expertise with using both online and traditional techniques, content and technologies to support corporate strategies including print and online advertising, event marketing, search engine marketing, RSS feeds, blogs, web analytics, articles and white papers, email newsletters, wikis.

Facility with a broad range of technologies, including web portals, talent management systems, online exchanges, social networking, e-learning and knowledge management, multimedia content and authoring tools, digital imaging and publishing systems.

Andy Keith’s Specialties:

Marketing management, business analysis, product management and business development. Experience with online content and services, interactive learning, e-marketing.

Andy Keith’s Experience

Digital Account Group Director

Weber Shandwick

(Public Company; IPG; Public Relations and Communications industry)

2008 — Present (1 year )

Advise account teams and clients on how to best integrate interactive and social media strategies and tactics into the overall PR/communications platform.
Independent Consultant

Self-employed

(Self-Employed; Myself Only; Marketing and Advertising industry)

May 2001 — April 2008 (7 years )

Delivered marketing and e-business strategy and execution for client companies. Deliverables included marketing and site launch plans, definition of messaging, strategy and tactics for building audience and increasing customer retention, development of white papers, websites and blogs. Client industries included IT staffing, airline, retail and business services.
Senior Product Manager

HotGigs

(Privately Held; 11-50 employees; Staffing and Recruiting industry)

March 2007 — November 2007 (9 months)

Defined business requirements and product development roadmap for HotGigs Staffing Exchange. Solicited input from stakeholders, including consultants, staffing firms and hiring companies, internal sales and support, and business partners, and prioritized and directed efforts of development team members. Managed marketing efforts, including email campaigns and targeted blogs, and provided analysis of site metrics and trends.
Business Analyst / Marketing Manager

Analysts International / New Equities

(Public Company; 1001-5000 employees; ANLY; Staffing and Recruiting industry)

April 2005 — March 2007 (2 years )

Directed marketing initiatives for New Equities, an innovative consultant-centric staffing model. Responsibilities including e-marketing/e-sourcing strategy, thought leadership via corporate blog, online advertising programs, referral network, market research and affiliate marketing.
VP Online Marketing

Elation Marketing / ShopCloseBuy

(Privately Held; 1-10 employees; Marketing and Advertising industry)

January 2003 — January 2005 (2 years 1 month)

Designed, developed and managed all aspects of company's internet marketing services, including ShopCloseBuy email newsletter, client-branded email campaigns, and online surveys and focus groups. Developed and maintained company websites and subscriber databases. Managed relationships with key accounts, including Guthrie Theater and Minnesota Timberwolves.
Director of Business Development

TechRepublic

(Privately Held; 51-200 employees; Online Media industry)

January 2000 — April 2001 (1 year 4 months)

Created business strategy for IT Radar B2B NetMarket, including co-branding, revenue sharing, and pricing, resulting in 75% reduction in subscriber acquisition costs. Served as Marketing team lead in private NetMarket development initiative for Compaq.
VP of Marketing

Reality Interactive

(Public Company; 51-200 employees; E-Learning industry)

April 1995 — April 1999 (4 years 1 month)

Led marketing efforts at a publicly held e-learning and knowledge management solutions provider, including product marketing, database marketing and inside sales, international channels and business alliances, and corporate communications. Provided executive-level sales support to
Fortune 500 accounts, including General Motors, Boeing, DaimlerChrysler, Chubb, 3M and Bosch.
National Marketing Manager

Ideal Learning / Lifetouch

(Privately Held; 51-200 employees; E-Learning industry)

October 1992 — April 1995 (2 years 7 months)

Developed and implemented strategic branding, packaging and promotional strategies for Ideal Learning, an educational software publisher (at that time a division of Lifetouch). Efforts contributed to a 500% increase in revenue. Product family included an integrated online curriculum, learning management system and collaborative writing environment.
Senior Technology Analyst

MediaPros / Allen Interactions

(Marketing and Advertising industry)

1992 — 1992 (less than a year)
Product Marketing Manager

Macromedia / Authorware

(Public Company; 51-200 employees; MACR; Computer Software industry)

December 1989 — April 1992 (2 years 5 months)

Executed product planning and market launch strategy for Authorware Professional, a leading multimedia authoring tool. Projects included defining requirements and leading product marketing efforts for Authorware Windows launch, as well as managing strategic partnership with Microsoft; driving requirements for an OEM Japanese version co-marketed with NEC; and delivering a learning management system to American Airlines as part of a multimillion-dollar development contract.
Marketing Communications / Publications Manager

Crosfield Hastech

(Public Company; 1001-5000 employees; Computer Software industry)

September 1984 — November 1989 (5 years 3 months)

Directed worldwide marketing communications initiatives for a leading supplier of high-end integrated digital imaging and prepress systems. Managed technical writing staff, producing both application and system-level documentation for newspaper production systems. Responsibilities included briefing industry analysts on technology integration strategy.
Assistant Professor / Program Director

University of New Hampshire, Manchester

(Educational Institution; 1001-5000 employees; Higher Education industry)

September 1980 — August 1984 (4 years )

Managed delivery of programs, resources and services to ASL/English interpreters and agencies serving the deaf community in the region. Managed faculty, taught courses and developed curriculum for interpreter education program. Co-authored a grant proposal resulting in selection of UNHM as one of ten federally funded regional interpreter education centers in the nation.