Andy Cocker

Current

Managing Partner at Infectious Media Ltd

Past

Group Trading Director at Isobar UK (Aegis Media)
Head of Trading at Diffiniti
Buying Director at Zenith Interactive Solutions

TV Buying Manager at Zenith

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Education

The Manchester Metropolitan University

Recommended

4 people have recommended Andy

Connections

210 connections

Industry

Online Media

Websites

My Company

Andy Cocker’s Summary

More and more digital media is now 'platform traded' across auction model markets. Search has operated in this way for some time, but next generation media exchange platforms (AdX2.0, OpenX, AdECN and Right Media) are bringing a similar revolution to the digital display market. The skills, technology and infrastructure required to deliver value to advertisers in this new landscape, are very different to those typically possessed by media agencies. It's no longer about being bigger and being able to bulk buy cheaper than anyone else. It's about being able to make valuation, procurement, and optimisation decisions on individual impressions in real time. This requires a combination of Media, Data and Technology 'DNA', which few existing agency businesses have.

Having spent 13 years at large agencies and holding groups, we figured it would be easier and quicker (and more fun) to build a new proposition and infrastructure from scratch. So with Infectious, we've purpose built our infrastructure and service offering for the new platform based digital media ecosystem.

We work with Advertisers and their Agencies to help them achieve their goals efficiently through the smart use of the right data.

Our Impression Desk platform converts data into 'audience', across a multiple Ad Exchange supply pool (Including RightMedia, Doubleclick AdX 2.0 and Open X Marketplace), and brings Search like efficiency, control and ROI to digital display media.

Infectious are proud to be working with some of the UK's largest advertisers and agency groups, including O2, AutoTrader, American Express, WPP and IPG

Andy Cocker’s Specialties:

Digital media trading
Data driven valuation and optimisation
Process and systems development
Media/advertising technology
Behavioural targeting
Media exchanges
Innovation and new agency models

Andy Cocker’s Experience

Managing Partner

Infectious Media Ltd

(Privately Held; 1-10 employees; Online Media industry)

April 2008 — Present (1 year 8 months)

Co-founder and managing partner of Infectious Media.

www.infectiousdigital.com

The definition of what digital media is has changed.

INFECTIOUS is a digital media agency that understands the new rules and does things in different, more effiicient ways.
Group Trading Director

Isobar UK (Aegis Media)

(Public Company; 201-500 employees; Online Media industry)

August 2006 — April 2008 (1 year 9 months)

Responsible for directing group trading strategy with key media and technology partners across Isobar UK group media agencies (Carat, Vizeum, Diffiniti, Feathers Brooksbank, Just Media). Aegis Media UK & Ireland,Trading Board representative for Digital Media.
Head of Trading

Diffiniti

(Public Company; 51-200 employees; Marketing and Advertising industry)

April 2005 — July 2006 (1 year 4 months)
Buying Director

Zenith Interactive Solutions

(Online Media industry)

2000 — 2004 (4 years )
TV Buying Manager

Zenith

(Online Media industry)

1996 — 2000 (4 years )