Andy Crestodina

Andy Crestodina

Co-Founder / Strategic Director of Orbit Media Studios

Greater Chicago Area

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Andy Crestodina's Overview


500+ connections


Andy Crestodina's Summary

It’s both art and science. This is why I love web design and web marketing. It’s a place to be both creative and technical, artistic and analytical. As soon as I realized this, I was hooked.

So I quit my job in January, 2000 and immersed myself in the web. A year later, I co-founded Orbit Media, a web design company here in Chicago. Since then, Orbit has grown to an award-winning 30 person firm, launching more than 1000 websites for companies in Chicago and around the country.

My degree in Mandarin Chinese isn’t very useful, but while living and teaching in China, I discovered the joy of bridging communication gaps. I also learned teaching skills I use everyday.

There’s nothing better than learning something useful and then teaching it. You can find my web marketing advice on the Orbit blog and in our bi-weekly newsletter. I often give presentations on content strategy, search engine optimization, email marketing and Analytics.

I’ve put my best advice into a new book called “Content Chemistry” which you can find on Amazon. Here’s what one reviewer says: "Andy Crestodina has been incredibly successful using the techniques in this book to build Chicago's top web design agency. It is astonishing that he is so incredibly transparent about how he has achieved this success, and proactively teaches it, through channels such as this book."

Send me a message if you’d like to talk about a web project or if you need a speaker for your event. I’m happy to help however I can.

If you like lists...

• Tech 50 (Crains Chicago)
• Top 100 Digital Marketing Experts (adSpringr)
• Top 100 Content Marketing Thought Leaders (OnAnalytica)

Andy Crestodina's Experience

Strategic Director

Orbit Media Studios, Inc.

Privately Held; 11-50 employees; Internet industry

January 2001Present (13 years 10 months) Chicago, IL

Sets vision and leads web strategy efforts, both for Orbit and for clients. Responsible for marketing, new business and connecting Orbit to the Chicago business community.

Technical Recruiter

Risetime Technologies

Privately Held; 51-200 employees; Information Technology and Services industry

July 1997December 1999 (2 years 6 months)

Qualified, interviewed, tested and placed technical team members on client projects. Candidates included developers, DBAs, system administrators, QA/Testers, analysts, technical writers, etc.

Andy Crestodina's Publications

  • Content Chemistry: The Illustrated Handbook for Content Marketing

    • Orbit Media Studios
    • September 1, 2012
    Authors: Andy Crestodina

    BOOK | EBOOK: To be successful, websites must do two things: 1. Attract visitors, and 2. Convert those visitors into leads and customers. In order to do this, web marketers must do two things: 1. Create content, and 2. Promote it. Content makes the difference between success and failure on the web. This book includes It's 105 pages written in plain English and includes 52 diagrams, 33 quick tips and 16 warnings, detailing everything you need to be successful in content marketing.

Andy Crestodina's Skills & Expertise

  1. Web Strategy
  2. Content Marketing
  3. Search Engine Optimization
  4. Social Media
  5. Email Marketing
  6. Digital Strategy
  7. Web Design
  8. Web Development
  9. Website Development
  10. Digital Marketing
  11. E-commerce
  12. Social Media Marketing
  13. Google Analytics
  14. Content Strategy
  15. SEO
  16. Web Marketing
  17. User Experience
  18. Online Marketing
  19. Marketing Strategy
  20. Blogging
  21. Lead Generation
  22. Copywriting
  23. Integrated Marketing
  24. Web Analytics
  25. CRM
  26. Brand Development
  27. Creative Strategy
  28. Marketing
  29. Information Architecture
  30. Interactive Marketing
  31. Digital Media
  32. Mobile Marketing
  33. Creative Direction
  34. Newsletters
  35. Strategy
  36. WordPress
  37. Web Project Management
  38. Analytics
  39. Google Webmaster Tools
  40. SEM
  41. PPC
  42. Web Content Management
  43. Social Media Measurement
  44. CMS
  45. Conversion Optimization
  46. B2B Marketing
  47. Search Advertising
  48. Branding & Identity
  49. Social Marketing
  50. Customer Satisfaction

View All (50) Skills View Fewer Skills

Andy Crestodina's Languages

  • Chinese

Andy Crestodina's Volunteer Experience & Causes

  • Volunteer Experience

    • Treekeeper

      • Environment
      December 2010 present (3 years 11 months)

      Certified as urban arborist in the caring for Chicago's trees: planting, pruning, mulching, identification, etc.

    • Docent

      Chicago Architecture Foundation
      • Education
      September 2001 September 2008 (7 years 1 month)

      Volunteer docent for architectural walking tours: Historic Skycrapers and Modern Skyscrapers

  • Volunteer Interests

    • Causes I care about:

      • Education
      • Environment
    • Organizations I support:

      • Chicago Public Radio

Andy Crestodina's Education

Peking University


University of Iowa

BA, Asian Language and Literature (Chinese)


Certified Foreign Language Teacher: 7-12

Andy Crestodina's Additional Information

Honors and Awards:

Google Analytics Certified (GAIQ), 2011
Crain's Tech 50, 2012

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