
Principal, reeboot strategy. A digital-brand strategy and media innovation consultancy.
Austin, Texas Area

Principal, reeboot strategy. A digital-brand strategy and media innovation consultancy.
Austin, Texas Area
Creative, entrepreneurial strategic planner, able to work across all mediums with deep understanding of emerging trends and digital futures. Founder of GSD&M’s Digital Strategy and Connections Planning practices responsible for brand planning, marketing strategy, communication insights, emerging media trends, and creative-media collaboration.
Principal of independent digital-brand strategy and media innovation consultancy.
14+ years of experience across Marketing/Advertising, including work with Fortune 500 brands, NY Agencies, and a skill set that includes a broad range of marketing expertise (Brand, Design, Media, Marketing, Interactive, and Relationship Marketing).
Brand Interaction Strategy, Digital Marketing, B2C Tech-Startup Marketing, Identity and Positioning, Consumer Insight and Trends, Media Innovation, Content Strategy, Comms Planning, and Integration Management.
(Marketing and Advertising industry)
October 2007 — Present (1 year 3 months)
Independent consultancy with skill sets across brand planning, digital marketing, marketing research and integration management. Resources to assist start-up interactive based businesses navigate the emerging marketing technology, marcom and brand positioning landscape, for media organizations to apply account planning and experience planning strategy to communication plans and for interactive advertising agencies to build brand planning resources.
(Public Company; 501-1000 employees; Marketing and Advertising industry)
October 2002 — October 2007 (5 years 1 month)
Internal and External Consultant for cross discipline marketing strategy, integrated account planning insights, digital development and interactive strategy, new media ideation and partner resourcing at an Advertising Agency. Partner with core Agency team responsible for new media development, channel planning tools, and ROI. Generalist with knowledge and experience to implement integrated marketing campaigns: Brand Strategy & Development, Identity & Positioning, Media & Advertising Communication Plans, Direct Marketing, Experiential Design and Game Development.
(Public Company; 51-200 employees; Marketing and Advertising industry)
January 2001 — August 2002 (1 year 8 months)
Integrated Account Management lead on key agency accounts; PricewaterhouseCoopers Consulting, PricewaterhouseCoopers, and Minolta USA. Managed strategy and execution for integrated advertising campaigns: brand advertising, vertical market, direct mail, and interactive. Responsible for global brand relaunch, brand redesign and global agency campaign management.
(Public Company; 11-50 employees; Marketing and Advertising industry)
March 1998 — December 2000 (2 years 10 months)
Senior Manager at division of Asia-based global advertising agency. Responsible for all client relationships and marketing consulting projects.
Lead new business efforts, and responsible for win of several new agency assignments. Developed Marketing/Communication & E-commerce plans for clients. Implemented ongoing secondary research, and yearly qualitative. Manage television, radio, national print, newspaper, and interactive advertising.
(Public Company; 501-1000 employees; Marketing and Advertising industry)
March 1994 — March 1998 (4 years 1 month)
Managed integrated brand advertising and direct marketing assignments for American Express, Sears, Apple Computer, and Macromedia. Worked in consultative rcapacity for customer loyalty & retention programs, brand identity, telemarketing, sales promotion and communication plan development.
(Public Company; 51-200 employees; Marketing and Advertising industry)
October 1993 — February 1994 (5 months)
Handled direct marketing acquisition and retention efforts for MCI Telecom account. Managed complex direct marketing tests and intense campaign execution. Responsible for reponse tracking/reporting.
(Public Company; 501-1000 employees; Marketing and Advertising industry)
August 1992 — September 1993 (1 year 2 months)
Handled multi-million dollar advertising budgets. Interpreted and reported demographic research and data. Negotiated deals with print magazine publishers. Conducted media research and created advertising media plans for packaged goods clients.
Bachelor Science, Marketing, 1989 — 1992
Bachelor Science, Marketing, 1989 — 1992
Bachelor Science, Marketing, 1989 — 1992
Entrepreneurial Brand Management, Design & Architecture, Anthropology & Sociology, Emerging Technology & Media, Immersive Digital Experience, Urban Planning
Featured Speaker, and Agency Liason to MIT Convergence Culture Consortium
Liason to Omnicom Diversified Agencies
Co-Developer of Agency Digital Futures Group,
Austin Interactive Marketing Association
Charter Member: PSFK's Trend Professional Network "The Purple List"
Host/Moderator - SXSW Interactive Day Stage