Andy Getsey

Current

• Co-founder, chief executive at Atomic PR (& Theorem Communications)

Past

• President at Shafer Advertising and Public Relations
• Director, Worldwide Communications at CalComp Lockheed Martin

Education

• California State University, Fresno

Recommended

3 people have recommended Andy

Connections

150 connections

Industry

Public Relations and Communications

Websites

• My Company
• My Company
• My Company

Andy Getsey’s Summary

Communications strategy collaborator with CEOs and senior executives of high profile technology companies.

Recent/current clients include Chris Alden of Six Apart, Rich Garwood of Verizon, Michael Birch and Joanna Shields of Bebo/AOL, Ken Oshman of Echelon, Tom Chavez of Rapt, Reid Hoffman of LinkedIn, Aaron Patzer of Mint.com, Clifford Boro of Kidzui, Peter Hoddie of Kinoma, Jeff Smith and Ge Wang of Smule, Robbie Vann-Adibe' of Method, Tom Baruch and Jim Watson of CMEA Ventures and others.

Additional key client work includes/has included Photobucket, BitTorrent, IMAX, Echelon, Sigma Designs, Callidus, Ingres, Vontu, Outerbay, Sanera, Oracle, Fujitsu, Hitachi 9Squared and others. Nearly two dozen clients have been acquired by major brands in past three years.

Originator of Atomic ComContext™, an on–demand analytics application for communications research, PR planning and program measurement.

Co-founder and managing director of Theorem Communications, a small private holding company whose agencies include Atomic Public Relations, Civilia Public Relations and Random Animal (a mutant digital communications firm to be released into the wild shortly).

Previously president of Shafer, an independent technology marketing agency with clients ranging from Oracle and Quantum to Toshiba and Earthlink. Before that, head of global communications for digital graphics company CalComp Lockheed–Martin. Started at database marketing agency Krupp/Taylor Foote Cone Belding with technology and consumer clients from Apple to United Airlines.

Bachelor's degree in psychology and an MBA from California State University.

Personal profile at Facebook.com

Andy Getsey’s Specialties:

Brand issues, positioning and repositioning, messaging, competitive strategy, media relations strategy, digital media strategy, acquisition strategy, Q&A prep, communications program performance analysis and forward planning.

Andy Getsey’s Experience

• Co-founder, chief executive

  Atomic PR (& Theorem Communications)

  (Privately Held; 11-50 employees; Public Relations and Communications industry)

  October 1999 — Present (9 years 3 months)

  * Develops positioning, messaging, strategic plans. Consults on pitch ideas. Works directly with client spokespeople.
  
  * Consults senior client executives on image and brand development issues.
  
  * Consults with Theorem agency VPs and account directors on client work.
  
  * Manages the business of Theorem agencies

• President

  Shafer Advertising and Public Relations

  (Privately Held; 51-200 employees; Marketing and Advertising industry)

  January 1995 — September 1999 (4 years 9 months)

• Director, Worldwide Communications

  CalComp Lockheed Martin

  (Public Company; 1001-5000 employees; Computer Hardware industry)

  March 1991 — December 1994 (3 years 10 months)

  Managed global advertising, direct marketing and public Relations - $10M annual budget

Andy Getsey’s Education

• California State University, Fresno

  Masters, Business Administration, June 1987

  Activities and Societies:

  Phi Beta Kappa, VP/Associated Business Students

Additional Information

Andy Getsey’s Websites:

• My Company
• My Company
• My Company

Andy Getsey’s Interests:

Communications strategy, communications technology, early stage investment and incubation opportunities, digital music, film, literature, water, tennis, mountain biking, absurdity

Andy Getsey’s Honors:

ICON Award for Tech Advertising, Top 100 PR Week Agency, Top 100 O'Dwyer's Agency, SF Business Times Top 100 Fastest Growing Privately Held Bay Area Company 3 years running, Annual PR Week Awards Judge 3 years running

Andy Getsey’s Contact Settings

Interested In:

• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• getting back in touch