Andy Hunter

Current

• Founding Partner at Pursuit
• Consultant, Consumer Engagement at Ecoalign - DEFG Ventures
• Founder at reeboot strategy

• Consultant & Advisor at Online New Media Ventures

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Past

• Consultant, Account Planning & Digital Strategy at CultureLab Creative
• Account Planning Director, Digital-Connections Practice Lead at GSD&M
• VP Management Supervisor at Hill Holliday NY

• VP Account Director at Hakuhodo Advertising
• Account Supervisor at Young & Rubicam/Wunderman
• Account Executive at Euro RCSG/Devon Direct (Philadelphia)
• Media Planner at Ogilvy & Mather

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Education

• Ithaca College

Recommended

4 people have recommended Andy

Connections

500+ connections

Industry

Marketing and Advertising

Websites

• My Blog

Andy Hunter’s Summary

Creative, entrepreneurial strategic planner, able to work across all mediums with deep understanding of emerging trends and digital futures. Entrenched in multiple ventures and visionary new consultancies that innovate in the media-communications sector. Including:

Founder of Reeboot Strategy, a digital-brand strategy and media innovation consultancy focused on helping online based new media startup companies as well as traditional media-communication firms innovate.

Principal and Partner of Pursuit, a media-marketing analytics and consumer insight firm dedicated to cross-channel integration, consumer insight and technology tools.

Previously founded GSD&M’s Digital Strategy and Connections Planning practices responsible for brand planning, marketing strategy, communication insights, emerging media trends, and creative-media collaboration.

14+ years of experience across Marketing/Advertising, including work with Fortune 500 brands, NY Agencies, and a skill set that includes a broad range of marketing expertise (Brand, Design, Media, Marketing, Interactive, and Relationship Marketing).

Andy Hunter’s Specialties:

Brand Interaction Strategy, Digital Marketing, B2C Tech-Startup Marketing, Marketing Analytics, Identity and Positioning, Consumer Insight and Trends, Media Innovation, Content Strategy, Comms Planning, Connections Planning and Integration Management.

Andy Hunter’s Experience

• Founding Partner

  Pursuit

  (Marketing and Advertising industry)

  January 2009 — Present (7 months)

  Cross-media planning insight, consumer-brand research, metrics development, marketing analytics and collaboration.

• Consultant, Consumer Engagement

  Ecoalign - DEFG Ventures

  (Environmental Services industry)

  February 2008 — Present (1 year 6 months)

  Brand experience strategy and conceptual marketing planner engaged on all portfolio marketing-brand planning activities with CEO/CMO.

• Founder

  reeboot strategy

  (Marketing and Advertising industry)

  October 2007 — Present (1 year 10 months)

  Independent consultancy with skill sets across brand planning, digital marketing, marketing research and integration management. Resources to assist start-up interactive based businesses navigate the emerging marketing technology, marcom and brand positioning landscape, for media organizations to apply account planning and experience planning strategy to communication plans and for interactive advertising agencies to build brand planning resources.

• Consultant & Advisor

  Online New Media Ventures

  (Online Media industry)

  October 2007 — Present (1 year 10 months)

  Work with various Austin start-up ventures, focused in Online Video, HD on the web and social media-based commerce.

• Consultant, Account Planning & Digital Strategy

  CultureLab Creative

  (Marketing and Advertising industry)

  January 2008 — November 2008 (11 months)

  Provide account planning , brand strategy, interactive marketing and connections planning support on key accounts and new business activities.

• Account Planning Director, Digital-Connections Practice Lead

  GSD&M

  (Public Company; 501-1000 employees; Marketing and Advertising industry)

  October 2002 — October 2007 (5 years 1 month)

  Internal and External Consultant for cross discipline marketing strategy, integrated account planning insights, digital development and interactive strategy, new media ideation and partner resourcing at an Advertising Agency. Partner with core Agency team responsible for new media development, channel planning tools, and ROI. Generalist with knowledge and experience to implement integrated marketing campaigns: Brand Strategy & Development, Identity & Positioning, Media & Advertising Communication Plans, Direct Marketing, Experiential Design and Game Development.

• VP Management Supervisor

  Hill Holliday NY

  (Public Company; 51-200 employees; Marketing and Advertising industry)

  January 2001 — August 2002 (1 year 8 months)

  Integrated Account Management lead on key agency accounts; PricewaterhouseCoopers Consulting, PricewaterhouseCoopers, and Minolta USA. Managed strategy and execution for integrated advertising campaigns: brand advertising, vertical market, direct mail, and interactive. Responsible for global brand relaunch, brand redesign and global agency campaign management.

• VP Account Director

  Hakuhodo Advertising

  (Public Company; 11-50 employees; Marketing and Advertising industry)

  March 1998 — December 2000 (2 years 10 months)

  Senior Manager at division of Asia-based global advertising agency. Responsible for all client relationships and marketing consulting projects.
  
  Lead new business efforts, and responsible for win of several new agency assignments. Developed Marketing/Communication & E-commerce plans for clients. Implemented ongoing secondary research, and yearly qualitative. Manage television, radio, national print, newspaper, and interactive advertising.

• Account Supervisor

  Young & Rubicam/Wunderman

  (Public Company; 501-1000 employees; Marketing and Advertising industry)

  March 1994 — March 1998 (4 years 1 month)

  Managed integrated brand advertising and direct marketing assignments for American Express, Sears, Apple Computer, and Macromedia. Worked in consultative rcapacity for customer loyalty & retention programs, brand identity, telemarketing, sales promotion and communication plan development.

• Account Executive

  Euro RCSG/Devon Direct (Philadelphia)

  (Public Company; 51-200 employees; Marketing and Advertising industry)

  October 1993 — February 1994 (5 months)

  Handled direct marketing acquisition and retention efforts for MCI Telecom account. Managed complex direct marketing tests and intense campaign execution. Responsible for reponse tracking/reporting.

• Media Planner

  Ogilvy & Mather

  (Public Company; 501-1000 employees; Marketing and Advertising industry)

  August 1992 — September 1993 (1 year 2 months)

  Handled multi-million dollar advertising budgets. Interpreted and reported demographic research and data. Negotiated deals with print magazine publishers. Conducted media research and created advertising media plans for packaged goods clients.

Andy Hunter’s Education

• Ithaca College

  Bachelor Science , Marketing , 1989 — 1992

Additional Information

Andy Hunter’s Websites:

• My Blog

Andy Hunter’s Interests:

Entrepreneurial Brand Management, Design & Architecture, Anthropology & Sociology, Emerging Technology & Media, Immersive Digital Experience, Urban Planning

Andy Hunter’s Honors:

Charter Member: PSFK's Trend Professional Network "The Purple List"
Host/Moderator - SXSW Interactive
ARF's David Ogilvy Award Winner, 2009, "Ex" Campaign on Smoking Cessation on Behalf of The American Legacy Foundation.

Andy Hunter’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• reference requests
• getting back in touch