Marketing and Advertising Professional
Columbus, Ohio Area
- Current
-
- Manager of Creative Services at OCLC
- Adjunct Professor of Marketing at Columbus College of Art and Design (CCAD)
- Independent Marketing Consultant at Sanestorm Marketing
- Past
-
- Director of Business Development at Vorys, Sater, Seymour and Pease LLP
- Marketing Communications Manager at Verizon Wireless
- Advertising Manager for Merchandising & Internet at AirTouch Cellular
- Publications Manager at Cellular One
- Technical Writer at Cellular One
- Teacher, 11th Grade American Literature at Needham Public Schools
- Education
-
- Columbus College of Art & Design
- Cornell University
- Recommended
-
10 people have recommended Andy - Connections
-
228
connections
- Industry
- Marketing and Advertising
- Websites
Andy Havens’s Summary
A strong background in: strategic marketing and brand planning; team leadership; marketing communications; project, process and department management; writing and design; goal oriented planning.
I have a wide variety of experience in marketing management tasks and projects, I understand the relationship of marketing strategy to overall company goals, and have provided leadership during critical periods of change and growth for the companies I've served. Matching high-level goals to specific, effective marketing programs has been an area of particular success for me.
Andy Havens’s Specialties:
Experienced in: strategic marketing planning based on organizational goals; the development and execution of marketing communications tactics and programs; leading a team of creative marketing professionals; direction of agencies and vendors; the creation, use and training of Total Quality management tools; determining key metrics for the establishment of success criteria; the design and use of Knowledge Management systems.
Andy Havens’s Experience
-
Manager of Creative Services
OCLC
(Non-Profit; 501-1000 employees; Information Technology and Services industry)
April 2005 — Present (4 years 8 months)
* Manage an internal creative team of 8 writers, print and interactive designers, translators and project managers.
* Provide high-level creative, brand and advertising management direction to the organization at the project and process levels.
* Work with internal and external clients, end-users, partners and vendors to ensure that OCLC brand and strategy are implemented effectively throughout the creative marketing processes.
* Manage all aspects of writing and design fulfillment for many print, interactive and merchandising materials projects for a worldwide, not-for-profit library services corporation. -
Adjunct Professor of Marketing
Columbus College of Art and Design (CCAD)
(Higher Education industry)
January 2003 — Present (6 years 11 months)
* Taught “Practical Marketing” in 2003 and 2004
* Taught “History of Advertising" from 2004 to present -
Independent Marketing Consultant
Sanestorm Marketing
(Marketing and Advertising industry)
July 1988 — Present (21 years 5 months)
* Provided marketing and design consultation to a wide variety of Central Ohio companies, such as SmartBill, Binary Research, AEP, Victoria’s Secret, eGovNet, Humanex, NUBIX, Principessa, Zsigo Wireless Consultants and Acapella Media.
* Maintained all aspects of the New England Deaconess Hospital’s Nutrition and Metabolism Laboratory’s local area network From 7/88 - 8/91. Provided training, support and documentation.
* Provided technical writing and process engineering consultation for the AT&T training/billing department in Dublin, Ohio from 8/91 through 4/92. -
Director of Business Development
Vorys, Sater, Seymour and Pease LLP
(Partnership; 501-1000 employees; Law Practice industry)
August 2001 — April 2003 (1 year 9 months)
* Chief-Marketing-Officer with responsibility for all aspects of marketing and sales support for a 360+ attorney law practice across six offices in Ohio, Washington, DC and Virginia.
* Created and implemented all marketing strategies; managed all hiring, staff and vendor issues; created and monitored firmwide budget; planned and executed media, advertising, merchandising and collateral strategies; managed seminar planning; created and implemented Internet programs.
* Introduced Total Quality Management processes for marketing and development projects.
* Researched and created knowledge management system/function to centralize the acquisition, access and reliability of referral, attorney, practice and involvement information. -
Marketing Communications Manager
Verizon Wireless
(Public Company; 10,001 or more employees; Consumer Services industry)
April 2000 — August 2001 (1 year 5 months)
* Managed staff, planning, budget and execution for a $29 million marketing communications budget including TV, radio, print, merchandising and direct marketing.
* Developed/implemented business cases and project plans for improvements to baseline media strategy; examples include direct response TV, group advertising for agents and suburban print tactics.
* Managed vendor relations/selection for advertising, media, agent coop, print and direct mail. -
Advertising Manager for Merchandising & Internet
AirTouch Cellular
(Public Company; 5001-10,000 employees; Consumer Services industry)
February 1998 — April 2000 (2 years 3 months)
* Managed staff, planning and execution for a $4 million merchandising, collateral, Internet marketing and customer communications budget for Ohio, Michigan and Georgia.
* Coordinated Internet advertising purchases, online/email campaigns and regional site content.
* Responsible for planning and roll-out of seasonal, promotional and brand merchandising. -
Publications Manager
Cellular One
(Public Company; 1001-5000 employees; Consumer Services industry)
October 1994 — February 1998 (3 years 5 months)
* Managed a $1.5 million budget for a library of 80+ pieces of printed collateral for 1,000+ locations.
* Responsible for planning and managing all aspects of a $2 million customer communications budget.
* Managed, designed and produced direct mail, bill inserts/messages, on-holds, POP displays, and brochures for a 3 million+ customer base. Bought print and art, coordinated data requirements with MIS and logistics with Sales, Operations, Legal and Product Development departments. -
Technical Writer
Cellular One
(Public Company; 1001-5000 employees; Consumer Services industry)
May 1992 — October 1994 (2 years 6 months)
* Designed company-wide format and maintenance system for documentation library. Wrote, published and maintained operational, reference, sales and training documents.
* Saved $200,000/year by creating internal document management system.
* Created automated letter-writing system, reducing administrative time requirement for customer letter generation from 5+ minutes to less than one minute. -
Teacher, 11th Grade American Literature
Needham Public Schools
(Educational Institution; 1001-5000 employees; Primary/Secondary Education industry)
September 1988 — March 1990 (1 year 7 months)
* Long-term (6 months), full-time substitute for four 11th grade American Literature classes; two at advanced level, two at standard level.
* Responsible for all teaching duties, materials development, homework assignment and correcting, testing, grading and teacher/student interactions.
