CEO at Social TV Summit
- Greater Los Angeles Area
- Online Media
Andy Batkin's Overview
- Vice Chairman - Chief Revenue Officer at TVPlus
- CEO at Prolink Media
- CEO at Interactive Marketing, Inc.
Andy Batkin's Summary
C Level entrepreneur with extensive digital, social media and integrated marketing experience. Significant strategic, business development, and P&L skills. History of vision of "what's next" in the digital media world and executing that vision. Hired as a consultant to Yahoo! in 1995 and built their business model. Also was designated the Interactive Agency of Record for Yahoo! and was in charge of their online media sales until 1997. Created 1700 new sales relationships. Built first internet media "rep firm" that sold $50,000,000 of media in first year and sold to SOFTBANK. Have consulted to companies like: CBS, NBC Sports, ESPN, FOX Sports, Walt Disney, Paramount Pictures, National Football League (where I created SuperBowl.com), Playboy, Nickelodeon, VH-1, Warner Brothers, American Express, Microsoft, Netscape, Pepsi-Cola, etc.
Specialties: Extensive knowledge and use of broadcast media, sports marketing as well as digital media, social media, Social TV, mobile, wireless and social networks.
Andy Batkin's Experience
Privately Held; 1-10 employees; Entertainment industry
June 2011 – Present (3 years 4 months)
Andy Batkin is currently the CEO of Social Summits, LLC. (SSL), a strategic consulting company specializing in digital and social media with a focus on Social TV and revenue generation. SSL’s interactive publishing and conference division facilitates the growth of Social Media and Social TV, Online, and in person through the Social TV Summits and The Social TV Thought Leadership Roadshow
We recently organized The 3rd Annual Social TV Awards on July 16, 2014 at Bel-Air Country Club in Los Angeles. Please see: www.socialtvawards.com.
Also, we organized The Social TV Summit Los Angeles, on July 16th. Our 9th Social TV Summit was at Bel-Air Country Club and Focused on Producing Content With Social TV And Second Screen Executions in Mind. See www.socialTVsummit.com for details.
Here is the Schedule for Our Summits and Awards Shows for 2015.
3rd Annual Sports Social TV Summit and Awards - May 27
4th Annual Social TV Awards, Bel-Air Country Club, Los Angeles - July 15
Social TV Summit LA, Bel-Air Country Club, Los Angeles - July 15
Privately Held; Myself Only; Broadcast Media industry
November 2002 – Present (11 years 11 months)
Innovative Media Solutions, LLC (IMS) develops unique custom designed Integrated Media Programs that enable companies to reach specific and targeted demographics. IMS creates dynamic value-added events that effectively blend TV, print, online, database development, event marketing and hospitality benefits. The unique synergy of IMS strategic resources enables sponsors and advertisers to maximize their ROI by delivering focused product or service messages to the right audience at the right time. Our People vs. the Pros is just such an event, providing sponsors the opportunity to associate with a unique and compelling Official PGA TOUR event, the opportunity for brand integration into a national broadcast, as well as a package of national media benefits. PVP provides the ultimate in wish fulfillment for amateur golfers, enabling the opportunity to play against a PGA TOUR player, with the benefit of their handicap, in match play and be broadcast on national TV. PVP started on the Golf Channel and had a four year run on ESPN.
Privately Held; Myself Only; Broadcast Media industry
November 2001 – Present (12 years 11 months)
Andy Batkin is currently the CEO of Batkin, Inc. a digital media strategic consulting and promotion marketing company. IMI's Strategic Consulting Group offers its clients digital media, interactive marketing, electronic commerce, and business planning and development services with a focus on revenue generation and creating innovative and effective internet strategies and business models tailored to meet the clients' specific goals and objectives.
Mr. Batkin is recognized as one of the founders of the interactive industry back in 1983, and has over 26 years of experience in creating innovative integrated marketing, digital media and promotional campaigns for Fortune 500 and Entertainment companies such as: Anheuser-Busch, BASF, CBS, NBC, FOX, Coca-Cola, Walt Disney, Sprint, TaylorMade-adidas, Toyota, the NFL; and Internet Media companies such as: YAHOO!, Netscape, Lycos, Sportsline, BarnersandNoble.com and 24/7 RealMedia.
Vice Chairman - Chief Revenue Officer
Privately Held; 11-50 employees; Internet industry
November 2009 – April 2011 (1 year 6 months)
SPOT411 (now TVplus) is an interactive and Social TV company that I consulted to and helped launch in to a successful digital media company.
They have a patent pending audio technology that listens to what you are watching, whenever you are watching.....Live or DVR....that syncs up with a second screen in your living room (laptop, iPad or smart phone) to provide you with a compelling and contextual interactive TV experience.
August 2007 – July 2009 (2 years)
Andy Batkin served as the CEO of the ProLInk Network, the leader in Digital Out of Home marketing solutions delivering an audience of over 13,000,000 C-Level, affluent, mostly male golfers that have an average net worth of over $1.4 million and have an average household income of over $145,000. Our network of over 30,000 GPS screens at high end golf resorts and daily fee paid golf courses provide a “dwell time” of 15-20 minutes for our advertisers like: Cadillac, Buick, Michelob, at&t, FedEx, ESPN, HBO, etc., who have received unaided recall rates as high as 70 percent.
Interactive Marketing, Inc.
January 1992 – August 2001 (9 years 8 months)
Mr. Batkin founded Interactive Marketing, Inc. (IMI) in 1992. and became the leading interactive strategic consulting and promotion marketing company. IMI offered its clients interactive marketing, electronic commerce, and business planning and development services with a focus on creating new revenues.
In addition IMI owned a leading interactive publishing and conference company named Digitrends, which facilitated the growth of interactive marketing, Online, In Print, and In Person. Digitrends inspired interactive marketing strategies through case studies, peer-to-peer exchange, industry news and insightful analysis. IMI produced a series of senior-level conferences, (Camp Interactive, The Media Buyers Summit, Brand Leadership Forum, and Variety’s Interactive Marketing Summit) as well as the Digitrends.net Web site.
In 1996, Mr. Batkin founded SOFTBANK Interactive Marketing Inc. (SIM) after his company was bought by SOFTBANK CORPORATION in Japan. Under his guidance as Chairman and CEO the company sold 50 million dollars of interactive media in its first twelve months and grew to be the world's largest interactive media rep firm and largest single source of Web impressions reaching nearly half – a full 48.8 percent – of all active Web users through a portfolio of eight of its select, branded sites.
In early 1995, IMI, became the Interactive Marketing Agency of Record, for Yahoo! and developed the branding and media strategy to create Yahoo! into a powerhouse Internet media company with a multi-billion dollar valuation. IMI was also the exclusive interactive advertising sales organization for Yahoo! for the first two years of Yahoo’s young life and handed over 1700 sales relationships to the new sales team that was developed by Mr. Batkin. IMI performed similar work for Netscape, ZDNet, Playboy, the National Football League, where Mr. Batkin created SuperBowl.com; NBC, MapQuest, Hollywood.com and many others.
Andy Batkin's Skills & Expertise
- Strategic Partnerships
- Social Media
- Digital Strategy
- Online Advertising
- New Media
- Digital Marketing
- Social Media Marketing
- Digital Media
- Integrated Marketing
- Social Networking
- Interactive Marketing
- Marketing Strategy
- Media Planning
- Interactive Advertising
- Media Buying
- Web Marketing
- Mobile Marketing
- Advertising Sales
- Brand Development
- Business Development
- Content Strategy
- Interactive Media
- Online Marketing
Andy Batkin's Projects
Andy Batkin's Education
Andy Batkin's Additional Information
Contact Andy for:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
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