Andy Fletcher

Current

• Freelance Idealist (Self-employed)

Past

• Mass Market Organized Play Manager at Upper Deck Entertainment
• Program Organizer at Wizards of the Coast/Hasbro
• Founder, Organizer at Salty Dog Events LLC. - NZ.

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Education

• University of Auckland
• Kalamazoo Valley Community College
• DePaul University

1 more...

Recommended

9 people have recommended Andy

Connections

106 connections

Industry

Consumer Goods

Andy Fletcher’s Summary

Founder of small event marketing start-up in New Zealand for 3 years, with some emphasis on games, and entertainment products. Worked in post-purchase marketing and product management, known as Organized Play, for all Upper Deck Co, LLC. products in Game category (Board/Card/Mini). Looking to further marketing and events involvement in consumer goods and specifically, entertainment product categories.

Andy Fletcher’s Specialties:

Grass-roots marketing/planning/execution. Organized Play, event organization/management. I specialize in zero-cost, post-purchase marketing to drive repeat-purchase products. Current focus on Games, the 12-26 yr old demographics and Trading Card Games (TCGs) Involved with some of the hottest global licenses available, like; Yu-Gi-Oh!(Konami), Marvel and DC Comics, World of Warcraft(Blizzard), Avatar(Nickelodeon), Disney, Pirates of the Caribbean, Winx Club(Rainbow) and Warner Bros.

Andy Fletcher’s Experience

• Freelance Idealist

  Self-employed

  (Self-Employed; Myself Only; Marketing and Advertising industry)

  June 2007 — Present (1 year 7 months)

  I take down all comers with my mind bullets and cunning stunts.

• Mass Market Organized Play Manager

  Upper Deck Entertainment

  (Privately Held; 201-500 employees; Consumer Goods industry)

  March 2004 — June 2007 (3 years 4 months)

  I designed, produced and executed global in-store programs for all Upper Deck Entertainment brands for both hobby and mass market channels. Planning, design, production, and fulfillment of all UDE in-store programs fell under my purview. Worked with Brand, Product, Creative, Legal, Sales, Marketing, R&D, and Digital/IT teams daily to facilitate the best possible in-store programs to support sales through zero-cost programs/products in over 1,500 hobby and 6,000 mass market locations worldwide.

• Program Organizer

  Wizards of the Coast/Hasbro

  (Public Company; 1001-5000 employees; Consumer Goods industry)

  January 2000 — September 2002 (2 years 9 months)

  An independent contractor, I was responsible for organizing, advertising, marketing, staffing and executing competitive tournament or demonstration-style events for 100 - 2,000 attendees. Managed a volunteer staff of 23, and a paid staff of 6. Positioned Salty Dog Events as the premier destination for gaming events in all of Australia and New Zealand.

• Founder, Organizer

  Salty Dog Events LLC. - NZ.

  (Partnership; 1-10 employees; Marketing and Advertising industry)

  January 2000 — September 2002 (2 years 9 months)

  I created Salty Dog Events while contracting for an international entertainment/games manufacturer. Salty Dog serviced the greater Auckland area of over 2 million residents in providing the finest in organized play events. We supported all major platforms in public, in-store retail, and invite-only venues. Worked closely with local hobby storeowners and trans-Tasman distributors to create a fully sustainable gaming community which has continued to flourish since my departure from New Zealand in late 2002. James White, and Salty Dog co-founder, Brenton Cumberpatch, carried the torch until Brenton became a father in 2004. James "Hemi" White is the sole proprietor of the now-named, Game Player, LLP.

Additional Information

Andy Fletcher’s Interests:

Buffy, Arrested Development, House M.D. Travel, Dogs, Food, my iPod.

Andy Fletcher’s Honors:

I am my mother's favorite son...honest.

Andy Fletcher’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch