Digital Strategist, The JAR Group
Greater New York City Area
Digital Strategist, The JAR Group
Greater New York City Area
I'm fascinated by the convergence of technology, advertising and marketing and intrigued by the rise of social media and its influence on society.
This fascination has led to my position as Digital Strategist at The JAR Group, a Brooklyn based interactive marketing agency. In this role I help clients navigate the digital landscape, crafting strategies for continued revenue growth online through the use of SEO, paid search, affiliate marketing and social media initiatives.
I am proud co-founder of Digital DUMBO, a meetup of the city's brightest digital minds to discuss and showcase technology, while ultimately serving to foster business in the area.
Additionally, I am an active participant in the New York tech community through organizations such as NextNY, SEMPO and the NY Tech Meetup (NYTM).
New Media Business Development, Identifying emerging online advertising trends, Developing revenue models for internet companies, web product development, seo, ppc, social media, affiliate marketing
(Marketing and Advertising industry)
January 2009 — Present (11 months)
Digital DUMBO is a technology meetup created to raise awareness and foster business for the local technology community. We do this through collaborative efforts with local organizations, companies and individuals to showcase local talent, educate the community, and facilitate idea exchange. The goal of our efforts is to drive future talent to the area, sustain business and solidify the community as a viable economic player in the New York Metro area. Attendance is consistently over 200 consistently in just 6 months.
(Privately Held; Real Estate industry)
May 2007 — Present (2 years 7 months)
The JAR Group, an interactive marketing agency helping clients grow online revenues, provided the foundation for department leadership. In both client-facing and internal engagements I am responsible for translating business objectives into execution through effective communication with the SEO, affiliate marketing, paid search, social media, analytics and web production teams. I am also involved in the business development process as well as product manager for several of our self-operated web properties.
(Public Company; RRD; Printing industry)
May 2006 — August 2006 (4 months)
(Marketing and Advertising industry)
January 2003 — August 2004 (1 year 8 months)
BA , Media Arts, Marketing , 2003 — 2007
Organic Search Engine Optimization - (SEO) Search Engine Marketing - (SEM) Pay Per Click Advertising - (PPC) Social Media Optimization - (SMO) Social Media Marketing - (SMM) Blog Consulting Online Reputation Management Website Design Website Hosting New Media Web 2.0 Entrepreneurship Start-ups
NextNY, DigitalDUMBO, SEMPO, NYTM