Andy Hunter

Current

• Founding Partner at Pursuit
• Brand Experience + Digital Strategy at reeboot strategy

Past

• Consultant & Advisor at New Media Ventures
• Consultant, Consumer Engagement at Ecoalign - DEFG Ventures
• Consultant, Account Planning & Digital Strategy at CultureLab Creative

• Account Planning Director, Digital-Connections Practice Lead at GSD&M
• VP Management Supervisor at Hill Holliday NY
• VP Account Director at Hakuhodo Advertising
• Account Supervisor at Young & Rubicam/Wunderman
• Account Executive at Euro RCSG/Devon Direct (Philadelphia)
• Media Planner at Ogilvy & Mather

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Education

• Ithaca College

Recommended

6 people have recommended Andy

Connections

500+ connections

Industry

Marketing and Advertising

Websites

• My Website
• My Blog
• My Website

Andy Hunter’s Summary

Integrative thinker, spanning the practices of strategic planning, design-thinking and digital innovation.

15+ years of experience across marketing disciplines (brand planning, design, customer insight, integrated media, digital marketing and crm).

Principal and Partner of Pursuit, a marketing and product innovation firm dedicated to people-centered communication, technology and customer-centered business design.

Previously founded GSD&M’s Digital Strategy and Connections Planning practices responsible for brand planning, marketing strategy, communication insights, emerging media trends, and creative-media collaboration.

Andy Hunter’s Specialties:

Brand Experience Strategy, Digital Marketing, Consumer Technology Innovation, B2C Tech-Startup Marketing, Marketing Analytics, Design Thinking, Identity and Positioning, Consumer Insight and Trends, Media Innovation, Content Strategy, Comms Planning, Connections Planning and Integration Management.

Andy Hunter’s Experience

• Founding Partner

  Pursuit

  (Marketing and Advertising industry)

  January 2009 — Present (11 months)

  An innovation consultancy, offering a people-centric view of marketing, product and organizational efficiency via constituent research, integrative planning, facilitated collaboration and design, as well as metrics and analytics development.

• Brand Experience + Digital Strategy

  reeboot strategy

  (Partnership; Marketing and Advertising industry)

  October 2007 — Present (2 years 2 months)

  Independent consultant and advisor with skill sets across brand planning, digital marketing, marketing research and integration management. Specialize in assisting start-up businesses navigate the emerging marketing technology, marcom and brand positioning landscape. Also working with media and digital marketing organizations to apply account planning and experience planning strategy to client marketing plans.

• Consultant & Advisor

  New Media Ventures

  (Online Media industry)

  October 2007 — October 2009 (2 years 1 month)

  Work with various Austin start-up ventures, focused in Online Video, HD on the web and social media-based commerce.

• Consultant, Consumer Engagement

  Ecoalign - DEFG Ventures

  (Environmental Services industry)

  February 2008 — January 2009 (1 year )

  Brand experience strategy and conceptual marketing planner engaged in portfolio marketing-brand planning activities with CEO/CMO.

• Consultant, Account Planning & Digital Strategy

  CultureLab Creative

  (Marketing and Advertising industry)

  January 2008 — November 2008 (11 months)

  Provide account planning , brand strategy, interactive marketing and connections planning support on key accounts and new business activities.

• Account Planning Director, Digital-Connections Practice Lead

  GSD&M

  (Public Company; 501-1000 employees; Marketing and Advertising industry)

  October 2002 — October 2007 (5 years 1 month)

  Internal and External Consultant for cross discipline marketing strategy, integrated account planning insights, digital development and interactive strategy, new media ideation and partner resourcing at an Advertising Agency. Partner with core Agency team responsible for new media development, channel planning tools, and ROI. Generalist with knowledge and experience to implement integrated marketing campaigns: Brand Strategy & Development, Identity & Positioning, Media & Advertising Communication Plans, Direct Marketing, Experiential Design and Game Development.

• VP Management Supervisor

  Hill Holliday NY

  (Public Company; 51-200 employees; Marketing and Advertising industry)

  January 2001 — August 2002 (1 year 8 months)

  Integrated Account Management lead on key agency accounts; PricewaterhouseCoopers Consulting, PricewaterhouseCoopers, and Minolta USA. Managed strategy and execution for integrated advertising campaigns: brand advertising, vertical market, direct mail, and interactive. Responsible for global brand relaunch, brand redesign and global agency campaign management.

• VP Account Director

  Hakuhodo Advertising

  (Public Company; 11-50 employees; Marketing and Advertising industry)

  March 1998 — December 2000 (2 years 10 months)

  Senior Manager at division of Asia-based global advertising agency. Responsible for all client relationships and marketing consulting projects.
  
  Lead new business efforts, and responsible for win of several new agency assignments. Developed Marketing/Communication & E-commerce plans for clients. Implemented ongoing secondary research, and yearly qualitative. Manage television, radio, national print, newspaper, and interactive advertising.

• Account Supervisor

  Young & Rubicam/Wunderman

  (Public Company; 501-1000 employees; Marketing and Advertising industry)

  March 1994 — March 1998 (4 years 1 month)

  Managed integrated brand advertising and direct marketing assignments for American Express, Sears, Apple Computer, and Macromedia. Worked in consultative rcapacity for customer loyalty & retention programs, brand identity, telemarketing, sales promotion and communication plan development.

• Account Executive

  Euro RCSG/Devon Direct (Philadelphia)

  (Public Company; 51-200 employees; Marketing and Advertising industry)

  October 1993 — February 1994 (5 months)

  Handled direct marketing acquisition and retention efforts for MCI Telecom account. Managed complex direct marketing tests and intense campaign execution. Responsible for reponse tracking/reporting.

• Media Planner

  Ogilvy & Mather

  (Public Company; 501-1000 employees; Marketing and Advertising industry)

  August 1992 — September 1993 (1 year 2 months)

  Handled multi-million dollar advertising budgets. Interpreted and reported demographic research and data. Negotiated deals with print magazine publishers. Conducted media research and created advertising media plans for packaged goods clients.

Andy Hunter’s Education

• Ithaca College

  Bachelor Science , Marketing , 1989 — 1992

Additional Information

Andy Hunter’s Websites:

• My Website
• My Blog
• My Website

Andy Hunter’s Interests:

Entrepreneurial Brand Management, Design & Architecture, Anthropology & Sociology, Emerging Technology & Media, Immersive Digital Experience, Urban Planning

Andy Hunter’s Groups:

Featured Speaker and Agency Liason: MIT Convergence Culture Consortium.
Speaker-Member: UT McCombs Marketing Fellows Program
Liason to Omnicom Diversified Agencies.
Co-Developer of Agency Digital Futures Group
Austin Interactive Marketing Association

•    VizThink
•    Online Advertising Professionals
•    Wunderman - Interactive since 1958
•    brandhackers
•    Semantic Web Austin
•    CREATIVE DESIGN PROS
•    Trendwatchers - 360° Product Design Trends
•    Future Trends
•    Data Mining, Statistics, and Data Visualization
•    VisualComplexity
•    Futures of Entertainment
•    The Feast

Andy Hunter’s Honors:

ARF's David Ogilvy Award Winner, 2009, "Ex" Campaign on Smoking Cessation on Behalf of The American Legacy Foundation.
Adobe Daystage Host/Moderator - SXSW Interactive.
Charter Member: PSFK's Trend Professional Network "The Purple List".

Andy Hunter’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• reference requests
• getting back in touch