Co-founder: Infectious - Digital Media & Marketing Specialist
London, United Kingdom
Co-founder: Infectious - Digital Media & Marketing Specialist
London, United Kingdom
A senior media communications professional (since 1995) Broad experience spanning large agency groups and smaller developing subsidiary agencies. Specialising in digital media since 2001 has developed a keen interest in evolving media markets and advertising technologies. Accustomed to working at board level, with commercial focus, managing teams and developing operating processes and efficiencies. Was responsible for controlling the UK's largest digital media buying pool (£180m), across 5 major media agency brands, and developing Isobar UK groups media trading capability into the market leading proposition.
Digital media trading
Process and systems development
Media/advertising technology
Behavioural targeting
Media exchanges
Media convergence
Social media
Innovation and new agency models
(Privately Held; 1-10 employees; Online Media industry)
April 2008 — Present (9 months)
Co-founder and managing partner of Infectious Media.
www.infectiousdigital.com
The definition of what digital media is has changed.
INFECTIOUS is a digital media agency that understands the new rules and does things in different, more effiicient ways.
(Public Company; 201-500 employees; Online Media industry)
August 2006 — April 2008 (1 year 9 months)
Responsible for directing group trading strategy with key media and technology partners across Isobar UK group media agencies (Carat, Vizeum, Diffiniti, Feathers Brooksbank, Just Media). Aegis Media UK & Ireland,Trading Board representative for Digital Media.
(Public Company; 51-200 employees; Marketing and Advertising industry)
April 2005 — July 2006 (1 year 4 months)
(Online Media industry)
2000 — 2004 (4 years)
(Online Media industry)
1996 — 2000 (4 years)
Economics & Social Studies of Technology 1990 — 1994
media technology, gadgets, cooking, snowboarding, running, travelling, wine, Colombia
IPA DMG board member
One to Watch (Rising Stars of Digital Media 2006) Media Week