Andy Blumberg

Current

Brand Architect, Action Sports & Youth Culture Marketing at ANDREW BLUMBERG

Past

Marketing Director at SHELTER LAYERING SYSTEMS
Managing Editor / Brand Manager at TRANSWORLD MEDIA
Online Content Editor / Brand Developer at HARDCLOUD

Managing Editor / Brand Manager at LARRY FLYNT PUBLICATIONS, INC.

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Education

Humboldt State University

Recommended

8 people have recommended Andy

Connections

210 connections

Industry

Marketing and Advertising

Websites

Facebook

Andy Blumberg’s Summary

Over 10 Years of Experience in Marketing/Media Leadership and Brand Development/Management Positions; Portfolio of Achievements includes a Breakthrough Marketing Initiative for Nike 6.0, Launching and Managing a Successful Apparel Brand, and Year-Over-Year Branding Successes in the Youth Lifestyle Market

Visionary, results-proven marketing/brand manager with track record of success in innovative strategies. Able to lead product branding through the full cycle, from concept development and refinement through launch. Experience within a broad range of situations, including start-up, turnaround, and high growth. Build and cultivate team-based environments. Inspire passion in consumers through integrated marketing strategies; champion of progressive marketing concepts.

Andy Blumberg’s Specialties:

Andy Blumberg’s Experience

Brand Architect, Action Sports & Youth Culture Marketing

ANDREW BLUMBERG

(Marketing and Advertising industry)

March 2007 — Present (2 years 5 months)

Consult with client companies to provide expertise and recommendations on Brand Development, Media Guidance, Market & Trend Strategies, Creative Direction, and Dynamic Content matters.

• Client: Nike 6.0 – Created and developed web-based, content-driven marketing initiative for 6.0 Division’s 1st-year sponsor partnership with the 8-city, 4-day AST Dew Tour.

• Client: EXPN.com – Wrote signature “Shred Fantastique” blog that delivered original, sport-insightful, human interest-based content, as well as visual complements.

• Client: Hostelling International – Collaborated with Activities & Program Head on revitalizing promotion of nightly events, with focus on greater overall appeal to international traveling youth audience.

• Clients: Burton* – Performed copywriting and technical writing for the company’s annual mass-distributed consumer catalog; Union Studio – Netflix: copywriting of landing pages; Juice Design – Adidas/Journey’s and 2K Sports' Amped 3.
Marketing Director

SHELTER LAYERING SYSTEMS

(Apparel & Fashion industry)

March 2003 — September 2006 (3 years 7 months)

Conceptualized, launched, managed, and advanced entire brand with emphasis on active-lifestyle product line across 3 categories. Continually evolved premium brand identity, building equity and integrity for the entire company and its apparel program. Created advertising strategies and campaigns, held full responsibility for all media buys, and established all marketing objectives. Directed all tradeshow activities.

• Opened Zumiez as one of multiple authorized dealers, with Washington-based mall retailer operating 174 independent doors nationwide by 05/06.

• Earned profile by Worth Global Style Network (WGSN) as “Hot Brand,” the leading international fashion trend forecasting company, in 01/06.

• Created brand sought-after by distributors worldwide.

• Established cause-related relationship with Portland Habitat for Humanity.

• Selected as jury finalist for the Winter 2005 ISPO BrandNew Awards.

• Secured and strengthened North American specialty retail account base.
Managing Editor / Brand Manager

TRANSWORLD MEDIA

(Publishing industry)

December 2000 — January 2003 (2 years 2 months)

Set editorial theme, tone, and direction for TransWorld SNOWboarding magazine. Involved intimately in brand’s ongoing promotional activities and events. Identified and qualified new and/or existing sponsorship programs; attended trade shows and on-site sales meetings, representing company at annual industry conference. Provided insightful direction to sales representatives per issue as leads for increased ad generation; recommended additional revenue streams to the publisher.

• Implemented 100% revitalization and re-launch of the magazine; played instrumental role in publication receiving Henry R. Luce Award in 2002 for “editorial excellence in photography.”

• Conceptualized amateur competition “TransAm Series” (currently in its 6th season) that increased brand exposure for the United States of America Snowboard Association.

• Served as Keynote Speaker for the TransWorld Panel Discussion, 2002, Colorado Ski County conference.
Online Content Editor / Brand Developer

HARDCLOUD

(Internet industry)

December 1999 — September 2000 (10 months)

Created entire channel and stream of original content (previously non-existent) from existing network of editorial contributors for archival and launch of e-commerce-based, content-driven web site. Edited broad range of written content, managing contributors and soliciting/retaining select group of highly sought-after professional photographers. Maintained daily, weekly, and monthly communication/asset transfers to and with site developers.

• Secured top action sports industry production company sponsorship, providing significant archival video to be reanimated to the web site, as well as co-branding relationship.

• Gained experience in start-up development/launch, as well as immersion in the digital world.
Managing Editor / Brand Manager

LARRY FLYNT PUBLICATIONS, INC.

(Publishing industry)

June 1997 — May 1998 (1 year)

Managed day-to-day efforts, assignments, T&E reimbursement, and production calendar for BLUNT SNOWBOARD MAGAZINE. Attracted both new and established contributors. Authored content and edited all features to maintain magazine’s strong brand/market positioning. Composed media kit copy, subscription pages, and insert cards. Served as a liaison between the magazine’s production and advertising departments, as well as with corporate executives, to address issues.

• Brought on board to oversee transition to new infrastructure from former owner to L.F.P., Inc., growing book size, newsstand sales, subscriptions, ad revenues, and brand recognition.

• Succeeded with top-down directive to bring the magazine to operation on an 8-issue production cycle for the 1st time in the magazine’s history.